LinkedIn Tutorial – How to Maximize LinkedIn1. LinkedIn Tutorial
How to Maximize LinkedIn
Session 1
Presented by Jen Weissman Martino
Principal, Project X Media
©2012 Project x media
project X Media projectxmedia.com | (858) 792-9685
2. Discussion Overview
• Social Media is Here to Stay
• How LinkedIn is relevant to YOU
• Define your Personal Brand
• Beginning with LinkedIn
• 2nd Session: Advanced Training
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3. The World is Changing… Are You?
– Ken Olsen, founder of legendary minicomputer company DEC
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5. It’s NOT Business as Usual
• Traditional: signage,
direct mail, magazines,
newspapers, radio,
television.
• In addition we NOW
have: websites, email,
search engines, blogs,
mobile devices,
podcasts. (He just doesn’t get it.)
©2012 Project X Media projectxmedia.com | (858) 792-9685
6. B2B is Happening Using Social Media
©2012 Project X Media projectxmedia.com | (858) 792-9685
8. What is LinkedIn
• LinkedIn operates the • Create profile that
world’s largest professional summarizes your
network on the Internet with professional
more than 175 million accomplishments
members in over 200 • Your profile helps you find
countries and territories. and be found by former
– As of June 30, 2012 (the end of the colleagues, clients and
second quarter), professionals are
signing up to join LinkedIn at a rate partners
of approximately two new
members per second. • Add more connections by
invitation
©2012 Project X Media projectxmedia.com | (858) 792-9685
9. Through Your Network you Can:
• Find potential clients, service providers,
subject experts
• Be found for business opportunities
• Discover inside connections that can help you
land jobs and close deals
• Get introduced to other professionals through the
people you know
©2012 Project X Media projectxmedia.com | (858) 792-9685
10. How is Credibility and Reputation Built
• People do business with
people that are have
great reputation and are
credible
• You can tell people you
are “trustworthy”, but
most likely your sphere
of influence plays a huge
role in buying decisions
©2012 Project X Media projectxmedia.com | (858) 792-9685
11. Reasons to Optimize Your Profile
• Increase traffic that your professional websites
receives from search engines
• LinkedIn is an authority site in search engines
which enables profiles to be seen, indexed and
rank in the search results
• Linking your company’s websites to an
employee’s LinkedIn profile improves Page Rank
©2012 Project X Media projectxmedia.com | (858) 792-9685
12. LinkedIn Basics
• Create your profile
– What do people see in Google when they
search for your name?
– If you’re on LinkedIn, you can control one of
the top results that people find.
©2012 Project X Media projectxmedia.com | (858) 792-9685
13. Creating your Profile on LinkedIn
• Share your basic information
• Quick snapshot of you and your personal brand
• After your name, craft informative headline (in current job title)
– professional “headline” to include expertise and personality
• Location and Industry
• Maiden Name/Former
• Add connections
– Email, import, look for colleagues, classmates
©2012 Project X Media projectxmedia.com | (858) 792-9685
14. Testimonials
• Write testimonials
– The more you write, the more you will receive
in return
©2012 Project X Media projectxmedia.com | (858) 792-9685
15. LinkedIn Answers
• Ask/answer questions in your professional
network
– Ask question, share it, pick the connections,
then receive answers
• Answer questions (find questions in your
area of expertise)
– Become a LinkedIn expert
©2012 Project X Media projectxmedia.com | (858) 792-9685
16. LinkedIn Groups
• 50 Groups max
• Find groups in your profession/expertise
• Great way to build personal brand
©2012 Project X Media projectxmedia.com | (858) 792-9685
17. Google Search (with LinkedIn Profile)
©2012 Project X Media projectxmedia.com | (858) 792-9685
18. Google Search without LinkedIn Profile
Protected for
client’s
privacy.
Contact me to
for additional
examples.
©2012 Project X Media projectxmedia.com | (858) 792-9685
19. Optimize your LinkedIn Profile
• Include compelling • Description
info about yourself in • Current
the professional Title
• Summary
• Use keywords
• Specialties
• Leverage SEO
keywords that you
want to be found for
©2012 Project X Media projectxmedia.com | (858) 792-9685
20. Public Profile and Vanity URL
• Claim your name
©2012 Project X Media projectxmedia.com | (858) 792-9685
21. Join Groups on LinkedIn
• Join groups where your • Answer questions to
prospective clients are (not demonstrate your knowledge
where your peers are) and expertise
• Build relationships and increase • Increase your recommendations
visibility as well as credibility (use a personal note, not the
• Take part in discussion forums template)
• Offer help to connect people or
offer advice
©2012 Project X Media projectxmedia.com | (858) 792-9685
22. Connect Groups and People related to your
specialty:
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23. Find Groups Related to your Specialty
©2012 Project X Media projectxmedia.com | (858) 792-9685
25. Ask & Answer Questions
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26. LinkedIn Best Practices
• Complete your Profile
• Build Connections Over Time
• Write/Receive Recommendations
• Participate in Answers (become an expert)
• Join Groups/Create your Own
©2012 Project X Media projectxmedia.com | (858) 792-9685
27. z
www.projectxmedia.com
©2009 project x X Media
©2012 Project media projectxmedia.com | | (858) 792-9685
projectxmedia.com (858) 792-9685
Editor's Notes http://press.linkedin.com/about The more you put it, the more you get out Example, typing in the word “SUPERMAN” Ask for recommendations from past customers & colleagues