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Social Media Workshop,[object Object],Course Overview:,[object Object],[object Object]
Modern websites – features and case study
Driving traffic to websites –3 main methods
The Social Media Model
Q & A and tea break
Your marketing activities
Implications for business
The Big 3 – facebook
The Big 3 – Linked In
The Big 3 – Twitter
Lunch,[object Object]
  1992–1995: Growth of the WWW
  1996–1998: Commercialization of the WWW
  1999–2001: "Dot-com" boom and bust
  2002–present: The Web becomes ubiquitous
  Web 2.0
  Mobile Web,[object Object]
Modern Websites,[object Object],Modern Website Features:,[object Object],[object Object]
  Less static content and more fresh content
  Ability to add fresh content. Blogs and articles etc.
  Keyword rich content
  Social Media sharing buttons
  Ability to generate comment
  RSS FeedsCase Study:,[object Object],http://www.projectbook.co.uk/,[object Object]
RSS feeds,[object Object],Really Simple Syndication  (RSS),[object Object],http://www.projectbook.co.uk/go/rss_Feeds.html,[object Object],http://www.google.com/ig,[object Object]
Driving traffic to your website,[object Object],The main 3 methods:                              http://ow.ly/4MLmr,[object Object],Pay per click i.e.: Google ad words (Pros and cons) ,[object Object],Search Engine Optimisation (SEO) to rank high in the natural listings,[object Object],Social Media,[object Object]
The Social Media Model,[object Object],E N G A G E   A N D   E D U C A T E   Y O U R   A U D I E N C E ,[object Object],Engage,[object Object],Talk,[object Object],Inform,[object Object],RSS | Info | Re-tweets,[object Object],Your Website,[object Object],New Content,[object Object],Blog,[object Object],Articles,[object Object],News,[object Object],Events,[object Object],Engaged,[object Object],50,[object Object],Semi – engaged,[object Object],300,[object Object],Not engaged – inconsistent | info resources,[object Object],650,[object Object],AUDIENCE,[object Object],A U D I E N C E   O F   1 0 0 0 ,[object Object],Engage,[object Object],Talk Regularly,[object Object],Meet,[object Object],Tweetup or privately,[object Object],Contact,[object Object],DM or phone,[object Object],D E V E L O P    A D V O C A T E S  |  E N G A G E  +  N U R T U R E ,[object Object]

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Social Media Course Presentation