O documento discute o mercado de pequenas e médias empresas (PME) no Brasil e as soluções da Cisco para atender a esse mercado. As principais informações são: (1) as PME representam 20% do PIB brasileiro e são responsáveis por 60% dos empregos, (2) a Cisco ampliou seu portfólio para incluir produtos mais acessíveis e com interfaces mais amigáveis para atender às necessidades e orçamentos das PME, (3) as soluções da Cisco visam melhorar a comunicação, mobilidade, segurança e acesso remoto para
This means, mobile traffic is skyrocketing! Mobile traffic as more than doubled in the last 4 years. The average smartphone user makes up to 24 web sites visits per day, with peak traffic occurring at 4:30pm (16:30) weekdays.Tablets have dramatically increased mobile data needs as tablets generate over 3X the amount of traffic than smartphones.Due to this high volume of traffic, 1/3 of all smartphone and tablet traffic had to be off-loaded to a wireless LAN in 2011And we’re expecting to see all wireless device traffic exceed that of wired devices in the next 3 years.All of this creates an opportunity to expand the number of wireless access and the throughput of the LANs supporting the access points
Thank you for taking the time to discuss this phenomenal opportunity we have in the small to medium business market. We are very excited as to the tremendous growth offered in this area. To help understand what is driving the growth, we’ve compiled key trends that are happening in the industry supporting or demonstrating the growth.
Due to the smartphone, mobility has become dramatic influence as to how we view our world, use the internet and connect with people around the world.Since being introduced 5 years ago, the smartphone has become a the number 1 type of phone used throughout the world. Smartphones now outsell feature phones.While the population growth is fairly siginficant, the growth of smartphones is almost 5X! As of February this year, 378,000 iPhones were being sold, 700,000 Android, 200,000 Nokia and 143,000 Blackberry smart phones.By the end of this year, there will be more mobile connected devices than the worlds population!
Due to the smartphone, mobility has become dramatic influence as to how we view our world, use the internet and connect with people around the world.Since being introduced 5 years ago, the smartphone has become a the number 1 type of phone used throughout the world. Smartphones now outsell feature phones.While the population growth is fairly siginficant, the growth of smartphones is almost 5X! As of February this year, 378,000 iPhones were being sold, 700,000 Android, 200,000 Nokia and 143,000 Blackberry smart phones.By the end of this year, there will be more mobile connected devices than the worlds population!
Due to the smartphone, mobility has become dramatic influence as to how we view our world, use the internet and connect with people around the world.Since being introduced 5 years ago, the smartphone has become a the number 1 type of phone used throughout the world. Smartphones now outsell feature phones.While the population growth is fairly siginficant, the growth of smartphones is almost 5X! As of February this year, 378,000 iPhones were being sold, 700,000 Android, 200,000 Nokia and 143,000 Blackberry smart phones.By the end of this year, there will be more mobile connected devices than the worlds population!
Due to the smartphone, mobility has become dramatic influence as to how we view our world, use the internet and connect with people around the world.Since being introduced 5 years ago, the smartphone has become a the number 1 type of phone used throughout the world. Smartphones now outsell feature phones.While the population growth is fairly siginficant, the growth of smartphones is almost 5X! As of February this year, 378,000 iPhones were being sold, 700,000 Android, 200,000 Nokia and 143,000 Blackberry smart phones.By the end of this year, there will be more mobile connected devices than the worlds population!
Due to the smartphone, mobility has become dramatic influence as to how we view our world, use the internet and connect with people around the world.Since being introduced 5 years ago, the smartphone has become a the number 1 type of phone used throughout the world. Smartphones now outsell feature phones.While the population growth is fairly siginficant, the growth of smartphones is almost 5X! As of February this year, 378,000 iPhones were being sold, 700,000 Android, 200,000 Nokia and 143,000 Blackberry smart phones.By the end of this year, there will be more mobile connected devices than the worlds population!
