2. "Social media is like teen sex.
Everyone wants to do it. No one
actually knows how. When finally done,
there is surprise it's not better."

3. Social Media blunders

4. “Social Media Screw Ups” Infographic – Mashable - Sept. 12, 2012

5. “Social Media Screw Ups” Infographic – Mashable - Sept. 12, 2012

6. “Social Media Screw Ups” Infographic – Mashable - Sept. 12, 2012

7. “Social Media Screw Ups” Infographic – Mashable - Sept. 12, 2012

8. Brands needed to EVOLVE their
approach to Social Media Marketing

9. The New Currency: The
Power
of Influence

10. The New Digital Divide:
Leaders and Laggards

11. “We don’t have a choice
on whether we DO social
media, the question is
how well we DO it.”
- Erik Qualman

12. Harnessing the Power of Social
Media means moving from simply
listening, monitoring and pushing out
content.

13. 28 ...of companies have corporate blogs
%
73 ...have somewhat active Twitter accounts
%
66 ...have a Facebook page
%
62 ...have YouTube accounts
%
“Social Media Surge by the 2012 Fortune 500” – Dartmouth & UMass

14. Amplify Marketing
Crowdsourcing
Focus Groups
Drive Sales

15. Amplify Marketing
Webinar
Preview Blog
Slideshare

16. Amplify Marketing
Twitter
Take questions via Twitter
Engage w/ live tweeting
Promote on-demand webinar/blog
Facebook
Take questions via FB
Engage w/ live FB updates
Promote on-demand webinar/blog
LinkedIn
Pre-promote events/webinar
Promote on-demand webinar/blog
Slideshare
Post slides to Slideshare
Promote across SM channels
Blog about it…

17. Customer Service: Brands use social
media to connect and support
customers.

18. Ford Motor Co. uses social media to be
more proactive with customer issues and concerns –
an average of 2,000 people weekly via social media.

19. Streamline: Customer service must
be end-to-end from social to traditional

20. Social Media goes beyond
Customer Service…to drive
Innovation

21. GE brings social collaboration to life…with
Colab – 60,000 of those 300,000
employees are using the platform.

22. Influence: The Rise of Digital
Influence

23. SHIFT: Brands like Walmart and
Samuel Adams use social media for
market research.

24. Social Data: Walmart uses Twitter
chatter for inventory optimization. Estee
Lauder’s MAC Cosmetics asked social media
users to vote on which discontinued shades
to bring back.

25. Humanization: Brands
leverage social media to gather
UGC to humanize the brand.

26. Crowdsourcing: GE Healthcare
launches global awareness campaign to
encourage people to share tips and fitness
regimens to reduce cancer risk. #GetFit

28. ABC: Brands use social media as
digital bait to sell products and
services.

29. “Twitterific News –
“@Direct2Dell
New Dell Deals
Exclusive to Twitter Thanks for the
tweet. I’ll check it
http://tinyurl.com/
out!”
bqevum.”
Direct2Dell

30. $3M in Sales via Twitter since 2007
Dell sends out coupons that are exclusive
to Twitter followers

31. Top 10 Brands With Highest Social Media Engagement This Week - Vocus

32. Jobs: Brands use social media to
research and acquire talent

33. Social Media
& Content
Strategy

34. “What’s fascinating about Coca-Cola’s
foray into content marketing isn’t just
that a beverage producer has
recognized the value of using content
to engage its audience.” - CMI

35. First Things First
Strategy & Goals
Policy
Ongoing Education
Ambassador Program
People + Technology + Processes

36. Takeaways:
Social media must scale company-wide
Buy-in is key
Integration is a must