This is a presentation given at the Library 2.011 worldwide virtual conference. All photos are CC licensed.

1. Hey! My collection isn’t An unexpected role as advocate for a collection. Elizabeth Psyck

3. First of all, I know that gov docs are totally weird and interesting and full of buried gems and you know that but most patrons hear “government documents” and they have a similar Pavlovian response to when they hear “tax forms” or “DMV visits.” Glassmeyer, Sarah. “2011 DLC – Teaching & Training: Reaching Out in Creative Ways” In perpetual beta. 13 October 2011. Web. 20 October 2011. <http://sarahglassmeyer.com/?p=879>

4. “ If you show up as an advocate you don’t get invited again, because they’ve heard your song. If you show up as a player, you get invited again, because people want to know how you can help.” Block, Marylaine. “The Secret of Library Marketing: Make Yourself Indispensable.” American Libraries 32.8 (2001) : 48-50.

6. give them something to look at

7. shock and surprise them

8. show them what you know

10. don’t get pigeonholed

11. what worked for them might not work for you

13. new information available

14. Elizabeth Psyck [email_address]