Manage Perceptions. Accelerate Growth. Uplift Lives.

1. On Public Relations

2. Perception is reality
How people perceive the truth -
- ideas, things, persons, and
corporations – and how they act
based on their perceptions are
part and parcel of reality.
Managing these perceptions is
essential to taking hold and
reshaping the present towards a
better future.

3. Truth
Perception
Reality

4. Truth
If we alter
Perception
We
alter
Reality

5. PR is managing perceptions

6. Media relations
Issue
management
* Crisis
Management
Stakeholder
relations
Lobbying
Advocacy
Events
Management
Public
Relations

7.  Public relations does
not only mean good
publicity or looking
good or even better
access to the
mainstream and
online media
 Public relations also
means better access
• To markets
• To the business
community
• To government officials
and agencies
Government
Business
Markets
Media

8. PR accelerates growth.

9. PR uplifts lives.