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Indian Jewellry
   Industry
GEMS AND JEWELLERY
Gems and Jewellery is an important emerging sector in the Economy. Ranked
  among the fastest growing sectors, it is also a leading sector for foreign
  exchange generation.

Major Segments
The sector comprises of two major segments
 Gold
• Comprises around 80% of the Indian jewellery market, balance comprising
  fabricated studded jewellery (Diamonds and Gemstones).
• High levels of manufacturing and domestic consumption.
 Diamonds
• World's largest cutting and polishing Industry for diamonds.
• Well supported by the banking sector and government policies.
• Export potential for polished diamonds / finished diamond jewellery.

Sources:-ibef
                                                                               2
GEMS & JEWELLERY INDUSTRY
• One of the fastest growing segments in the Indian economy
  with an annual growth rate of approximately 15 percent.
• The current market size of the Indian Gem & Jewellery
  Industry is US$ 25 Billion.
• Total export of gems & jewellery in the year April-March,2010
  was 29081.11 with a 2.36% growth rate & 16.27% share in the
  total export.
• The domestic market was guessed to be approximately
  USD16.1 billion in financial year 2009.
• Consumes nearly 800 tonnes of gold that accounts for 20
  percent of world gold consumption, of which nearly 600
  tonnes go into making jewellery

 SOURCE- GJEPC
CONTD…
• India's strength lies in the 2 million highly skilled workforces in
  the country in the gem & jewellery sector, out of which 1
  million are exclusively engaged in export production.

• The Gem & Jewellery Industry has started showing positive
  signs of revival and growth.




  SOURCE- GJEPC
DIAMONDS INDUSTRY
• Largest diamond cutting and polishing centre in the world—
  with 60 per cent value share, 82 per cent carat share and 95
  per cent share of the world market in terms of number of
  pieces.
• In the period of 9 months from April to December’09 exports
  of rough diamond declined by 37% to 157.09 lakh carats
  whereas the exports of cut & polished diamonds mounted by
  18% to 407.36 lakh carats
• Nearly 9 out of 10 diamonds sold worldwide are cut and
  polished in India.

• Exported cut and polished diamonds worth US$ 14.18 billion
  in 2007-08.

  SOURCE- GJEPC
Contd…
• Manufactures diamonds of all cuts, shapes
  and     sizes     of   all    varieties     like
  round, princess, baguettes and all fancy cuts.

• Has democratized Diamonds by mastering the
  art of cutting near gem quality diamond.
SWOT
Analysis…
Strengths
• Large integrated diamond & jewellery players and having an
  international presence.
• Strong marketing & distribution network. Strong retail presence in
  India and in U.S.
• Strong brand equity and broad product range like Gitanjali, Tanishq.
• Net Worth of the total size of the gems and jewellery sector (both
  domestic and exports) is about Rs 4,15,000 crore . So we can say that
  it is financially very strong sector.
• Highly skilled, qualified and motivated employee.
Weaknesses
• There may be conflicts of interest between organized & unorganized
   players.
• As the major raw material requirements need to be imported, companies
   normally stock huge quantities of inventory resulting high inventory
   carrying costs.
• Technology is less improved compared to China and Thailand’s company.
 Opportunities
• New markets in Europe & Latin America.
• Growing demand in South Asian & Far East countries.
• Industry moving from a phase of consolidation.
• Expansion possibilities in lifestyle and luxury products in India like
   watches, leather goods, Platinum jewellery because increasing disposable
   income of people.
Threats
• International Competition:-China, Sri Lanka and Thailand's entry in
   small diamond jewellery.
• Increase in the price of Gold & Diamonds.
• Other local competitors. According to the data 97% jewellery sales are by
   family jewelers.
• Threat from producing nation like S.A. & Russia.
OVERVIEW
• Large market for Gems & Jewellery with domestic sales of
  over $10 billion
• 4% of the global Gems and Jewellery market
• Exports of over $15.5 billion; over 18% of world’s exports
• India is the largest consumer of gold jewellery in the world
• Accounts for about 20% of world consumption
• India is the largest diamond cutting and polishing centre in
  the world
• 60% value share, 85% volume share and 92% share of the
  world market by number of pieces
• Third largest consumer of polished diamonds after USA and
  Japan

   SOURCE- GJEPC
                                                                 10
Cont.-
The sector may be further categorized into the following sub-sectors based
   on characteristics, processing techniques, preciousness in terms of price
   range and marketability.
1. Gemstones
 ❑      Diamonds
 ❑      Colored Stones-precious, semi-precious, synthetic

2. Jewellery
 ❑      Plain gold Jewellery
 ❑      Studded Jewellery
 ❑      Silver Jewellery
 ❑      Costume Jewellery

3. Pearls


                                                                               11
Indian retail jewellery overview

Yesterday                          Today

Unbranded                          Branded

Silver & Gold jewellery            Gold & Diamond jewellery

Investment                         Investment + Fashion

Traditional design                 Fashionable & innovative design

Marriage & festival is peak season Wearability and gifts

Jewellery sold on commodity basis Jewellery being sold on a per piece
with labour charges                basis
Conti…
Major Players:

 Vaibhav Gems Ltd.

