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Similaire à PRSA Boston 2013 Social Media Summit - Content
Similaire à PRSA Boston 2013 Social Media Summit - Content (20)
PRSA Boston 2013 Social Media Summit - Content
- 5. PENS FOR HIRE Bloggers & Influencers Employees CONTENT ENGINE In House Creative Audience & UGC
- 12. ButHow?
- 13. Copyright © 2013 Raytheon Company. All rights reserved. Customer Success Is Our Mission is a registered trademark of Raytheon Company. The Best Defense is a Social Offense #PRSABOS Corinne Kovalsky @kovalskyc Director of Digital & Social Media @Raytheon 5.14.13
- 14. New Content Marketing Mindset Brian Solis “You are now marketing to an audience with an audience of audiences.” 5/13/2013 14 @Kovalskyc #PRSABOS
- 15. Convergence of Paid, Earned & Owned Media @Kovalskyc #PRSABOS
- 16. Owned Media “News Organization” Drives Content Creation, Distribution & Promotion Core corporate team “assignment desk” run by Managing Editor, Digital Content Business-level “bureau chiefs” Weekly editorial meetings & story pitches Pitches need to resonate with sector news & customer “care abouts” Editorial calendar tracks assignments through publication It’s more than words…what visuals will you package with your story? Publish & promote across multiple channels 5/13/2013 16 @Kovalskyc #PRSABOS
- 17. Building Online Communities Offline 5/13/2013 17 “I walked away with an enhanced understanding of the areas that Raytheon works in, and have a great view of the company and can accurately portray that to the people that I discuss it with.” ADVOCATES, EVANGELISTS, CREATORS COLLABORATORS FANS, FOLLOWERS, CONSUMERS @Kovalskyc #PRSABOS
- 18. Owned Media Can Drive Earned Media 5/13/2013 18 @Kovalskyc #PRSABOS
- 19. Owned Media Can Drive Earned Media 5/13/2013 19 @Kovalskyc #PRSABOS
- 21. Social Media @EMCCorp May 14th, 2013
- 24. How We Think… I Think It’s Not All About Content Engaged Audience Relevant Content Lil’ Nudge
- 25. A centralized publication environment providing direct access to seed content to our ecosystem of social accounts. THE ENGINE Ubiquitous Publication
- 27. When It All Comes Together 78x Average Engagement THE PUDDING
Notes de l'éditeur
- If you tweet in a forest, and no one’s around to read it, does It even matter? We spend so much time thinking about content, and not enough time thinking about building an audience…
- Let’s start with talking about “the hockey stick”. The key to a good content strategy, begins with a a good social account strategy…
- Let’s assume you have your account strategy nailed. Here’s how we like to think about the role content plays in social media marketing.
- We’ve got a solid account strategy – Now what’s the engine behind all of this?