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THE PULSE OF INDIA INC.
India Inc. is confident about the
economy and has aggressive growth
plans. The vast majority of those
surveyed expect at least the current
growth rate �7�8�� to continue, or to
grow faster. And India’s business elites
have global and local expansion plans,
with a new investment horizon of 6�12
months, with corresponding aggres�
sive hiring plans to support expansion
and growth, even while global recov�
ery continues to move slowly.
Indian managers believe that the
revival of the economy’s agriculture
and food sector should be top priority
in the 2011�2012 budget. Other
pressing issues include industrial
growth, transparency & public
accountability, infrastructure & real
estate, and fiscal consolidation &
monetary discipline.
However, India Inc. is divided when
it comes to the Financial Ministry’s
ability to deliver on reforms promised
due to coalition politics.
74% of respondents are
MORE CONFIDENT
about the growth of
the Indian economy as
compared to last year.
68%
of Indian managers
plan to expand
74%
India’s top managers surveyed on their plans for growth in 2011 -- and the
priorities they believe the Finance Minister should set in his budget
CONFIDENCE IN ECONOMY
FUELS INDIA INC.’S AMBITIONS
90%BELIEVE THAT THE ECONOMY
WILL GROW AT A RATE OF 7% OR
MORE
GLOBALLY LOCALLY
of Indian managers
plan to expand
A PENN SCHOEN BERLAND - BLOOMBERG UTV POLL
PLAN TO REDUCE THE SCALE
OF THEIR OPERATIONSJUST 2%
127PHONE INTERVIEWS AMONG
CEOS, CFOS, Vice Presidents,
Heads of Business Units, General
Managers and Senior Managers
BASED ON
0
10
20
30
40
50
4646
KEY CHALLENGES TO INDIAN ECONOMY
YES, IN 12
MONTHS
YES, IN 6
MONTHS
NO, WE
ARE NOT
YES, AFTER
2 YEARS
DON’T
KNOW
0
10
20
30
40
50
42% 39%
8%
5% 5%
25%
30%
39%
MAYBE/MAYBE NOT YES, IT WILL
NO, IT WILL NOT
6%
DON’T KNOW
Of managers who plan to expand, 45% plan
to infuse fresh capital locally, 21% plan to
acquire companies, 21% plan to seek FDI.
CORRUPTION
FOOD
INFLATION
INFRA-
STRUCTURE
RISING
SUBSIDIES
49%
35%
30%
24%
15%
POOR
GOVERNANCE
22%
46%
30%
1%
EXPANDING BOTH WAYS
EXPANDING GLOBALLY
EXPANDING
LOCALLY
DON’T KNOW
Creating jobs and hiring talent in the next year:
67% plan to hire more people, 34% will en-
hance compensation/increase salaries;
however, 21% will rationalize headcount.
Managers planning
expansion are looking
both locally and globally
WILL COALITION
POLITICS ALLOW THE
FM TO DELIVER HIS
PROMISED REFORMS?
INDIA INC. PLANS FRESH INVESTMENTS
INDIA INC.’S TOP PRIORITIES FOR BUDGET 2011
India Inc. believes that to
manage High Food inflation,
the Finance Minister must
extend easy credit support to
farmers & find ways to
reduce wastage of food
supplies besides providing a
fillip to industrial sector
through access to credit,
while making tax laws more
transparent, creating reform
advisory groups, and
evaluating programme
implementation to manage
the governance deficit and
improve transparency.
India Inc. believes that the
best ways to manage the
Fiscal Deficit are to
implement GST, introduce
the Direct Tax Code &
allowing FDI in sectors such
as retail, and raising caps in
sectors such as insurance.
0
10
20
30
40
50
FOOD SECTOR
REVIVAL
INDUSTRIAL
GROWTH
TRANSPARENCY
& ACCOUNTABILITY
INFRASTRUCTURE
& REAL ESTATE
FISCAL & MONETARY
DISCIPLINE
CAPITAL FORMATION
& FDI
RESOURCE MOBILIZATION
& BETTER TAXATION
ENSURING ENERGY
SECURITY
SOCIALSECTOR
45%
27% 27%
24%
21%21%
14% 13%13% 12%
8%
33% SUPPORT EASY CREDIT SUPPORT FOR FARMERS 59% SUPPORT CREDIT EXPANSION TO INDUSTRIAL SECTOR
ON INDUSTRIAL GROWTH...