Cisco Small Business Wireless Access Points provide:Fast access to information: Cisco Small Business Wireless Access Points deliver the fastest speeds possible with expanded range and coverage, for a transparent extension of the customer’s wired infrastructure. QoS supports IP voice and high quality video streaming.Robust security: To help protect sensitive business communications and data, advanced security standards and encryption protocols keep Cisco wireless access points just as secure as a wired network.Flexibility for any environment: Cisco wireless access points connect wireless devices to the wired network with no cabling concerns. Power over Ethernet (PoE) support makes the access points easy to install, even in locations without ready access to a power outlet. Customers can use a single cable to deliver both data and power, avoiding the time and expense of installing a power outlet and enabling deployment flexibility. They can also use an included AC adapter if power is available nearby.Extended range and connectivity: Cisco Small Business Wireless-N access points feature multiple-input, multiple-output (MIMO) technology, which multiplies the effective data rate and uses the inherent signal reflections to increase the range and reduce dead spots in the wireless coverage area.Compatibility with existing technology: Cisco Small Business Wireless-N access points are fully backward compatible with Wireless-G (802.11g) and Wireless-B (802.11b) technology. IPv6 support for future networking applications and systems without costly upgradesEasy installation and setup: Web-based configuration tools make it easy for customers to install their access points and set up their network devices.Competitive Advantage:Broadest range of access points – FE, GE and wireless- G & N APsEnhanced features: VLAN’s, Advanced security with MBSSIDs, WPA, WPA2, WEPPoE & QoS on all modelsEasy to use/simplified configurationCisco quality, security and reliabilityCisco Small Business Support Center staffed by professionals with the Cisco CCNA® certificationCisco Small Business Online Support Community for self help
Increased traffic from mobile devices drives need for more bandwidthConvergence of voice and data connectivity drive new needs in performance and scaleNeed high scalability of ports in addition to bandwidthBusiness critical connectivity driving redundant broadband services
Here is the portfolio of Small Business switches. You can see here where the new 500 series switches fit into the product line.
Cisco 500 Series switches are designed to be easy to use and manage by small businesses or the partners that serve them. They help optimize your IT operations with built-in features that simplify and streamline day-to-day network operation:● True stacking allows you to troubleshoot, configure, and manage multiple physical switches as a single entity.● Unlike other stacking switches that require uniform configurations, the Cisco 500 Series allows you to mix Fast Ethernet, Gigabit Ethernet, and 10 Gigabit Ethernet models in a single stack, providing total flexibility without sacrificing manageability.● Cisco switches use common chipsets/software across all switching portfolios, so all Cisco switches within a category support the same feature set – making it easier to manage and support all switches across the networkCisco 500 Series simplify voice deployments with auto voice features that dynamically configures the voice networkThe switches offer investment protection with limited lifetime warranty with next business day (where available)Strong SecurityCisco 500 Series switches provide the advanced security features you need to protect your businessdata and keep unauthorized users off the network:● Embedded Secure Sockets Layer (SSL) encryption protects management data traveling to and from the switch.● Extensive access control lists (ACLs) restrict sensitive portions of the network to keep out unauthorized users and guard against network attacks.● Guest VLANs let you provide Internet connectivity to nonemployee users while isolating critical business services from guest traffic.● Support for advanced network security applications such as IEEE 802.1X port security tightly limits access to specific segments of your network. Advanced defense mechanisms, including dynamic Address Resolution Protocol (ARP) inspection, IP Source Guard, and Dynamic Host Configuration Protocol (DHCP) snooping, detect and blockdeliberate network attacks. Combinations of these protocols are also referred to as IPMB (IP-MACport binding)● Time based VLANs restrict access to the network during pre-designated times, such as business hours.● Uniform MAC address-based security can be applied automatically to mobile users as they roam between wireless access points.● Secure Core Technology (SCT) helps ensure that the switch is able to process management traffic in the face of a denial of service attack.● Private VLAN Edge (PVE) provides Layer 2 isolation between devices on the same VLAN.● Storm control can be applied to broadcast, multicast, and unknown unicast traffic.Network- wide Automatic Voice DeploymentUsing a combination of CDP, LLDP-MED, Auto Smartports, and VSDP (Voice Services Discovery Protocol – a unique Cisco protocol), customers can deploy an end-to-end voice network dynamically. The switches in the network automatically converge around a single voice VLAN and QoS parameters and then propagate them out to the phones on the ports where they are discovered. For example, automated voice VLAN capabilities let you plug any IP phone (including third-party phones) into your IP telephonynetwork and receive an immediate dial tone. The switch automatically configures the device with the right VLAN and QoS parameters to prioritize voice traffic.High-Power Power over Ethernet Plus (PoE+)Cisco 500 Series switches support the Power over Ethernet Plus (PoE+) standard (IEEE 802.at), providing up to 30 watts per port. The power is managed in a smart fashion such that only the amount of power the endpoint needs is delivered to it and not wasted. As a