Charitywaterdeck2009

1. charity: water

2. It’s hard not to think about water today. In the western world, we face growing concerns about our
stewardship of the world’s most precious resource. There’s talk of shortages, evidence of reservoirs and
aquifers drying up and of course, plenty of people who simply don’t care.
But forget about us.
Most of us have never really been thirsty. We’ve never had to leave our houses and walk 5 miles to fetch
water. We simply turn on the tap, and water comes out. Clean.
Yet more than 1.1 billion people on the planet don’t have clean water. It’s hard to imagine what a billion
people looks like really, but one in six might be easier. One in six people in our world don’t have access to
the most basic of human needs. Something we can’t imagine going 12 hours without. Here, we’d like to
introduce you to a few of those billion people. They are very real, and they need our help. They didn’t
choose to be born into a village where the only source of water is a polluted swamp. And I didn’t choose
to be born in a country where even the homeless have access to clean water and a toilet.
I invite you to put yourself in their shoes. Follow them on their daily journey. Carry 80 pounds of water
in yellow fuel cans. Dig with their children in sand for water. Line up at a well and wait 8 hours for a
turn.
Now, make a decision to help. We’re not offering grand solutions and billion dollar schemes but instead,
simple things that work. Things like freshwater wells, rainwater catchments and sand filters. For about
$20 a person, we know how to help millions of people.
Start by helping one.

3. charity: water is a non-profit initiative bringing clean, safe drinking water
to people in developing nations. For $20, we can give one person clean,
safe drinking water for 20 years.
=
charity: water gives 100% of the money raised to direct project costs, funding sustainable clean water
solutions in areas of greatest need. We work to raise awareness of the water crisis through events, fund-
raising exhibitions and other public awareness campaigns.
03 | We use 5 to 7 gallons of water to flush a toilet. That’s enough water to sustain one person for one day. charitywater.org

4. children will
die today from
water- related
illnesses.
help. charitywater.org

5. why.
1.1 billion people on the planet don’t have access to safe, clean drinking
water. That’s one in six of us.
4,500 children die each day from diseases caused by a lack of safe drinking water and proper sanitation.
In sub-Saharan Africa, a baby’s chance of dying from diarrhea is almost 520 times greater than here in
the US. Diseases like diarrhea are caused by drinking contaminated water and kill more than 2.2 million
people each year. That’s the equivalent of 20 jumbo jets crashing every day. Children under 5 are the
most susceptible to water-borne disease; their developing bodies often fail to withstand the amount of
parasites normally found in contaminated water sources.
05 | A five minute shower uses 25 to 50 gallons of water, 5 times the amount needed to keep a human being alive for one day. charitywater.org/whywater

7. Where we work:
Liberia
Rwanda
Uganda
Central African Republic
Democratic Republic of Congo
Malawi
Kenya
Ethiopia
Tanzania
Honduras
Haiti
India
Bangladesh
spotlight on Rwanda.
I took this picture an hour south of Kigali, Rwanda. The country to the north is lush and beautiful - yet
an hour to the south, people are dying of thirst. Gathering muddy water daily from this ravine in 20-liter
fuel cans, they haul it back to their village. Cow feces and urine make this water deadly, but as most here
live on less than $1 a day, they can’t afford the charcoal to boil it. -Scott Harrison
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07 | An automatic dishwasher uses 9 to 12 gallons of water. A person in the developing world uses 5 gallons all day to wash, cook and drink. charitywater.org

9. average water use.
average person in
150g/day 5g/day
average american: a developing nation:
5g
An average person in America uses about 150 gallons of
water daily to cook, clean and drink. An average person in
a developing nation struggles to find 5.

10. building a well.
A freshwater well can cost $4,000 - $15,000, depending on the region.
charity: water partners with local organizations on the ground to build and rehabilitate freshwater wells.
A hand-dug well in Liberia can cost $4,000 while a deep well in Central African Republic can cost up to
$15,000. Underground aquifers provide safe, clean water and can typically be reached by drilling down
100 - 300 feet. When the water table is high, wells can be built by hand with the help of the entire com-
munity. Once a well is built, each community forms a water committee. These committees are educated
about the importance of hand washing and proper sanitation and are responsible for ensuring that the
well stays clean and maintained.
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10 | Manufacturing your car used 39,000 gallons of water. That’s enough water to keep one person alive for almost 54 years. charitywater.org

