An introduction to Facebook and Twitter. Includes Facebook groups, oages and causes. Twitter terminology and use.

1. Social Media 101Facebook and Twitter Paul Treadwell Teri Solow

2. What is Social Media? It’s participatory. It’s about connections. It’s mobile, too.

3. Why use social media? Build a community (membership). Keep people updated on latest news (broadcast). Learn what the community thinks of you (rep). Respond to community concerns before they become issues (action).

4. What is Facebook? A Social Networking site. Users connect and share information. 400 million active users. Friends, groups, pages and causes. Allows both user and organizationally created content. Tools for events, etc.

5. Facebook groups Directly connected (“owned”) by a user. More personal than fan pages. Shared interests drive membership.

6. Facebook fan pages For brands, businesses, etc. Updates appear on fans homepages. Content is searchable through Google. If your friend becomes a fan, you’ll see it on your wall.

7. Facebook causes Causes is an Facebook app for non-profits Action based- you want people to do something. Raises awareness of an issue or topic. Can be used to raise funds. Leverages your Facebook community.

8. What is twitter? Microblogging Paul’s simile- If Facebook is like a town square, Twitter is like the town crier. Teri’s simile – Facebook is like a block party, twitter is like a parade. Messages (or tweets) limited to 140 characters.

9. Why use twitter? Post news and quick updates. Direct traffic to your site when new content is added. Ask questions, get answers. Publicize events. Provides another path to your content.

10. Twitter terminology Follow Automatically receive someone's tweets Reply From one person to another, publically viewable Direct Message From one person to another, private. Retweet Repost a tweet – from someone you’re following to your followers # (Hashtag) for identifying topics. Help identify content for searches

11. More twitter Searching, hashtags and real-time trends. Not as confusing as they sound. Twitter tools: Tweetdeck Twhirl Twtpoll twitvite

12. Resources Facebook Beginners guide to facebook– TechSoup 7 Things you should know about facebook (pdf) –Educause Facebook Best Practices for Nonprofit Organizations Twitter 7 Things you should know about twitter (pdf)–Educause Twitter for beginners - 5 steps for better tweeting – Mashable Twhirl Twtpoll twitvite

13. Questions, Discussion and Contact Paul Treadwell pt36@cornell.edu ptreadwell – twitter Teri Solow tms45@cornell.edu tekniklr - twitter