Welcome to ePromos’ overview of promotional lanyards. Here, we’ll explore everything you’d want to know about lanyards – from popular uses to materials and imprint methods. Lanyards are a very versatile item, and with all the different materials, thicknesses, attachments and options, there are thousands of possible combinations. This guide will help you determine which ones are best for your company and your purpose.

1. What You Need To Know About
Promotional Lanyards
www.epromos.com

2. Welcome to ePromos’ overview of promotional
lanyards! Here, we’ll share everything you’d
want to know about lanyards – from popular
uses to materials and imprint methods.

3. What is a lanyard?
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• A lanyard, simply put, is a cord or rope worn around the
neck, shoulder or wrist to carry something.

4. What are the top uses for promotional lanyards?
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1. 1. ID/credential holders
2. Tradeshow badge holders
3. Commemorative items

5. What are the top markets for promotional lanyards?
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1. 1. Fortune 1000
2. Tradeshows
3. Collegiate
4. Medical

6. How are lanyards made?
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 The material is manufactured, printed, then crimped or sewn
with the proper lanyard attachment.
 Assembling the lanyard after printing allows for a bigger
print area and higher quality printing.

7. What are the most popular materials for lanyards?
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The breakdown:
 Cotton – 40%
 Polyester – 40%
The other 20%:
 Nylon and other synthetics
 Denim
 Neoprene
 PET
 Reflective material

8. What size are lanyards?
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Promotional lanyards can be made any size, but here’s the
breakdown of the top thicknesses:
 ¾ inch – 45%
 ½ inch – 40%
 1 inch – 15%
When it comes to length, most lanyards are 32 inches and
can be ordered longer if desired.

9. What are the different lanyard attachments?
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The breakdown:
 O-ring – 50%
 Swivel clip – 25%
The other 25%:
 Bulldog clip
 Split ring
 Carabiner
 Cell phone lanyard
 Double bulldog clip
 Lobster claw
 USB lanyard
 Badge reel
 Accessories loop
 Double-ended
 Vinyl snap

10. What’s a breakaway lanyard?
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 It’s designed with a quick-release clasp if caught
 Called a “convenience release,” it adds $0.25 - $0.35 to the cost
of the lanyard
 It’s popular in healthcare markets, but it’s ideal anytime safety is a
top concern

11. How can lanyards be imprinted?
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How you choose to imprint your lanyards depends largely on the
material of the lanyard, the purpose of the lanyard, and your
budget.
The most common imprinting methods:
 Screen printing
 Hot stamping
 Silk screening
 Embroidery
 Dye sublimation

12. Want more?
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• 1. Read ePromos’ article on promotional lanyards.
• 2. Watch an interview with ePromos’ CEO, Jason Robbins,
and Brandon Mackay, President and CEO of SnugZ/USA,
the promo industry’s leading lanyards supplier.

13. ...............................................................................................................................................................................................................................................
• Check out all the options
• for promotional lanyards
• at ePromos.com
• or speak to a Brand Consultant
• at 877-377-6667.