12. how is a well built?
DEEP WELL IN KENYA
FIRST. We identify communities and villages in need of clean water. Sometimes it’s through our staff 600 feet
and implementing partners visiting new countries and actively seeking out communities in need, other 2/3 of the Eiffel Tower
times it’s through people reaching out to us. .................................................................................
.................................................................................
SHALLOW WELL IN LIBERIA
THEN. We find and partner with existing non-profit organizations working in the country - our
“implementing partners”. Why don’t we drill the wells ourselves? It would take years of hydrology and
drilling research and training to learn about the soil conditions and become familiar with the culture in
each country. So our model is to find the best in the business and increase their capacity instead. The
organizations we partner with have years, sometimes decades of experience providing clean water and 70 feet
basic sanitation. charity: water staff then visit the projects, monitoring their success and sustainability, The White House
providing comprehensive reports to our donors.
HOW. The drilling process takes anywhere from 3-5 days, depending on how deep we have to go. In
some countries like Liberia, the water table is high, and wells can be hand dug. In other regions, heavy
machinery and days of drilling are necessary.
12 | The amount of water it takes to refine one barrel of crude oil could sustain a village of 617 for a day. charitywater.org

13. A DRILLED WELL. a well is drilled when the water table is not reachable by hand-
A HAND DUG WELL. Hand-dug wells are possible in areas with a high water
digging. it typically takes 3-4 days to drill a well, and a professional team of well drillers
table. the opening takes 1-3 months to dig, and the entire community usually par-
is deployed. Because of the depth of drilled wells, they typically yield more potable
ticipates. Because of the free labor force within the villages, hand-dug wells are the
water then hand-dug wells, but are also more expensive.
most cost-effective and are implemented whenever possible.
RAINWATER CATCHMENT. rainwater collection tanks are utilized when POND SAND FILTER. Water is filtered through multiple chambers of sand,
groundwater is not available or is in short supply. rain gutters are installed on the removing debris and particles. afterwards, water is boiled or treated to make it safe to
roofs of houses, schools or other large buildings and direct the flow of rainfall through drink. pond sand filters are good water solutions in areas where there’s high rainfall.
a series of pipes into a holding tank.
charitywater.org/contact
13 | A person can survive three weeks without food but no more than three days without water.

14. water changes everything.
Wells transform communities. Preventable waterborne diseases are drastically decreased. Long walks to
muddy rivers and swamps are no longer necessary. Time spent collecting water is reduced, offering
women a chance to earn an income and children a chance to get an education. Wells bring people
together and offer improved health, a better quality of life and hope for a better future.
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14 | Every time we take a bath, we use about 36 gallons of water. We relax in enough water to keep a family of four alive for two days. charitywater.org

16. 1,247 water projects funded.
982 in progress. 265 complete.
completed in progress
projects projects
Working in the Pader District of northern Uganda, Concern Worldwide U.S.
Uganda is focused on providing critical relief to 75,028 people living in six refugee
Restore camps. Due to the immediate need from an increasing population, charity:
14 completed
20 in progress
water funded 8 new wells for this region. charity: water has also funded an
Life Water
additional 6 wells in Bobi, Uganda through Restore International.
Water For People has helped make safe water available to over 150,000
Malawi people in Malawi. In 2007 charity: water funded the rehabilitation of 10
,
68 completed boreholes and 6 new wells in the Chikwawa district.
118 in progress
Pump Aid
Central Living Water International (LWI) and its partner, Integrated Community
African Development International (IDCI), have worked tirelessly to improve access
to water in this war-torn and unstable country. Central African Republic has
Republic endured four civil wars, leaving millions of people without the tools
necessary to fix broken wells. charity: water funded the repair of 50 wells
76 completed
182 in progress and construction of three new wells in 2007 In 2008, charity: water has
.
committed to funding 10 new wells and 50 rehabilitations.
In 2003 Healing Hands International (HHI) developed Project Pure to
Ethiopia provide safe drinking water for the people of Ethiopia and has since
constructed 150 wells. charity: water funded 10 wells with HHI in 2007,
30 completed
272 in progress
providing clean water to more than 10,000 people in Ethiopia. These wells
reduce the strain on highly populated areas with long dry seasons.
Living Water International is currently serving communities in and around
the capital city of Kigali, targeting eleven territories. In June 2007 charity:
,
6 completed
water hosted an event with Hotel Rwanda director Terry George. $105,000
5 in progress
was raised - enough to fund 11 new freshwater wells.
Living Water International (LWI) has worked in Kenya for 16 years, and
Kenya constructed more than 400 deep wells in the country. Funds from the
5 completed
September birthday project have made deep well water systems possible
17 in progress
for 4 health centers and one school.