52%SUPPORT GREATER INFRASTRUCTURE INVESTMENT
TO REFORM INFRASTRUCTURE...
32% SUPPORT TAX LAW REFORM
TO INCREASE TRANSPARENCY...
ON THE AGRICULTURAL SECTOR...
0 10 20 30 40 50 0 10 20 30 40 500 10 20 30 40 50 600 5 10 15 20 25 30
41% SUPPORT A GOODS AND SERVICES TAX
TO ENFORCE MONETARY DISCLIPLINE...
50% CALL FOR ALLOWING FOREIGN DIRECT INVESTMENT
TO SUPPORT CAPITAL FORMATION...
40% SAY RENEWABLE ENERGY MUST BE DECENTRALIZED
ENERGY SECURITY
44% SAY IMPLEMENT A GOODS AND SERVICES TAX
TO FURTHER RESOURCE MOBILIZATION...
BREAKING PRIORITIES DOWN BY SECTOR
MANUFACTURING SERVICES ENERGY & INFRASTRUCTURE IT & TELECOM
AGRICULTURE & FOOD SECTOR REVIVAL
PUSHING INDUSTRIAL GROWTH
TRANSPARENCY & PUBLIC ACCOUNTABILITY
FILLIP TO INFRASTRUCTURE & REAL ESTATE SECTORS
FISCAL CONSOLIDATION & MONETARY DISCIPLINE
CAPITAL FORMATION & FOREIGN DIRECT INVESTMENT
RESOURCE MOBILIZATION THROUGH BETTER
ENSURING ENERGY SECURITY
SOCIAL SECTOR & INCLUSIVE GROWTH
43%
35%
27%
27%
22%
30%
27%
27%
27%
27%
60%
33%
17%
33%
17%
50%
33%
27%
20%
20%
Penn Schoen Berland
�www.psbresearch.in�, a
member of the Young &
Rubican Brands and WPP is a
global research�based commu�
nication advisory that
specialises in messaging and
strategy for blue�chip corpo�
rate, entertainment and
political clients. Rooted in
market research, we have over
30 years of experience in
generating unique insights
about public opinion, providing
clients with actionable ideas
that give them a competitive
edge.
We call it .
If you would like to use the
services of Penn Schoen Berland,
please send an email to:
Shefali Khanna
Director Marketing, South Asia
skhanna@ps-b.com

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India Economy Growth Survey 2011-1012: Market Segmentation - PSB

  • 1. THE PULSE OF INDIA INC. India Inc. is confident about the economy and has aggressive growth plans. The vast majority of those surveyed expect at least the current growth rate �7�8�� to continue, or to grow faster. And India’s business elites have global and local expansion plans, with a new investment horizon of 6�12 months, with corresponding aggres� sive hiring plans to support expansion and growth, even while global recov� ery continues to move slowly. Indian managers believe that the revival of the economy’s agriculture and food sector should be top priority in the 2011�2012 budget. Other pressing issues include industrial growth, transparency & public accountability, infrastructure & real estate, and fiscal consolidation & monetary discipline. However, India Inc. is divided when it comes to the Financial Ministry’s ability to deliver on reforms promised due to coalition politics. 74% of respondents are MORE CONFIDENT about the growth of the Indian economy as compared to last year. 68% of Indian managers plan to expand 74% India’s top managers surveyed on their plans for growth in 2011 -- and the priorities they believe the Finance Minister should set in his budget CONFIDENCE IN ECONOMY FUELS INDIA INC.’S AMBITIONS 90%BELIEVE THAT THE ECONOMY WILL GROW AT A RATE OF 7% OR MORE GLOBALLY LOCALLY of Indian managers plan to expand A PENN SCHOEN BERLAND - BLOOMBERG UTV POLL PLAN TO REDUCE THE SCALE OF THEIR OPERATIONSJUST 2% 127PHONE INTERVIEWS AMONG CEOS, CFOS, Vice Presidents, Heads of Business Units, General Managers and Senior Managers BASED ON
