My enterprise link building deck from SES San Francisco - 15 August 2012

1. Enterprise Link Building
Building Links at Scale ~ Risks and Opportunities
Charles Price
Measurable SEO
CEO
San Francisco| August 13–17

2. San Francisco | August 13–17, 2012 | #sessf
Enterprise Link Building
@ChuckPrice518

3. San Francisco | August 13–17, 2012 | #sessf
Enterprise Link Building Starts at Home
• Panda was a game changer. For the first time, a minimum level
of content quality was necessary to achieve top rankings.
• From a UX perspective, this was always important, but now it's
mandatory in order to rank well.
• Leveraging your existing juice and trust is logical place to
begin and is a low risk and highly rewarding task.
@ChuckPrice518

4. San Francisco | August 13–17, 2012 | #sessf
What Makes for Good Architecture?
Most Start by asking – WWGD?WGD?
@ChuckPrice518

5. San Francisco | August 13–17, 2012 | #sessf
How does one go
about finding a large
statistical sample of
websites that rank
well in the Google
SERPs and conform
to Google’s
webmaster
guidelines?
@ChuckPrice518

6. San Francisco | August 13–17, 2012 | #sessf
Google Are you Familiar with with a
will gladly provide you
list ofGoogleVentures.com? and
website that they own
actively consult on.
http://www.googleventures.com/companies
Seems like every VC has a mentor network these
days. We provide unparalleled (and real) access to
Google’s massive network of employees and alumni.
Source: http://www.googleventures.com/hands-on
@ChuckPrice518

7. San Francisco | August 13–17, 2012 | #sessf
Over 75 Websites listed here
@ChuckPrice518

8. San Francisco | August 13–17, 2012 | #sessf
A great source for
competitive or
comparative analysis
Let's say you have an enterprise level
client similar to a company that specializes
in:
Custom Made Furniture - Home
Decor - Custom Jewelry-Custom Home
Renovations- Made in the USA
Then you have something in common with
Google: www.custommade.com
> 1.4 Million pages indexed
@ChuckPrice518

9. San Francisco | August 13–17, 2012 | #sessf
Why Enterprise Link Building starts at
the Home Page
@ChuckPrice518

10. San Francisco | August 13–17, 2012 | #sessf
How Enterprise link building starts at the Home
page
@ChuckPrice518

11. San Francisco | August 13–17, 2012 | #sessf
Detailed Footer Links are
NOT necessarily SPAM
@ChuckPrice518

12. San Francisco | August 13–17, 2012 | #sessf
Internal Linking Structure
CustomMade.com
@ChuckPrice518

13. San Francisco | August 13–17, 2012 | #sessf
I know what you’re thinking: “Wait a Minute –
that looks like SPAM to me :(“
That's the problem with intuitive SEO and
ambiguous webmaster guidelines.
According to Boston.com:
“Google Ventures sent in one of its research partners,
Michael Margolis, a developer … after the makeover,
Custom Made saw a 200 percent jump in the number of
people logging in to start projects
Source: http://www.boston.com/business/technology/articles/2012/02/06/google_ventures_gives_start_ups_cash_and_hands_on_help/
@ChuckPrice518

14. San Francisco | August 13–17, 2012 | #sessf
100% increase in SE traffic
@ChuckPrice518

15. San Francisco | August 13–17, 2012 | #sessf
That means 1 of 2 things
Either Google is an evil corporation flaunting their own
guidelines and white-listing their investments to protect
them against Panda, Penguin and any other Zoo animals
Or... more likely: Spam is like Porn – you know it when
you see it, but not everyone agrees on what “it” is.
The GV examples should help you calibrate your Spam-o-
meter.
@ChuckPrice518

16. San Francisco | August 13–17, 2012 | #sessf
Free Links from Google ~ sort of:)
• Reclaim Links that you already “own”
• Use GWT to discover broken links
• Go to GWT, click on your website, then "Site health"
then "Crawl Errors" in the left Nav. A list of urls and
response codes will appear at the bottom of the page
• "Repair" the broken links by using a 301 redirect
@ChuckPrice518

17. San Francisco | August 13–17, 2012 | #sessf
Inbound Link
Building
Step One: Assess
the current situation:
@ChuckPrice518

18. San Francisco | August 13–17, 2012 | #sessf
Optimize Existing Links
Export Your Links
Separate the <a>noText<a> back
links
Sort by Rank
Reach out to Webmasters where
links appear on high value pages
and ask for A/T if appropriate
@ChuckPrice518

19. San Francisco | August 13–17, 2012 | #sessf
Turning Citations into Links
Look for urls that mention your brand & brand variations but are
not linking to you.
@ChuckPrice518

20. San Francisco | August 13–17, 2012 | #sessf
Make Social Sharing Easy
• Add social sharing tools to your blog posts
• It's easy with plugins like Digg Digg
• As social signals continue to gain influence in the ranking
algo, you NEED to be doing this
@ChuckPrice518

21. San Francisco | August 13–17, 2012 | #sessf
Remember your ABC's
• In Sales, ABC = Always be closing ~ in other words you
have to ask for the sale
• The equivalent in Social Media is asking for the share.
Adding this call to action at the end of a blog post will boost
your social sharing
• Make it easy to share – social sharing plugins are a beautiful
thing.
@ChuckPrice518

22. San Francisco | August 13–17, 2012 | #sessf
Automatic Attribution
• Use a copy detection and attribution service like
www.tynt.com or a script such as the ones created by Adam
Dimech: http://bit.ly/KcPsT0
• According to Tynt, this automatic attribution link can drive up
to 40% more visits to a page.
• Plus you get a relevant, non-anchor link.
@ChuckPrice518

23. San Francisco | August 13–17, 2012 | #sessf
Contact
chuck@measurableseo.com
Twitter: @chuckprice518
www.measurableseo.com
See this deck at:
www.measurableseo.com/enterprise-link-building
@ChuckPrice518