result, the switches can support devices that require more power, such as dual-band 802.11n wireless access points, video-based IP phones, surveillance cameras, and more.PoE capabilities simplify the deployment of advanced technologies by allowing you to connect and power network endpoints over a single Ethernet cable, without having to install separate power supplies. Cisco 500 Series switches are also fully backwards compatible with IEEE 802.11af PoE and previous generation Cisco legacy PoE protocols.IPv6 SupportAs the IP address scheme evolves to accommodate a growing number of network devices, the Cisco 500 Series can support the transition to the next generation of networking and operating systems such as Windows 7, Vista, and Linux. These switches continue to support previous-generation IPv4, allowing you to evolve to the new IPv6 standard at your own pace, and helping ensure that your current network will continue to support your business applications in the future. Cisco 500 Series switches have successfully completed rigorous IPv6 testing and have received the USGv6 and IPv6 Gold certification.Competitive Advantages:Easy Management with Cisco technology CCA, CDP, SmartPorts, FindITNetwork-wide auto voice deploymentAdditional ports on Gigabit Ethernet Enhanced features: IPv6, Layer 3, and securityCisco quality and reliabilityEEE/energy-efficient technology onall modelsPOE+ (802.3at) on all POE modelsTrue stackingExtremely price-competitive offerings
True StackingSome switches claim to support stacking but in practice support only “clustering” – meaning that each switch must still be managed and configured individually. Cisco 500 Series switches provide true stacking capability, allowing you to configure, manage, and troubleshoot all switches in a stack as a single unit, with a single IP address.A true stack delivers a unified data and control plane, in addition to management plane, providing flexibility, scalability, and ease of use since the stack of units operate as a single entity constituting all the ports of the stack members. This capability can radically reduce complexity in a growing network environment while improving the resiliency and availability of network applications. True stacking also provides other cost savings and administrative benefits through features such as cross-stack QoS, VLANs, and port mirroring, which clustered switches can’t support.
Cisco 200E Series Smart Switches are a series of affordable smart switches that combine powerful network performance and reliability with the essential network management features you need for a solid business network. These scalable switches provide enhanced management, security, and quality-of-service (QoS) features beyond those of an unmanaged switch, at a lower cost than managed switches. And with an easy-to-use web user interface and the Cisco FindIT Network Discovery Tool, you can deploy and configure a rock-solid business network in minutes.
● Performance and reliability: Cisco 200E Series switches have been tested to deliver the high availability and performance you would expect from a Cisco switch and help you prevent costly downtime. The switches speed file transfer times, improve slow and sluggish networks, keep your vital business applications available, and help your employees respond more quickly to customers and each other. With a network based on Cisco 200E Series switches, you can address all of your business communication and connectivity needs and reduce the total cost of ownership of your technology infrastructure. ● Network security: Cisco 200E Series switches provide enhanced security and network management features, such as 802.1x and SSH, that you need to maintain a level of security for your business, keep unauthorized users off the network, and protect your business data. ● IP telephony support: Cisco 200E Series switches include QoS features to prioritize delay-sensitive services such as voice and video, simplify unified communications deployments, and help ensure consistent network performance for all services. For example, Auto Voice VLAN and LLDP-MED automatically detect voice devices and configures the right VLAN and QoS parameters to prioritize voice traffic.Power over Ethernet (PoE): Cisco 200E Series switches are available with PoE. This capability simplifies the deployment of IP telephony, wireless, video surveillance, and other solutions by allowing you to send data and power to network endpoints over the same network cable. With no need for separate power supplies or outlets for IP phones, IP cameras, or wireless access points, you can speed up deployment and installation and take advantage of advanced communications technologies quickly, and at a lower cost. IPv6 support: Internet service providers worldwide are moving to the latest version of Internet Protocol to accommodate the growing number of network devices. Cisco 200E Series switches provide native support for IPv6 alongside traditional IPv4. That means you can take full advantage of IPv6-enabled operating systems and applications in the future, without having to upgrade your network equipment. Easy configuration and management: Cisco 200E Series switches are designed to be easy to deploy and use by small businesses or the partners that serve them. Simple-to-use web-based interfaces reduce the time it takes to deploy, manage, and troubleshoot your network. Key features include: Cisco FindIT Network Discovery Utility works through a simple toolbar on the user’s web browser to discover Cisco devices on the network and display basic information, such as serial numbers and IP addresses, to aid in the configuration and speed the deployment of Cisco Small Business products. For more information, and to download the utility, visit www.cisco.com/go/findit. ● Enhanced management: Supports Simple Network Management Protocol (SNMP), TextViewCLI, Telnet, SSH, remote monitoring (RMON), Link-Layer Discovery Protocol (LLDP)-MED, and Dynamic Host Configuration Protocol (DHCP) Option 66/67 for increased traffic management, configuration, monitoring, and analysis.
