5. Very Near Horizon (3-6 Months) Comment on guardian @tag Phone address book SMS or Email
6. Near Near Horizon (8-12 Months) Connecting the conversations people are having all over the web - on Facebook, Twitter, YouTube etc A composition view that collect and let readers comment from different locations Real time stream of comments and conversations Comments and conversations appear on your social network Inline media embedding My Activity Friend’s Activity thousands of people are willing to wait in lines for its new products. What really matters, however, are those with more important or relaxing things to do on a Friday night. however, are those with more important
7. Near Near Horizon (8-12 Months) Conversations with your social network Use of social-plugins: Activity feed, Live Stream, Facepile etc Browser add-ons: Firefox, IE & iGoogle Email add-ons: Gmail, Hotmail Media embedding Integration with Guardian mobile, iPad app
8.
9. Success Criteria Target: 5% of guardian.co.uk users 30% of comments turned into conversations (>1 user, >5 comment) 30% of connections made (like, recommend, link, clip, send etc) Benchmark: Other web communities or yearly/monthly numbers User activity : No. of comment posted No. of replies posted Comment type: text, media, FB comment, Tweet, Re-Tweet Channel used: guardian.co.uk, FB page. Mobile app etc Moderation required Demographics, posting time, content type (news, music, current, editorial etc) Comment viewed : Comment type: text, media Channel used: guardian.co.uk, FB page. Mobile app etc Demographics, posting time, content type (news, music, current, editorial etc) Conversations : No. of replies to a comment Segmentation of users posted the reply Channel used: guardian.co.uk, FB page. Mobile app etc Comment referral: guardian.co.uk, FB page. Mobile app etc Connections made : No. of like, recommend, link, clip, send etc Connection destination: FB, Digg, Twitter etc
