The document discusses principles of visual design for interfaces, including making interfaces self-evident through clear visual hierarchy, conventions, and defined areas. It recommends reducing visual noise and ensuring elements are clickable to avoid making users think unnecessarily. The key principles are to establish a focal point using visual weight and balance, and to use visual hierarchy to communicate messages, organize information, and guide users to take action.

1. Visual Design Principles 1

2. Don’t make users think
• Interfaces should be:
– Self-evident
– Obvious
– Self-explanatory

3. Things that make us Think
• Names (buttons, links)
• Clickability
• Choices

7. Principles 101
• Visual hierarchy
• Conventions
• Break up pages into clearly defined areas
• Clickability
• Reduce noise

20. http://webstyleguide.com

25. http://www.chriscmerritt.com/
http://www.chriscmerritt.com
http://designshack.co.uk/articles/graphics/how-to-use-visual-hierarchy-in-web-design

26. 1
2
http://designshack.co.uk/articles/graphics/how-to-use-visual-hierarchy-in-web-design

32. Visual hierarchy
• Visual weight • Communicate
• Focal point messages
• Balance • Take action
• Organize information
Visual hierarchy tells a story with a beginning, an
end, a point