 Classic Diamond (India) Ltd.

 Shrenuj & Company Ltd.

 Goldiam international Ltd.

 Su-raj Diamonds & Jewellery Ltd.

 Rajesh Exports Pvt. Ltd

 Gitanjali Gems Ltd
GITANJALI GEMS LTD.
                     Business Overview
Established presence
The company is one of India’s largest integrated diamond and jewellery
companies Established in 1986. Sight holder status with DTC through a
promoter group company
Sophisticated and scalable diamond and jewellery manufacturing
facilities
Approximately 1,246 retail outlets in India and 143 outlets in the U.S.
Leading brands
MAJOR
PRODUCTION CENTRES IN INDIA




                              15
Source: official website of Gujarat ,as on 17/12/08.
www.vibrantgujarat.com/detailed-sector-profiles/gems-jewellery.pdf
      & KPMG ANALYSIS
Trends in exports




                    17
EXPORTS
• Total export of gems & jewellery in the year April-March,2010
  was 29081.11 with a 2.36% growth rate & 16.27% share in the
  total export.

• Exports posted a modest growth of 1.45 per cent during 2008-
  09 at US$ 21.1 billion, primarily driven by gold jewellery
  exports, including medallions and ornaments.

• The country exported US$ 20.8 billion of gem and jewellery in
  2007-08.

• The United Arab Emirates (UAE) was the largest importer of
  gems and jewellery from India in 2008-09, with a share of 31
  per cent followed by Hong-Kong(25%) and U.S.A(20%).


   SOURCE- GJEPC
CONTD…

• The sector accounted for 13 per cent of India’s
  total merchandise exports.

• The export industry mainly comprises of
  small-to-large units based in various special
  economic zones (SEZs) supplying primarily
  diamond-studded jewellery
EXPORTS DATA
      ITEMS        2005      2006      2007      2008     2009(APR-OCT)

CUT & POLISHED   53892.02   48905.57 57117.17 58649.45 45365.09
DIAMOND

GOLD JEWELLERY   16498.21   22567.44 11637.12 9406.49     5572.37

COLOURED         975.07     1062.27   1111.05   1197.55   834.80
GEMSTONES

ROUGH DIAMONDS   1865.49    2388.26   2280.32   3474.93   1992.95

                             VALUE IN CRORES


                                                            SOURCE- GPEC
MAJOR EXPORTERS IN INDIA
   TO CHINA          TO U.S.A           TO ITALY

                 • DVL JEWELS       • DWARKA
• ROSY BLUE        PVT. LTD.        • GEMS JEWELS
• TANYA GEMS     • ELEGANT            IN INDIA
• VENUS JEWELS     COLLECTION       • TAKAT GEMS IN
                 • DIATRENDS          INDIA
                   JEWELLERY PVT.   • FINE JEWELLERY
                   LTD.
Major Exporters in India
•   RAGHUNANDAN PRASAD & SONS
•   S. ZAVERI & SONS JEWELLERS
•   JAGDISH & SONS
•   RIBY GEMS AND FASHION JEWELRY
•   BN GHOSH & CO.
•   MARUTI JEWELLERS
•   MILLENIUM STAR
•   SILVER STONE
•   SHRI RADHEY CHAIN
•   DD JEWELLERS

                                    22
IMPORT DATA
ITEMS            2005       2006      2007      2008     2009(APR-OCT)

ROUGH DIAMONDS   40039.14   38401.09 40170.65 40877.24 21898.13


GOLD BAR         7034.52    7905.74   9734.41   10820.32 13062.77

CUT & POLISHED   16010.27   8832.61   17396.61 31209.45 27056.46
DIAMONDS


                             RS. IN CRORES




                                                           SOURCE- GPEC
Major Importers
•   LEVIN HEALTH CARE
•   SUNSHINE CONSULTANCY SERVICES
•   KRISHNAM
•   HI INTERNATIONAL
•   SHREEJI GEMS & SILVERS
•   FAMMORE ENTERPRISES.PVT.LTD
•   SHIBINS
•   SARIT AXPORTS CONSORTIUM
•   SANJAY EXPORTS
•   MONTOSTONE


