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On the Trail of Food Data
Tony Hirst
@psychemedia
“Recreational
data puzzles”
Making sense of
the food supply
chain is a BIG
puzzle…
Thankappan and Andrew Flynn - "Exploring the UK Red Meat Supply Chain
Farms
Says who?
Logistics
Slaughterhouses
Processors
Mapping Co-Director Relations
Butchers
Retailers
Butchers?
Whose Brand?
Consumers
But lists of ingredients,
keyed by GTIN, aren’t
available as open data…?
Another probe?
So it’s still a
puzzle to me!
Some pieces
are there…
…but they
don’t quite
fit together…

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