1. united* dsn
retail brand creative case studies
the great atlantic & pacific tea company.
- green way
- via roma
- hartford reserve
- america’s choice
walmart
- wholesome goodnes
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2. it's what defines us /
it's the driving force
behind everything
we do.
what if?
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3. retail experience / grocery
fundamental capabilities
united* truly believes in creating unique ownable brands that have true
merit in their own rights. we have done this for leading retailers across
the country. a&p, cvs, wal-mart, rei & lowe’s
the following case studies are grocery specific. the following shows the creative steps in
united* is known for its clean, intelligent creating leading retail grocery brands.
styling, our global thinking, and for developing
brands that cut through the sensory noise for each program, we collaborated
surrounding today's consumer. these case throughout the design process:
studies demonstrates how we approach a
project from start-to-finish incorporating all - visual-strategic platforms
brand facets. - brand language
- ideas for merging design &
environment
- extended idea across product range
- copy development
- photography
- structural ideation
- production
- brand guidelines
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4. retail experience / grocery
A&P case study.
green way case study.
from concept through to completion
with unique natural product
photography and a clean, simple
look, united*, together with a&p,
created a new interpretation of the
eco-organic brand. a truly fresh
approach that stands out uniquely
on the shelf. green way is the new
standard in organic, natural and
ecological brands.
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5. retail experience / grocery
we created 6 distinctive strategic platforms
loud & proud
education
natural fresh
sophisticated
minimal
real
*for the purpose of this document we are sharing
just 3 of the concept positionings.
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6. retail experience / grocery
platform one / loud & proud
why do organic & green
brands have to feel so
serious?
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7. retail experience / grocery
this is the brand that
doesn’t take itself so
seriously, but gets you
to listen because of it’s
irreverent flair. positive
ecological action
through bold & humorous
provocation. heroically
presented with dynamic
language, across the
product line
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13. retail experience / grocery
platform two / education
making the
eco-organic language
easy to understand.
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14. retail experience / grocery
simplify the education around
organic and make it less intimidating.
a visual clarity as well as an ingredient
clarity that increases the
uniqueness of the proposition.
appeal to the customers global curiosity
about where things are grown,
how they are produced, and the
appreciation for regional uniqueness.
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15. retail experience / grocery
education through
story telling.
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19. retail experience / grocery
platform three / fresh
shaking the granola
out of green!
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20. retail experience / grocery
crisp and simple styling that’s refreshing with
hints of natural color. photography that focuses
on the innate beauty of the ingredient.
unembellished, not elaborate, but striking in
it’s grace. a breath of fresh air that provides
a sense of well-being.
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26. retail experience / grocery
moving from 6 to 1
bringing the chosen direction to life through:
identity
structure
copy writing
photography
production
supplier interaction
150+ line extensions
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33. retail experience / grocery
moving from 6 to 1
refining the chosen direction
beauty is in the details.
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34. retail experience / grocery
ALL IN THE DETAIL
the tab system: delivering key nutritional
information up front. we were the firts in the U.S to initiate this system.
it has now become common practice and soon mandatory.
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35. retail experience / grocery
ALL IN THE DETAIL
copy language:
united* was involved in developing all key brand and product
descriptions and romance statements; from the front to the
back and sometimes the sides.
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36. retail experience / grocery
bringing it to life.
advertising
in-store
out-of-store / traditional
out-of-store / not-so-traditional
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37. retail experience / grocery
Green Way
food inside inside inside outside
non-food the store, the store, the org, the org,
GM beyond beyond buying partners
HBC initial aisles department education
categories philosophy
a more connected view
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38. retail experience / grocery
there’s their way and then there’s
Green Way…
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41. retail experience / grocery
line extension:
united* has extended Green Way to over 200+ product sku’s
Green Way
and that was the
short version...
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42. retail experience / grocery
A&P case study.
via roma case study.
a one-of-a-kind imported italian food brand
a&p continued it's partnership with
united* to create a one-of-a-kind
imported italian foods brand. unique
portrait photography, shot on location in
tuscany ensured that the brand main-
tained the true authenticity found in the
products themselves.
united* created all points of touch for
the via roma brand, from the identity,
the unique language, the package
design system, as well as, extending to
environmental and marking media."
via roma has won countless awards. and is
often credited for being best in class in many highly
regarded publications in the u.s and across
the world.
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49. retail experience / grocery
A&P case study.
hartford reserve case study.
this is what premium should be.
united* and a&p redefined the
north american private label
premium brand with a nod
towards the retailers founder.
we extended hr across the entire deli department and
later reworked the design into AC reserve.
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55. retail experience / grocery
A&P case study.
america’s choice case study.
dominating the soda aisle
united* developed a comprehensive
beverage program for a&p that takes
back the biggest category in the store!
creating a new look for america's
choice, with bright colors and a new
design architecture, we established a
very powerful shelf presence. this was
accomplished while maintaining
credibility and distinction among
national brand.
AC was extended across, soda, sparkling water,
mixers & ice teas
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63. retail experience / grocery
walmart case study.
wholesome goodness case study.
inspired by michelle obama, designed by united*
walmart’s newest “better for you”
brand, with over 80 products
exclusively available in U.S.
and Canada. united* developed the
design strategy for the wholesome
goodness brand identity, packaging
design & photography, in-store
merchandising units, web design and
marketing.
wholesome goodness more than exceeded sales expectations
within the first 6 months of launching.
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67. retail experience / grocery
vibrant photography
custom photography that captures the colors of the ingredients
creates a strong vibrant presence at shelf.
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71. retail experience / grocery
beyond the pack
to truly bring the brand to life, we created a fully integrated
marketing strategy, including in-store merchandising,
digital and traditional advertising.
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75. retail experience / grocery
cheers.
united* dsn
www.uniteddsn.com
contact:
perry seelert // strategic partner // perry@uniteddsn.com
united* living the brand in design, language and experience.
where 206 west 23rd st. 3rd floor, new york, ny, 10011
call 917 267 2857 ext 8248
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