• Powerful network performance: The Cisco 100 Series provides the boost of speed and capacity that small businesses need to support bandwidth-intensive applications and avoid slow or sluggish networks. • Support for advanced technologies: Built-in QoS intelligence on all models helps maintain consistent network performance. • Power over Ethernet: PoE options are available in both Fast Ethernet and Gigabit Ethernet models, simplifying IP telephony and wireless deployments. • An eco-friendly solution: The Cisco 100 Series optimizes power usage without compromising performance, protecting the environment and reducing energy costs. They support the Energy Efficient Ethernet (IEEE 802.3az) standard, which reduces energy consumption by monitoring the amount of traffic on an active link and putting the link into a sleep state during quiet periods. • Quiet operation: A fanless design on most models allows the switches to run silently and unobtrusively. Competitive Advantages:Broad range of switches;5 to 24 ports, FE, GE, PoEQuality of Service (QoS) on all modelsEnergy-efficient technology and Energy Efficient Ethernet (EEE)Cisco small business support community; staffed by CCNA certified professionalsCisco small business online support community for self help
Mobility and remote workers driving the need for secure remote connectivity to main office networksGrowth in mobile devices and traffic per device driving need for high end-to-end bandwidth and broad WiFi coverage
As you can see we’ve added the RV180 and RV180W to the router product line. Let’s look at in more detail.
RV180 series● Built-in 4-port Gigabit managed switch delivers faster data transfer for bandwidth-intensive applications ● Separate virtual network support helps enable secure guest access and helps safeguard sensitive data● IPSec VPN tunneling support lets you extend secure network connectivity to remote offices and users with advanced encryption and authentication ● Sophisticated QoS prioritizes network traffic for demanding voice, video, and data applications ● IPv6 support lets you employ future networking applications and operating systems without costly upgrades ● Browser-based setup and configuration wizards help enable fast, simple deployment ● Smooth, tested interoperability with other Cisco networking products makes it easy to add switches, phone and voice, and video surveillance RV180W (in addition to previously mentioned, also offers)● Wireless-N (2.4 GHz) support provides enhanced wireless throughput and coverage for 180W● Client bridge mode lets you expand your network by connecting your secure wireless connection to a second Ethernet network – without cabling and installation
Cisco Select Certification recognizes and rewards partners that have achieved the Cisco Small Business SpecializationSelect Certification reflects a partner's technological and business expertise specific to small and medium-sized businesses (fewer than 250 employees)You can choose from two different tracks: Small Business Foundation and Small Business Specialization. The Small Business Foundation focuses on the sale of Foundational Products while the Small Business Specialization focuses on foundational products as well as provides access to partner to resell more advanced UC systems.
The VIP Express Rebate program offers backend cash rebates on selected products sold by the partner. There are two different tracks for Select Partners depending upon their specialization. Partners choose the applicable program track and can earn up to 10% cash back The Opportunity Incentive Program (OIP) is a special program discount available to Select or higher certified partners. Partners can register partner originated deals through the Cisco Commerce Workbench and earn additional hardware discounts – up to 50%!. SMB Specialized partners have access to sell SMB focused Unified Communications solutions depending upon their specialization. SMB Foundation Partners have access to sell the UC320 platform. While SMB Specialized Partners have access to the UC320 as well as the UC5xx and the BE3000.Select Partners have special recognition in the Partner Locator Tool. SMB customers searching for a Cisco partner can select an option to search for SMB Specialized partners.Select Partners have access to the Cisco Select Certification Logo for use on Websites, marketing collateral or any other materials as official recognition of achieved expertise with Cisco.