17. D.R.C. Action Recognized worldwide as a leader in the fight against hunger, Action
Against Against Hunger delivers programs in more than 40 countries, specializ-
21 in progress
Hunger ing in emergency situations of war, conflict and natural disasters and
longer-term assistance to people in distress.
Liberia has recently emerged from 14 years of brutal civil war. In the
Liberia slums of Monrovia, the crowded population makes already poor water
and sanitation conditions worse. Through partner Concern Worldwide
34 completed
US, charity: water has been working in the slums to both build and
57 in progress
repair wells. charity: water is working with partner Equip in the rural
regions of Liberia.
Through Global Partners for Development, charity: water funded its first
Tanzania set of rainwater catchment systems. Two boarding schools for Maasai
girls and a health clinic will benefit year-round from large cisterns
7 completed
15 in progress attached to the buildings’ structures, gathering water each time it rains.
These schools provide a safe-haven for girls from nomadic tribes, who
would otherwise be married off around age 12.
India Gram Vikas is a non profit organization that has been working in rural
India for over 25 years. They have many ways of lifting people out of
38 in progress
extreme poverty, but the backbone of all of their work begins with clean
(+200 latrines)
water and basic sanitation. charity: water has committed to build 13
water towers with Gram Vikas, as well as 200 toilets in Orissa.
Bangladesh Cyclone Sidr crashed the shores of Bangladesh on November 15th, 2007,
bringing with it 150 MPH winds and a 7 foot tidal surge. When the water
180 in progress receded, more than 5,000 were dead, and 5,000 missing. charity: water
is helping restore the many broken and contaminated water sources in
this area.
Honduras Honduras is the second poorest country in Central America. One in five
people do not have access to clean water. Estimates show that 80% of
45 in progress
sickness in Honduras is water related. Drilling and rehabilitating freshwater
wells here can greatly reduce illness and disease.
Haiti Haiti is rich in groundwater, yet the country lacks resources and infrastructure
to bring clean drinking water to rural, remote areas. 80% of the population of
3 in progress
Haiti live below the poverty line. With many Haitians drinking from
unprotected sources, one-third of all children die before the age of five - 60
percent of these deaths are related to malnutrition and diarrheal disease.

18. proving it with
charity: water proves every well built using photos, video and GPS coordinates plotted in GoogleEarth.
Volunteers and staff visit completed projects on an ongoing basis and bring back proof of the work
being done.
charity: water found its initial project partners through Charity Navigator, America’s largest independent
non-profit evaluator. 4-star charities were selected to implement our water and sanitation projects on the
ground, ensuring their extensive experience and expertise in water & sanitation as well as in the customs,
culture and terrain of each country. Working with these organizations has also given us the opportunity
to support growing economies by employing local drillers and workers.
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18 | If all the world’s water were represented by one bathtub, a teaspoon would be the amount that is available for human use. charitywater.org

19. CENTRE-SANTE-BAYANGA C.A.R. SERVES 524 PEOPLE
Jean Massiengue is 36 years old. His words are powerful, “Water is health. Water is the
way that shuts down different bad sicknesses. Water from the well is the way that nature
can heal its own water in our bush sources. When we are healthy, we can work to receive
food that helps us mature properly. When well from the pump doesn’t work, the
household doesn’t walk well. Patients, workers, and all the hospital work equipment all
relies on water.quot;Living Water / ICDI Drilling
KENYA - KAMPIYAMOTO PRIMARY SCHOOL
We wake up to a glass of water without thinking of how it came to us. What if we had to
walk for half an hour to fetch 5 gallons of polluted water for our families? We would miss
work, school, our appointments. How would we feel if we had to watch our children drink
water that is likely to make them sick?
There are schools in Kenya that don't have access to clean water. Together, we can help
them. This page is dedicated to raising funds and awareness of this most basic need.

20. public awareness.
Oscar winner Jennifer Connelly, Hotel Rwanda director Terry George
and award-winning cinematographer Ellen Kuras volunteered their time
to shoot the first Public Service Announcement.
Imagine if New York’s taps ran dry. What would we do? We’d probably walk through the streets in
search of the nearest water source, in this case Central Park Pond, and have no choice but to bring the
water home to serve to our families, to cook, clean and drink. This 60 second short allows us to imagine
for a moment what life without clean water would be like in New York City.
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20 | At any one time, half of the world’s hospital beds are occupied by patients suffering from water-borne diseases. charitywater.org/psa

22. the charity: ball.
The charity: ball is an annual fundraising gala and photography/multimedia
exhibition held in New York City each December. The charity: ball has been
hosted by Entourage star Adrien Gernier and Model Jessica Stam.
The charity: ball is aimed to educate and engage viewers, connecting them first-hand to the people
and communities we are trying to help. Throughout the night, guests are given various ways to donate
through the live & silent auction, merchandise sales and the waterwalk.
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22 | 90 percent of the population of Central African Republic does not have access to safe water. charitywater.org/charityball

