A presentation on introducing a new multi-service company, ASIANA

2.  Contribution
of services in Bangladesh.
 A better place to live.
 Better prosperity.
 Change in human lifestyle.
 Concept of “Asiana”

3. 







Service types:
Washing.
Cleaning.
Electricity Maintenance.
Transport.
Painting.
Gardening and pest control.
Child Care.

4.  Evaluation
standards.
 Encounter stage.
 Roles and scripts.
 Hybrid service.
 Differentiation strategy.
 Highly intangible.
 Service concept.
 Supplementary service.

5.  New
concept.
 Self service for a few.
 Safe and sound environment.
 Immediate response.
 Emergency procedures.

6.  Product.
 Pricing.
 Place.
 Promotion.
 Process.
 People.
 Physical
Environment.
 Productivity and Quality.

7. Washing
Per month charge: 5000 BDT
Cleaning
500 BDT per room
Electricity Maintenance
500 per call. Operational costs must be provided by the
customer
700 Per hour for Ordinary cars.
Transport
1500 Per hour for Fancy cars.
Painting
1000 Per room (Interior)
10000 Per house (Interior and exterior)
Gardening and Pest Control
7000BDT Per month
Child care
10000 Per month
*People who are using our child care facility and
washing facility with our membership card will get
15%Dscount for all services.

8. Cost of the facilities
11 crore BDT.
Car cost
Micro Buses- 1crore 50 Lakhs BDT. (15 Lakhs
Each). Number of Buses: 10.
Private cars- 1 crore (10 Lakhs each). Number of
Cars: 10.
Fancy Cars- 1 crore.(20 Lakhs each). Numer of
Cars: 5
Washing machines cost
Office wings and workers facility setup cost
2lakh 50thousand (10000 each). 25 machines.
5 lakhs BDT (1lakh for each facility).

9. Experts salary
5 Lakhs BDT (50,000 each)/Month
Workers salary
3 Lakh BDT (10,000 each)/Month
Spokesperson salary
1lakh 50 thousand (15000 each)/Month
Child care
2 lakh 50 thousand. (10000 each)/Month
Marketing Cost
20 Billboards
200000/ Month.
Total Investment
20 Crore BDT
Interest rate 17%
Debt-Equity 70%-30%

10. Sales Projection for ASIANA (2013-2017)
80000000
70000000
60000000
50000000
40000000
Sales Projection for ASIANA (2013-2017)
30000000
20000000
10000000
0
2013
2014
2015
2016
2017

11. Net Profit Projection Of Asiana
30000000
25000000
20000000
15000000
Net Profit Projection Of Asiana
10000000
5000000
0
2013
2014
2015
2016
2017

12. ROI projection for 2013-2017
60%
50%
1st Year ROI is -7%
40%
30%
20%
10%
0%
-10%
ROI projection for 2013-2017
2013
2014
2015
2016
2017
-7%
23%
22%
30.70%
52.30%

13. Process.
 Physical Evidence.
 Customer actions.
 Points of contact:


Visible contact.
Invisible contact.

Support Processes


14. Physical
Evidence:
Ads,
Parking
sights,
carts,
toys, cars, magazine, TV, Baby foods, delivery trucks, etc.
Customer actions: Calls, Providing
registration, going to rooms.
designs,
Check-in
baby
and
Line of Interaction
Visible contact: Woker-customer communication, greetings, child
care workers, help from washing facility.
Line of Visibility
Invisible contact: Call centre orders, making reservations, online
payment, taking baby to the child care, delivery of cars to the spot and returning
of cars.
Line of internal interaction
Support
processes:
Call
centre
orders,
reservation
systems, regestration systems, prepared baby foods, quality of
service.

15.  Values
associated with the service.
 Facilities.
 Psychographic segments.
 Profit potentials.
 Specific attributes.

16.  Back
up teams.
 Different facilities.
 Fixed capacity MGT.
 Stretching in Eid, Puja, New year.
 Agencies for recruiting.
 Chasing patterns of demand.

17.  Off
peak.
 Shoulder.
 Peak.

19. Thank You