This presentation was originally presented by early stage investor, Fran Hauser, at the 2015 Project Entrepreneur Summit in New York City.
Women start companies at a rate 1.5 times the national average but account for less than 10 percent of founders at high-growth firms*; while the passion and talent clearly exists, barriers stand in the way of women maximizing the economic significance of their efforts. That’s where Project Entrepreneur comes in.
Project Entrepreneur is a foundation and competition sponsored by Rent the Runway and UBS for women entrepreneurs. Apply now to win $10,000 in funding and an accelerator program!
The Perfect Pitch by Fran Hauser for Project Entrepreneur
1. The Perfect Pitch Deck
PROJECT ENTREPRENEUR FRAN HAUSER
OCTOBER 17, 2015
2. INTRODUCING (INSERT NAME
OF COMPANY)
ELEVATOR PITCH:
• WHAT THE PRODUCT/SERVICE IS
• WHO THE CUSTOMER IS
• PAIN POINT IT’S SOLVING OR OPPORTUNITY IT’S
CAPITALIZING ON
• SIGNIFICANT TRACTION (IF RELEVANT)
USE SIMPLE LANGUAGE
AVOID: vagueness, jargon, buzzwords
6. WHY NOW?
THIS IS ONE OF THE MOST IMPORTANT QUESTIONS
FOR VC’S. WHY IS THIS PRODUCT RELEVANT RIGHT
NOW?
WANT TO MAKE SURE IT’S NOT TOO LATE NOR AHEAD
OF ITS TIME
8. PRODUCT
IF PRODUCT IS LIVE, DO A DEMO
IF NOT, SHOW DESIGNS
FOCUS ON THE ONE FEATURE THAT IS THE MOST
IMPORTANT AND THAT WILL DRIVE VIRALITY OR
INTEREST
9. COMPETITIVE LANDSCAPE
SHOW FULL LANDSCAPE (LEGACY AND DIGITAL) AND
WHERE YOU FIT IN
SHOW WHITE SPACE, IF IT EXISTS
IF IT DOESN’T, EXPLAIN WHY THIS IS A GOOD
BUSINESS IDEA
10. KEY DIFFERENTIATORS
WHAT ARE YOUR COMPETITIVE ADVANTAGES?
• PATENTS
• KEY RELATIONSHIPS
• BARRIERS TO ENTRY FOR NEW PLAYERS
• UNFAIR ADVANTAGES
13. TRACTION
IF PRODUCT IS LIVE, SHOW TRACTION WITH KEY KPIS:
CUSTOMERS, REVENUE, ENGAGEMENT, ETC…
IF PRE-LAUNCH, ANY INITIAL CONSUMER TESTING
FEEDBACK OR ENTERPRISE CLIENTS INTERESTED IN
DOING A PILOT, SALES PIPELINE