24. the NYC parks exhibition.
On September 22, 2006, we toured 5 of New York City’s top parks,
including Union Square and Colombus Circle, with a 10-day outdoor
exhibition.
New Yorkers are lucky to have the best filtered tap water in the country. We took samples of water from
the East River, the Hudson, ponds in New Jersey and Long Island and showed people what their water
would look like if they were forced to rely on a local water source.
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24 | Fetching water greatly reduces time available for raising children, generating income or attending school. charitywater.org

26. Theory partnership.
charity: water partnered with Theory to create a water collection, 100%
of the proceeds funded wells in Ethiopia.
Theory created the Icon Project to showcase the development and exposure of visionary endeavors; so
when it came to water, Theory stores had a specific vision as well. The Theory designers in partnership
with Linda Loudermilk, created an original line of charity: water gear including hoodies, t-shirts and
tank tops. The campaign raised over $87,000 throughout 8 Theory stores worldwide.
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26 | By 2025, it is estimated that two thirds of the world’s population - about 5.5 billion people - will live in areas facing moderate to severe water stress. charitywater.org/theory

28. Saks Fifth Avenue
partnership.
Saks Fifth Avenue rallied all 108 stores nationwide to raise awareness for
the water crisis. Through the sale of charity: water bracelets in S5A stores,
a Mother’s/Father’s day campaign and a Gala evening, $570,000+ was
raised for wells in Africa, India and Central America.
The partnership raised more than $574,000 through the sale of charity: water bracelets in Saks Fifth
Avenue stores nationwide and concluded with a the Summer Gala on the 10th floor of the S5A store in
New York City. To further raise awareness for the cause, a mini charity: water exhibition went up in 6 Saks
windows on 5th Avenue. 100% of the money benefits freshwater projects in Central America, India and
Sub-Saharan Africa.
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28 | Watering a lawn uses 10 gallons per minute. Your grass soaks up enough water to keep 2 people alive for a day - every minute. charitywater.org/saks

29. $5
Unsafe water and lack of basic sanitation cause 80% of all sickness on the
planet and kill 2.2 million people every year. charity: water is a nonprofit
organization that builds freshwater wells in developing nations. 100% of all
proceeds directly funds water project costs. To purchase bracelets,
ask any Saks Fifth Avenue Associate or for more information visit saks.com.
081-785A
4/1/08 3:23:43 PM

30. charity: press.
charity: water has been published in 70+ publications. Many donated free ad
space to help raise awareness about the issue, others contributed by writing
about our work.
charitywater.org/media
30 | Collecting water puts women and children at greater risk of sexual harassment and assault.

31. sponsor a well.
100%
One hundred percent of every donation made to charity: water directly funds water projects in developing countries. Our administrative costs are raised
through a separate set of donors and foundations. We pay for every light bulb, plane ticket and staff member separately, so every penny of your money
reaches those in need.
WHERE yOUR MONEy gOES.
We only fund direct costs associated with the construction and maintenance of the well, such as materials and fuel for the drill rig. Money is also allocated
to train community members how to maintain their new water source. We strongly believe in community training programs, as they drastically improve
the effectiveness of the well. In other words, we explain the importance of keeping water containers clean and teaching kids proper handwashing methods
- both key factors in improving health and reducing disease.
CAN SpONSOR A FRESHWATER WELL AND gIvE A COMMUNITy OF 250
pEOpLE CLEAN, SAFE DRINKINg WATER FOR 20 yEARS.
CAN BUILD A WELL AND LATRINES IN A SCHOOL AND gIvE 1,000+
STUDENTS CLEAN, SAFE DRINKINg WATER AND SANITATION.
charitywater.org /donate
31 | A person can survive three weeks without food, but only three days without water.

32. contact us.
in New york in London our offices
Scott Harrison Marissa Sackler New York
founder manager of development
scott@charitywater.org 150 Varick Street 5th floor
0 7801 414 841 New York, NY 10013
marissa.sackler@charitywater.org
Nicky Yates p. 1 646 688 2323
operations & executive assistant Jenny Jamie f. 1 888 707 6466
trustee & media
1 347 617 3836
nicky.yates@charitywater.org 0 7786 622 340 London
jenny.jamie@charitywater.org
Carrie Sanders c/o CG2 LTD
director of development and Luke Beauchamp 2nd floor, Linton House
strategic partnerships trustee & treasurer 24 Wells street
London
1 646 229 7426 0 7770 914 117 W1T3PH
carrie.sanders@charitywater.org luke.beauchamp@charitywater.org
photography
Scott Harrison
Simon Willows
Chris Pereira
charitywater.org/contact
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