SlideShare une entreprise Scribd logo
1  sur  31
Télécharger pour lire hors ligne
Twitter Marketing
      Tactics
USE A TWITTER
MANAGEMENT
SERVICE
Juggling is difficult.




                 www.ThunderSEO.com   @MoniqueTheGeek #smx
Twitter Management Tools – Hootsuite



#Hashtags                                                                        Website



             Topic and
             Location                                         Mentions



                                       Brand Names




                                      http://hootsuite.com/

                 www.ThunderSEO.com                                      @MoniqueTheGeek #smx
Twitter Management Tools – TweetDeck



Favorites                                                        Relationships




            Mentions                                     Links



                               Name Variations




                            https://web.tweetdeck.com/

              www.ThunderSEO.com                                 @MoniqueTheGeek #smx
Twitter Management Tools – So Many Options!




COTWEET
                                  SPROUT SOCIAL

          www.ThunderSEO.com           @MoniqueTheGeek #smx
GO BEYOND
                                TWEETS WITH
                                 @MENTIONS

                     News flash: Twitter handles are optional.




www.ThunderSEO.com                               @MoniqueTheGeek #smx
Smarter Twitter Monitoring – @ Optional




                           ALL THE TWEETS,
                           NO @MENTIONS




     www.ThunderSEO.com            @MoniqueTheGeek #smx
Smarter Twitter Monitoring – More Tools!




TOPSY
                      BACKTWEETS
                                   HOOTSUITE
        www.ThunderSEO.com            @MoniqueTheGeek #smx
FIND THE BEST
PEOPLE TO
FOLLOW AND
ENGAGE WITH
So many Twitter profiles, so little time.




               www.ThunderSEO.com           @MoniqueTheGeek #smx
Social Listening – Find the People Tweeting




TOPSY
                 TWAZZUP
                                   SOCIAL MENTION
           www.ThunderSEO.com              @MoniqueTheGeek #smx
Social Listening – Identify Influencers in Your Space




TWEEPZ
           TWIANGULATE
                                       GOOGLE
             www.ThunderSEO.com              @MoniqueTheGeek #smx
Social Listening – Dig a Little Deeper




                         TWTRLAND
    www.ThunderSEO.com               @MoniqueTheGeek #smx
Social Listening – Find Mutual Relationships




FRIEND OR FOLLOW              TWIANGULATE

        www.ThunderSEO.com             @MoniqueTheGeek #smx
USE SHORTENED
LINKS WITH UTM
PARAMETERS
Track what’s working.
             www.ThunderSEO.com   @MoniqueTheGeek #smx
Better Tracking – Discover What Works




                          http://blog.bozzuto.com/washin
                            gton-dc/washington-dc-ne-
                                  se/monroe-street-
                          market/unwind-and-celebrate-
                              at-brookland-cafe-near-
                             monroe-street-market-in-
                                     washington-
                          dc/?utm_source=twitter&utm_
                          medium=hootsuite&utm_camp
                              aign=blogpostmonroest
                                                MENTAL NOTE

     www.ThunderSEO.com                       @MoniqueTheGeek #smx
Better Tracking – Build URL UTMs Quickly




         http://gaconfig.com/google-analytics-url-builder/

      www.ThunderSEO.com                                     @MoniqueTheGeek #smx
Better Tracking – Analyze Results




     http://gaconfig.com/google-analytics-url-builder/

  www.ThunderSEO.com                                     @MoniqueTheGeek #smx
PARTICIPATE IN
                     TWITTER CHATS

                         There’s a chat for that.




www.ThunderSEO.com               @MoniqueTheGeek #smx
Twitter Chats – Endless Options




MORE ON
THAT LATER!




                          http://bit.ly/achatforthat

          www.ThunderSEO.com                           @MoniqueTheGeek #smx
CREATE AND
                          FOLLOW
                     TWITTER LISTS
                        Sort through the noise.




www.ThunderSEO.com              @MoniqueTheGeek #smx
Twitter Lists – Divide and Conquer


Brewery & Bar                   Homebrewers      Craft Beer
 Employees                                        Drinkers

Tweets About:                  Tweets About:   Tweets About:
• Questions                    • New recipe    • Extremely rare
  about large                    experiments     beer with
  scale brewing                • Local           complicated
  systems                        homebrew        name
• Visiting other                 meet-ups,     • Latest award-
  local breweries                events &        winning IPA
• Beers on deck                  contests      • Beer festivals
• Collaborations               • Hops            and pairings




               www.ThunderSEO.com                     @MoniqueTheGeek #smx
Twitter Lists – Private and Public




