3. A little too simple
• Marketing and sales were mostly PUSH"
• Almost no sales and marketing data"
• Very few tools or systems"
• Physical collateral and packaging were
expensive "
4. It was easier to see the big picture
and connect marketing tactics
to business growth
18. Traffic Attraction Strategies
• Content is king (blog posts, videos, etc.)
• Social media
• Online Marketing (PPC, SEO)
• Referrals, Partners
19. Lead Capture Strategies
• Opt-in for free report, video, premium content, etc.
• Request a quote, get a demo, free trial
• Offers, coupons, contests
• Attend live event, webinar, teleseminar
20. Lead Nurture Strategies
• Create custom campaigns for hot, warm and
cold leads
• Personalization is key
• Make every message relevant, useful
23. Wowing Customer Strategies
• Welcome customers (make it personal & relevant)
• Be systematic about quality delivery
• Measure satisfaction and take action
24. Upsell Strategies
• Upsell or cross sell later in the relationship
• Offer upsell products during checkout
25. Referral Strategies
• Ask for referrals – and track them
• Partners, customers, networking
• Testimonials and social promotion
27. Map your PCL
1. Download the template and workbook at: "
http://www.infusionsoft.com/pcl
2. Write down your key tactics and workflow
across the entire life cycle
3. Identify the key holes and opportunities in your
funnel
4. Don t get bogged down with tactics that "
don’t drive strategy
5. Pick the tools to accomplish your goals