1. Exploring online content about nanoHUB Using social media monitoring service Radian6 Period covered: November 8, 2010 – February 8, 2011

2. 125 total posts: media type

3. 125 total posts: time

4. 125 total posts: word cloud

5. 125 total posts: sentiment: time

6. Feb 4 spike: Videos

7. Feb 4 video river of news ME 597 videos posted on nanoHUB YouTube channel. Self-generated content. Ignore in future analyses b/c we’re interested in what others say about nanoHUB.

8. Let’s explore blogs

9. Blogs word cloud

10. Why do blog posts spike on certain days?

11. Blogs: Nov. 23 river of news News release posted on purdue.edu Others post same news.

12. Blogs: Nov. 23 word cloud

13. Blogs: Feb. 3 river of news News about Berkeley lab innovation.

14. Blogs: Feb. 3 word cloud

15. Blogs conclusion Coverage from news blogs & sites Triggered by news releases – most just repost news release No organic engagement from individuals

16. How about micromedia? Do individual people talk about nanoHUB on Twitter?

17. Micromedia: 17 posts: time

18. Micromedia: 17 posts: word cloud

19. Who tweeted about nanoHUB? Top Twitter users who mentioned nanoHUB, sorted by number of followers. View obtained from River of News.

20. Takeaways This isn’t about nanoHUB, it’s about using Radian 6. String together analyses to Tell a story… Answer a question… Make an argument. Make sense out of these analyses, don’t just throw them about randomly.