PUBLIC


                        PRIVATE




   www.ThunderSEO.com                 @MoniqueTheGeek #smx
TWEET AT THE
RIGHT TIME OF
DAY

Make educated decisions about your audience.




               www.ThunderSEO.com              @MoniqueTheGeek #smx
Smarter Tweeting – Think About Your Audience




                     FOLLOWER WONK


         www.ThunderSEO.com           @MoniqueTheGeek #smx
Smarter Tweeting – When Do They Tweet?




      TWERIOD                 BUFFER APP



      www.ThunderSEO.com           @MoniqueTheGeek #smx
COLLECT YOUR
                     TWEETS AND SAVE
                      THEM FOR LATER

                      Tell a story with your conversations.
www.ThunderSEO.com                          @MoniqueTheGeek #smx
Collect Your Tweets – Save Them for Later




                           http://storify.com/

      www.ThunderSEO.com                         @MoniqueTheGeek #smx
MONITOR YOUR
TWITTER GROWTH
OVER TIME

In order to grow,www.ThunderSEO.com you’ve been.
                  track where                      @MoniqueTheGeek #smx
Measure Incremental Growth – Practice Patience




                      http://monitor.wildfireapp.com

         www.ThunderSEO.com                            @MoniqueTheGeek #smx
BE REAL


                     Provide value.




www.ThunderSEO.com   @MoniqueTheGeek #smx
Humanize Your Brand – Reap the Rewards




      www.ThunderSEO.com          @MoniqueTheGeek #smx

Contenu connexe

Plus de sudhir pandey

Local search engine optimization seo tips e briks infotech
Local search engine optimization seo tips   e briks infotechLocal search engine optimization seo tips   e briks infotech
Local search engine optimization seo tips e briks infotechsudhir pandey
 
Tips for writing best facebook updates e briks infotech
Tips for writing best facebook updates   e briks infotechTips for writing best facebook updates   e briks infotech
Tips for writing best facebook updates e briks infotechsudhir pandey
 
Future of print marketing in digital age e briks infotech
Future of print marketing in digital  age   e briks infotechFuture of print marketing in digital  age   e briks infotech
Future of print marketing in digital age e briks infotechsudhir pandey
 
Wordpress seo tips e briks infotech
Wordpress seo tips   e briks infotechWordpress seo tips   e briks infotech
Wordpress seo tips e briks infotechsudhir pandey
 
Tips to growi business faster e briks infotech
Tips to growi business faster    e briks infotechTips to growi business faster    e briks infotech
Tips to growi business faster e briks infotechsudhir pandey
 
Tips to growi business faster e briks infotech
Tips to growi business faster    e briks infotechTips to growi business faster    e briks infotech
Tips to growi business faster e briks infotechsudhir pandey
 

Plus de sudhir pandey (6)

Local search engine optimization seo tips e briks infotech
Local search engine optimization seo tips   e briks infotechLocal search engine optimization seo tips   e briks infotech
Local search engine optimization seo tips e briks infotech
 
Tips for writing best facebook updates e briks infotech
Tips for writing best facebook updates   e briks infotechTips for writing best facebook updates   e briks infotech
Tips for writing best facebook updates e briks infotech
 
Future of print marketing in digital age e briks infotech
Future of print marketing in digital  age   e briks infotechFuture of print marketing in digital  age   e briks infotech
Future of print marketing in digital age e briks infotech
 
Wordpress seo tips e briks infotech
Wordpress seo tips   e briks infotechWordpress seo tips   e briks infotech
Wordpress seo tips e briks infotech
 
Tips to growi business faster e briks infotech
Tips to growi business faster    e briks infotechTips to growi business faster    e briks infotech
Tips to growi business faster e briks infotech
 
Tips to growi business faster e briks infotech
Tips to growi business faster    e briks infotechTips to growi business faster    e briks infotech
Tips to growi business faster e briks infotech
 

Dernier

#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent
 

Dernier (20)

