ASAE CRS Lunch 11.24.10 "Facing Your Fears: Intnl Expansion"
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Some pointers on how to think about serving markets outside your home market
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ASAE CRS Lunch 11.24.10 "Facing Your Fears: Intnl Expansion"
- 1. Facing Your Fears International Expansion November 24, 2010 12noon-100pm Peter Turner Senior Advisor – Global Dev Strategy MCI Group Connecting Great Ideas and Great People www.asaecenter.org
- 4. It’s All About What’s Locally Relevant Customers don’t want another product or membership … .they buy an “experience” to help them find a “solution” to their problem
- 5. Infrastructure Options Reduce Your Risk
- 11. For More Information & Case Studies Peter Turner Senior Advisor, Global Development Strategy Phone: +1 571 275 1516 Blog: www.growglobally.org E-mail: [email_address]
Notes de l'éditeur
- Room 515B
- Expectations are always based on something or someone who “promised” a desired outcome Attendees don’t want to attend sessions or meet new people or vendors….they want a “solution” to their problem in the form of a session, person or vendor to help them achieve a certain outcome