You can learn a lot about Stakeholder Management from The Wizard of Oz. See for an introduction this article: 6 Lessons From Oz About Stakeholder Management http://www.basdebaar.com/6-lessons-from-oz-about-stakeholder-management-3707.html

1. “We’re off to see
the Wizard...”
Stakeholder Management
Bas de Baar
ProjectShrink.com

2. Stakeholder Management.
“Making
everybody in
and around the
project happy.”
As Pooh would say.

3. Stakeholder Management.
“... managing the expectation
of anyone that has an
interest in a project or will
be affected by its
deliverables or outputs."
(ProjectSmart.co.uk)
As Owl would say.

4. Today.
1. The Wizard. Expectations.
2. Yellow Brick Rd. Communication.
3. The Whiches. Involvement.
2. Dorothy. Your role.

5. Our Map.

6. Anyone in and
around a project
that has an
interest or will be
affected.
Stakeholders?

7. Problem.

8. Expectations.
Why The
Wizard?

9. Dreams. Fears.
Our view of the
future creates
hope and fear.

10. Hope.
Positive Expectations.
When you are happy
and hopeful, you are
motivated, productive
and a pleasure to
work with.

11. Fear. When you are
Gloomy angry or
Expectations. fearful, you
are not very
motivated or
productive
and a disaster
to work with.

12. So.
Project Manager.
If you’re smart, you
make every stakeholder
as happy as you
possibly can.

13. Different Expectations.
Not everyone has the
same expectations.

14. Alternative.
Sometimes
alternatives
are
sufficient.

15. But.
You cannot please everyone.
Some more important.
But you can try ...
It’s the thought that counts.

16. Project Manager.
PM becomes negotiator.

17. Your Turn.
The Wizard.

18. Communication.
The Yellow Brick Road.

19. Feedback.
We are looking for
signs that confirm we
are on the right track.
Feedback reassures
our interests are met.

20. Feedback Loop.

21. Ensure Feedback.
Make sure stakeholders get
feedback on how their
expectations are being met.

22. Your Turn.
Yellow Brick Road.

23. Involvement.
Witch Which:
West or North?

24. Priority.
Who gets your attention?
Who gets priority?

25. Who Is “Everybody”?
Brainstorm map.

26. Segment.
Cluster stakeholders.
Rank. Priority. Slice & Dice.
Use different kinds of grids.

27. Slice/Dice.
Plot for
Power/
Influence.
or
Power/
Interest.
or...

28. Adventure Map.

29. Organize.
According to ranking and
priority place stakeholders
in project structure or
surrounding organization.

30. Your Turn.
The Whiches.

31. Your Role.
Happy Dorothy.

32. Drill Instructor vs. Coach
Different style of delivering
information.

33. Audience.
Not everyone understands
the same medium.

34. Your Turn.
Dorothy.

35. Thank You.
Bas de Baar
Bas@ProjectShrink.com