A case study about the Lacta Facebook page and how it got to be the biggest brand page in Greece with more than 230.000 fans, through an exciting Facebook app that quickly went viral.

1. Lacta on Facebook
A case study by OgilvyOne Athens
November 2010

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How Lacta got to
have 230.000 fans
on Facebook.

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We started with a great product!

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We found a community. Didn’t start a new one.

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We asked the biggest one, to join us.

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And then we listened…

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…and searched some more.

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We then created an integrated campaign…

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...and a Facebook app based on our key insight.

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Love in Action, for everyone to see…

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...with a Facebook wall post & a photo upload.

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Results

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From 87.000 to 230.000 fans in 2 months!

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Great interaction & 210.000 virtual Lactas

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A true viral campaign!

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To be continued…

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Thank you!
panos.sambrakos@ogilvy.com