1. 2012 U.S. Army All-American Bowl Local Food Partner Barter Background Information www.usarmyallamericanbowl.com Alamodome, San Antonio, TX Saturday, January 7, 2012 Produced by All American Games, a Sports Marketing Company

2. What is the U.S. Army All-American Bowl? The U.S. Army All-American Bowl is recognized by high school coaches, players, students and fans as the Super Bowl of high school football. The Bowl has expanded in recent years to become the Nation’s preeminent celebration of the tradition of high school football and now includes marching musicians, band instructors, underclassmen athletes, coaches, cheerleaders and fans.

3. Bowl Components Selection Tour • During the All-American National Selection Tour, each football and band All-American is announced at a pep rally in his or her hometown. The bowl interacts with more than one million people including: high school students, teachers and parents through this four month, ~200 city tour and special events such as NFL Games, NASCAR and National band competitions. Bowl Game • The U.S. Army All-American Bowl features the nation’s top 90 prep football players in an East vs. West Showdown. Marching Band • The U.S. Army All-American Marching Band features the top 125 marching musicians and color guard members. National Combine • 500 of the Nation’s top underclassmen demonstrate their physical talent and compete against one another in front of high school and college football’s top scouting organizations. Coaches Academy • More than 100 coaches from across the country, including the coach for each All-American are hosted in San Antonio to learn from and interact with an elite group of clinicians representing the NFL and the NCAA.

4. Bowl Events Skills Challenge • All-Americans face off against each other in East vs. West format and broadcast on the NFL network. Eat-Off Competition • All-Americans face off against Army soldiers in a sit-up, push-up and an eating contest. Welcome BBQ • BBQ dinner hosted by Army to welcome football and band All-Americans, Army Heroes and Academy Coaches. Riverwalk Boat Parade • All-Americans (Football and Band) parade down San Antonio’s famous Riverwalk via water taxis. Awards Dinner • Awards Dinner hosted by the Rotary Club of San Antonio is the nation’s largest high school football awards dinner with more than 1,500 attendees, including Army leadership, NFL Hall of Famers, local business executives and celebrity guests. Awards presented at dinner include the National High School Player of the Year.

5. Awards Dinner NFL Hall of Fame Great Gale Sayers presents Terrelle Pryor the Player of the Year Trophy Pete Geren, Secretary of the Army addresses the audience Lt. General Benjamin Freakley, Commanding General, U.S. Army Accessions Command addresses the audience NFL Hall of Famer Barry Sanders addresses the audience The EAS Speed and Strength Award is presented by Jarrett Payton to Nigel Bradham More than 1,500 attend the Awards Dinner

6. 2012 Bowl Game Vitals Game Date: Saturday, January 7, 2012 Television Partner: Live on NBC Venue: Alamodome, San Antonio, TX Title Sponsorship: U.S. Army Selection Partner Football: Rivals.com Selection Partner Band: MENC- The National Association for Music Education Game Attendance: 40,000 (estimated) Army Awards Dinner: 1,300+ (estimated), presented by Rotary Television Audience: 2+ million viewers (estimated) Notable Alumni: Adrian Peterson, Mark Sanchez, Tim Tebow, Ndamukong Suh & many others

11. For More Information: Stephen Chavez Proterra Advertising 2318 San Pedro Ave., Suite 100 San Antonio, TX 78212 Office: (210) 731-6646 Cell: (210) 573-0909 E-Mail: [email_address]