  • 2. 0 10 20 30 40 50 4646 KEY CHALLENGES TO INDIAN ECONOMY YES, IN 12 MONTHS YES, IN 6 MONTHS NO, WE ARE NOT YES, AFTER 2 YEARS DON’T KNOW 0 10 20 30 40 50 42% 39% 8% 5% 5% 25% 30% 39% MAYBE/MAYBE NOT YES, IT WILL NO, IT WILL NOT 6% DON’T KNOW Of managers who plan to expand, 45% plan to infuse fresh capital locally, 21% plan to acquire companies, 21% plan to seek FDI. CORRUPTION FOOD INFLATION INFRA- STRUCTURE RISING SUBSIDIES 49% 35% 30% 24% 15% POOR GOVERNANCE 22% 46% 30% 1% EXPANDING BOTH WAYS EXPANDING GLOBALLY EXPANDING LOCALLY DON’T KNOW Creating jobs and hiring talent in the next year: 67% plan to hire more people, 34% will en- hance compensation/increase salaries; however, 21% will rationalize headcount. Managers planning expansion are looking both locally and globally WILL COALITION POLITICS ALLOW THE FM TO DELIVER HIS PROMISED REFORMS? INDIA INC. PLANS FRESH INVESTMENTS
  • 3. INDIA INC.’S TOP PRIORITIES FOR BUDGET 2011 India Inc. believes that to manage High Food inflation, the Finance Minister must extend easy credit support to farmers & find ways to reduce wastage of food supplies besides providing a fillip to industrial sector through access to credit, while making tax laws more transparent, creating reform advisory groups, and evaluating programme implementation to manage the governance deficit and improve transparency. India Inc. believes that the best ways to manage the Fiscal Deficit are to implement GST, introduce the Direct Tax Code & allowing FDI in sectors such as retail, and raising caps in sectors such as insurance. 0 10 20 30 40 50 FOOD SECTOR REVIVAL INDUSTRIAL GROWTH TRANSPARENCY & ACCOUNTABILITY INFRASTRUCTURE & REAL ESTATE FISCAL & MONETARY DISCIPLINE CAPITAL FORMATION & FDI RESOURCE MOBILIZATION & BETTER TAXATION ENSURING ENERGY SECURITY SOCIALSECTOR 45% 27% 27% 24% 21%21% 14% 13%13% 12% 8% 33% SUPPORT EASY CREDIT SUPPORT FOR FARMERS 59% SUPPORT CREDIT EXPANSION TO INDUSTRIAL SECTOR ON INDUSTRIAL GROWTH... 52%SUPPORT GREATER INFRASTRUCTURE INVESTMENT TO REFORM INFRASTRUCTURE... 32% SUPPORT TAX LAW REFORM TO INCREASE TRANSPARENCY... ON THE AGRICULTURAL SECTOR...
  • 4. 0 10 20 30 40 50 0 10 20 30 40 500 10 20 30 40 50 600 5 10 15 20 25 30 41% SUPPORT A GOODS AND SERVICES TAX TO ENFORCE MONETARY DISCLIPLINE... 50% CALL FOR ALLOWING FOREIGN DIRECT INVESTMENT TO SUPPORT CAPITAL FORMATION... 40% SAY RENEWABLE ENERGY MUST BE DECENTRALIZED ENERGY SECURITY 44% SAY IMPLEMENT A GOODS AND SERVICES TAX TO FURTHER RESOURCE MOBILIZATION... BREAKING PRIORITIES DOWN BY SECTOR MANUFACTURING SERVICES ENERGY & INFRASTRUCTURE IT & TELECOM AGRICULTURE & FOOD SECTOR REVIVAL PUSHING INDUSTRIAL GROWTH TRANSPARENCY & PUBLIC ACCOUNTABILITY FILLIP TO INFRASTRUCTURE & REAL ESTATE SECTORS FISCAL CONSOLIDATION & MONETARY DISCIPLINE CAPITAL FORMATION & FOREIGN DIRECT INVESTMENT RESOURCE MOBILIZATION THROUGH BETTER ENSURING ENERGY SECURITY SOCIAL SECTOR & INCLUSIVE GROWTH 43% 35% 27% 27% 22% 30% 27% 27% 27% 27% 60% 33% 17% 33% 17% 50% 33% 27% 20% 20% Penn Schoen Berland �www.psbresearch.in�, a member of the Young & Rubican Brands and WPP is a global research�based commu� nication advisory that specialises in messaging and strategy for blue�chip corpo� rate, entertainment and political clients. Rooted in market research, we have over 30 years of experience in generating unique insights about public opinion, providing clients with actionable ideas that give them a competitive edge. We call it . If you would like to use the services of Penn Schoen Berland, please send an email to: Shefali Khanna Director Marketing, South Asia skhanna@ps-b.com