#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
 

Twitter marketing tactics e briks infotech

  • 2. USE A TWITTER MANAGEMENT SERVICE Juggling is difficult. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 3. Twitter Management Tools – Hootsuite #Hashtags Website Topic and Location Mentions Brand Names http://hootsuite.com/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 4. Twitter Management Tools – TweetDeck Favorites Relationships Mentions Links Name Variations https://web.tweetdeck.com/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 5. Twitter Management Tools – So Many Options! COTWEET SPROUT SOCIAL www.ThunderSEO.com @MoniqueTheGeek #smx
  • 6. GO BEYOND TWEETS WITH @MENTIONS News flash: Twitter handles are optional. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 7. Smarter Twitter Monitoring – @ Optional ALL THE TWEETS, NO @MENTIONS www.ThunderSEO.com @MoniqueTheGeek #smx
  • 8. Smarter Twitter Monitoring – More Tools! TOPSY BACKTWEETS HOOTSUITE www.ThunderSEO.com @MoniqueTheGeek #smx
  • 9. FIND THE BEST PEOPLE TO FOLLOW AND ENGAGE WITH So many Twitter profiles, so little time. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 10. Social Listening – Find the People Tweeting TOPSY TWAZZUP SOCIAL MENTION www.ThunderSEO.com @MoniqueTheGeek #smx
  • 11. Social Listening – Identify Influencers in Your Space TWEEPZ TWIANGULATE GOOGLE www.ThunderSEO.com @MoniqueTheGeek #smx
  • 12. Social Listening – Dig a Little Deeper TWTRLAND www.ThunderSEO.com @MoniqueTheGeek #smx
  • 13. Social Listening – Find Mutual Relationships FRIEND OR FOLLOW TWIANGULATE www.ThunderSEO.com @MoniqueTheGeek #smx
  • 14. USE SHORTENED LINKS WITH UTM PARAMETERS Track what’s working. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 15. Better Tracking – Discover What Works http://blog.bozzuto.com/washin gton-dc/washington-dc-ne- se/monroe-street- market/unwind-and-celebrate- at-brookland-cafe-near- monroe-street-market-in- washington- dc/?utm_source=twitter&utm_ medium=hootsuite&utm_camp aign=blogpostmonroest MENTAL NOTE www.ThunderSEO.com @MoniqueTheGeek #smx
  • 16. Better Tracking – Build URL UTMs Quickly http://gaconfig.com/google-analytics-url-builder/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 17. Better Tracking – Analyze Results http://gaconfig.com/google-analytics-url-builder/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 18. PARTICIPATE IN TWITTER CHATS There’s a chat for that. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 19. Twitter Chats – Endless Options MORE ON THAT LATER! http://bit.ly/achatforthat www.ThunderSEO.com @MoniqueTheGeek #smx
  • 20. CREATE AND FOLLOW TWITTER LISTS Sort through the noise. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 21. Twitter Lists – Divide and Conquer Brewery & Bar Homebrewers Craft Beer Employees Drinkers Tweets About: Tweets About: Tweets About: • Questions • New recipe • Extremely rare about large experiments beer with scale brewing • Local complicated systems homebrew name • Visiting other meet-ups, • Latest award- local breweries events & winning IPA • Beers on deck contests • Beer festivals • Collaborations • Hops and pairings www.ThunderSEO.com @MoniqueTheGeek #smx
  • 22. Twitter Lists – Private and Public PUBLIC PRIVATE www.ThunderSEO.com @MoniqueTheGeek #smx
  • 23. TWEET AT THE RIGHT TIME OF DAY Make educated decisions about your audience. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 24. Smarter Tweeting – Think About Your Audience FOLLOWER WONK www.ThunderSEO.com @MoniqueTheGeek #smx
  • 25. Smarter Tweeting – When Do They Tweet? TWERIOD BUFFER APP www.ThunderSEO.com @MoniqueTheGeek #smx
  • 26. COLLECT YOUR TWEETS AND SAVE THEM FOR LATER Tell a story with your conversations. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 27. Collect Your Tweets – Save Them for Later http://storify.com/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 28. MONITOR YOUR TWITTER GROWTH OVER TIME In order to grow,www.ThunderSEO.com you’ve been. track where @MoniqueTheGeek #smx
  • 29. Measure Incremental Growth – Practice Patience http://monitor.wildfireapp.com www.ThunderSEO.com @MoniqueTheGeek #smx
  • 30. BE REAL Provide value. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 31. Humanize Your Brand – Reap the Rewards www.ThunderSEO.com @MoniqueTheGeek #smx