10. Better control, regulations “9pm watershed” Non-Live Broadcast Limited, scheduled, commercials Traditional viewing experience Try to cut back ? { “What’s On” }
11. Business Model (~2000) Key Partners Value Proposition Consumer Products Device manufacturers Nickelodeon History Channel Paramount UK QVC National Geographic Creative and quality programme to customers Sky’s main objective is to become a leading provider of multichannel television services Broad Audience Advertisers SKY Setup Box Content ~26 wholly-owned channels ~96 3rd party channels Subscription Advertising Revenue Streams
18. Increased use of newer entertainment format (games, Internet etc) On-Demand Unlimited, time-shifted personal Enhanced viewing experience Increased usage { “What’s On” to “What do I feel like watching } Avg. monthly spending on TV Avg. monthly spending on extended products Compulsory TV license ARPU
19. Business Model (Today); Multi-Sided Platform Key Partners Products Value Proposition Consumer SKY+ SKY+HD, SKY 3D SKY Anytime (+) SKY Player, SKY iPhone/iPad ……… Content acquisition Distribution agreement Distribution partners Device manufacturers Nickelodeon History Channel Paramount UK QVC National Geographic Broad Audience Niche Audience Enterprise Audience Advertisers Content Creators Content Owners Casual Gamers Game Developers Entertain, excite and inspire customers with a great choice of high-quality television AD Space in high traffic, multiple touch points TV network Content ~500 channels SKY1, SKY Living, SKY Atlantic, SKY Arts, SKY Sports, SKY News ……… Hybrid revenue model which harnesses subscription and advertising Revenue Streams
20. Content Long Tail #of consumers # of advertisers Top 40% Content viewed in high volume LONG TAIL Large variety of content, each viewed in low volume Drama # of content Rolling News Comedy
21. Product Long Tail #of consumers # of advertisers Top 40% Focus on a small number of products, each used in high volume LONG TAIL Focus on large number of products, each used in low volume # of products
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24. A composition view that collect and let audience from different locations
30. Search TV guide & from across the WebFriend’s Activity My Activity Program Guide SKY + thousands of people are willing to wait in lines for its new products. What really matters, however, are those with more important or relaxing things to do on a Friday night. however, are those with more important Multitasking with Sky App
31. New Horizon Internet ready, 1TB Storage in 10 million home Only SKY Education: Integrating with interactive whiteboards. Enabling participation and engagement between teachers, parents and learners on SKY platform Cloud Locker and Streaming Store, Share and Sync your digital life : music, movies, photos, videos, files etc Gatekeeper to your digital life
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33. Debbie you are travelling to Chicago and you love Jazz. Why not go to Chicago Jazz festival. Buy tickets, Direction
34. Debbie you are going to Brazil on holiday (via Trip-it). Watch these SKY program on Brazil.
35. Debbie you watched Jazz LIVE. Here are some offers to buy music: iTunes, Spotify
36. Debbie you like food/recipes program. Here are some restaurant offers: Ask, Starda, WagamamaSky Open TV Platform
Children, sports, music news, leisure, music, entertainment
Our mission is that the whole experience of television, whatever you want to watch, should be better with Sky. It’s what customers have come to expect. A large part of that has been about adding control and convenience to TV.
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Talk about benefit to advertisersAdvertisers like to have:- A tightly defined target audience niche- Interaction with them (i.e. two-way communication)- F2F opportunities or at least interactive opportunities See the point above and apply this to Xtreme sports: Advertisers want to be able to sponsor programmes to tightly defined audiences e.g. Snowboarding. Interact with them e.g. snowboarding games, content, social net; And allow advertisers to get F2F i.e. interaction at key snowboarding events. How can this be achieved? Integration of iPad with TV with snowboarding games/knowledge with sponsor competitions. The value proposition would be for say a Pepsi drinker who snowboards to be attracted into Coke funded Sky activity. The difference (or extension being) they can have real and virtual experiences and interaction with Sky and Coke, which will be much more meaningful then ever achieved in the past. For example: Sky give me a dynamic map of all the world’s snowboarding venues/runs sponsored by Coke, all the world league snowboarders that I can follow, the league, the position they are in, where the tour goes next, interactive snowboarding games based on the tour, competitions to win trips to tour venues with Coke to experience the thrill up close and personal, Sky twitter with Tour Snowboarding celebs sponsored by Coke, updates on personalised aspects via Sky snowboarding news, etc. I have used Snowboarding as the example but it could as easily be cricket or formula 1 or cooking, etc – anything lifestyle oriented.
Warner Bros rent content directly from FB, paying by FB credit
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