You know that you have to get clients through different marketing channels (SEM, SEO, Social Media, Networking, Promotions, Advertising).
What we haven’t seen yet is anyone talking about how to get explosive number of clients where you actually have to hire more people to service the new demand.
That’s what happened to your host’s business Paul Anderson with ProLango. Most recognized as the Seattle Times career columnist, Paul is also the host of two TV shows, host of the largest monthly career mixer on the west coast (drawing monthly crowds from 400 – 600), and weekly sold-out career seminars. His work has been featured both nationally such as The Wall Street Journal, US News & World Report, Business Week, USA Today as well as locally on KOMO 4, Q13 FOX, Seattle Times among others.
In an economy where businesses are looking to survive, Paul Anderson wants to teach you how to thrive and create massive demand for your products and services.
His success comes from a combination of understanding competitive analysis, connecting with industry influencers, and creating visibility.
72. Also Consider
• Earning media attention
• Public speaking
• Writing white papers or articles
• Strategic volunteering
• Blogging, Tweeting, and Podcasting
73. Crash Course in Media
• Decide on outlets (be specific)
• Find the right contacts (e.g. journalist,
reporter, columnist)
• Build a relationship (comment, send emails)
• Pitch a story (not about you)