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An Integrated Approach
What we have been doing with our business Belfast Telegraph  Average issue readership  194,000  www.belfasttelegraph.co.uk Monthly readership  143,000  2009 – 104,000 Combined print and online 297,000  2009 – 275,000 PRINT ONLINE MOBILE NEXT GENERATION MULTI PLATFORM APPROACH INCREASES AUDIENCE
Integration across all business units
Property ,[object Object],www.propertynews.com Mobile Circulation: 69,457 Readership: 194,000 (ABC / TGI, 2010) Page Impression: 22 million Unique readers: 275,000 Visitors: 650,000 (ABCe, 2010) App downloads: 35,000 (Apple App Store)
Jobs ,[object Object],www.nijobfinder.co.uk Mobile Circulation: 131,478 67,353 – BT 64,125 - SL (ABC / TGI, 2010) Page Impression: 2.3 million Unique readers: 115,000 (ABCe, 2010) App downloads: 7,000 (Apple App Store)
Cars ,[object Object],www.nicarfinder.co.uk Mobile Circulation: 69,457 Readership: 194,000 (ABC / TGI, 2010) Page Impression: 680,000 Unique readers: 42,000 (ABCe, 2010) App downloads: 4,500 (Apple App Store) Magazine Circulation: 7,500
New Placements and Creatives
1. The BellyBuster ,[object Object]
2. Belfast Telegraph Woman
3. Propertynews.com Photoslideshow ,[object Object],[object Object]
4. Propertynews.com Map ,[object Object],[object Object]
5. Latest High Impact Creatives Companion ads Wings / reskin ,[object Object],[object Object],[object Object]
Email Options
1 . Daily Property and News Alerts ,[object Object],[object Object],[object Object],[object Object],News Alerts Property Alerts
2. Member Ezine ,[object Object],[object Object],[object Object],[object Object]
Opportunities on Apps
The impact of smartphones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stand Out from the Crowd ,[object Object],[object Object],[object Object],[object Object]
IN&M Apps ,[object Object],[object Object],[object Object],[object Object],Advertising available within all Apps
Standard Banner Call to action – click to download an app DIRECT RESPONSE
Expandable Banner Click to expand, data capture and competition  DIRECT RESPONSE
Click to Call or to Request Call Back DIRECT RESPONSE
Watch a Video DIRECT RESPONSE
Awareness – click to splash page DIRECT RESPONSE
Click to open a website within the app DIRECT RESPONSE
Mobile Targeting   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Belfast Telegraph  i Pad Edition
Belfast Telegraph iPad Edition
Belfast Telegraph IPad Edition
Contact Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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IN&M (NI) An Integrated Approach

Notes de l'éditeur

  1. 06/15/10