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Evolution of a Megaphone A short history of advertising up to the era of Social Media.
In the  beginning  of advertising…
The first “marketer” used a  megaphone   to advertise his goods!
… a few “consumers” gathered to listen.  But the marketer needed  more “reach”.
Then  posters  covered the streets…
… and outdoor advertising created more reach. But  it wasn’t enough .
Newspapers  and magazines informed the world.
By placing ads in print, the marketer reached even more.  Again and again…
Then  radio  came along. A medium, that could reach, inform and entertain more.
So the marketer  interrupted   shows  with radio spots. Again and again and again…
Technology then brought us the most powerful medium of them all.  Television.
So more shows were interrupted by  more  TV commercials , again and again and again.
Until one day…
… a wonderful  machine  was placed  in the hands of the consumer.
It was simple. The first thing the marketer did, was to place  banner ads  online.
Until a “second” day…  People started  talking back!
… and other  people   listened …
… and talked to each other, about things they were  interested  in and  engaged  with.
So what can a marketer do, in an age  when the consumers do all the talking? ?
So what can a marketer do, in an age  when the consumers do all the talking? Listen!
Practical Examples
Invite consumers’  contribution  and opinion
Toyota “Auris Blog” Invited 10 bloggers to test-drive   the car   for a week.
Toyota Auris Blog ,[object Object],[object Object],[object Object]
So what ELSE can a marketer do, in an age when the consumers do all the talking? ?
So what ELSE can a marketer do, in an age when the consumers do all the talking? Give them something to talk about!
Turn your brand messages into  social currency
Vodafone - “Livefeeds” A girl locked in a warehouse, “calls” users for help!
Vodafone “Livefeeds” ,[object Object],[object Object],[object Object]
Create something worth  forwarding , and then start a  discussion  about it
Lacta – “Love at first site” Produced a 17-minute interactive love story.
Lacta  –  “Love at first site” ,[object Object],[object Object],[object Object]
The Evolution of a Megaphone  in the era of Social Media Shout Listen Provide
"When you are close to who you're talking to, there's no need to shout."
Thank you! panos.sambrakos@ogilvy.com - www.panos.gr - @panos

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Evolution Of A Megaphone 3