                                    24
Major Competitors in the global
          market
What’s New………..
News
• KOLKATA, MARCH 17:
• The All-India Gems and Jewellery Trade Federation (GJF) has gone
  on a three-day strike starting Saturday to protest against the Budget
  proposals announced on Friday.
• Close to three lakh jewellers under the trade federation have joined
  the strike, shutting all jewellery establishments during March 17-19.
• The Union Finance Minister, Mr Pranab Mukherjee, has proposed to
  bring unbranded precious jewellery under the excise duty net and
  raise customs duty on gold bars and coins.
• There is also a proposal to increase import duty on gold from two
  per cent to four per cent.
• This apart, the Government has also proposed to levy one per cent
  tax for cash purchase of jewellery worth more than Rs 2 lakh.
Final ppt of marketing research on jwellery industry

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Final ppt of marketing research on jwellery industry

  • 1. Indian Jewellry Industry
  • 2. GEMS AND JEWELLERY Gems and Jewellery is an important emerging sector in the Economy. Ranked among the fastest growing sectors, it is also a leading sector for foreign exchange generation. Major Segments The sector comprises of two major segments  Gold • Comprises around 80% of the Indian jewellery market, balance comprising fabricated studded jewellery (Diamonds and Gemstones). • High levels of manufacturing and domestic consumption.  Diamonds • World's largest cutting and polishing Industry for diamonds. • Well supported by the banking sector and government policies. • Export potential for polished diamonds / finished diamond jewellery. Sources:-ibef 2
  • 3. GEMS & JEWELLERY INDUSTRY • One of the fastest growing segments in the Indian economy with an annual growth rate of approximately 15 percent. • The current market size of the Indian Gem & Jewellery Industry is US$ 25 Billion. • Total export of gems & jewellery in the year April-March,2010 was 29081.11 with a 2.36% growth rate & 16.27% share in the total export. • The domestic market was guessed to be approximately USD16.1 billion in financial year 2009. • Consumes nearly 800 tonnes of gold that accounts for 20 percent of world gold consumption, of which nearly 600 tonnes go into making jewellery SOURCE- GJEPC
  • 4. CONTD… • India's strength lies in the 2 million highly skilled workforces in the country in the gem & jewellery sector, out of which 1 million are exclusively engaged in export production. • The Gem & Jewellery Industry has started showing positive signs of revival and growth. SOURCE- GJEPC
  • 5. DIAMONDS INDUSTRY • Largest diamond cutting and polishing centre in the world— with 60 per cent value share, 82 per cent carat share and 95 per cent share of the world market in terms of number of pieces. • In the period of 9 months from April to December’09 exports of rough diamond declined by 37% to 157.09 lakh carats whereas the exports of cut & polished diamonds mounted by 18% to 407.36 lakh carats • Nearly 9 out of 10 diamonds sold worldwide are cut and polished in India. • Exported cut and polished diamonds worth US$ 14.18 billion in 2007-08. SOURCE- GJEPC
  • 6. Contd… • Manufactures diamonds of all cuts, shapes and sizes of all varieties like round, princess, baguettes and all fancy cuts. • Has democratized Diamonds by mastering the art of cutting near gem quality diamond.
  • 8. Strengths • Large integrated diamond & jewellery players and having an international presence. • Strong marketing & distribution network. Strong retail presence in India and in U.S. • Strong brand equity and broad product range like Gitanjali, Tanishq. • Net Worth of the total size of the gems and jewellery sector (both domestic and exports) is about Rs 4,15,000 crore . So we can say that it is financially very strong sector. • Highly skilled, qualified and motivated employee.
  • 9. Weaknesses • There may be conflicts of interest between organized & unorganized players. • As the major raw material requirements need to be imported, companies normally stock huge quantities of inventory resulting high inventory carrying costs. • Technology is less improved compared to China and Thailand’s company. Opportunities • New markets in Europe & Latin America. • Growing demand in South Asian & Far East countries. • Industry moving from a phase of consolidation. • Expansion possibilities in lifestyle and luxury products in India like watches, leather goods, Platinum jewellery because increasing disposable income of people. Threats • International Competition:-China, Sri Lanka and Thailand's entry in small diamond jewellery. • Increase in the price of Gold & Diamonds. • Other local competitors. According to the data 97% jewellery sales are by family jewelers. • Threat from producing nation like S.A. & Russia.
  • 10. OVERVIEW • Large market for Gems & Jewellery with domestic sales of over $10 billion • 4% of the global Gems and Jewellery market • Exports of over $15.5 billion; over 18% of world’s exports • India is the largest consumer of gold jewellery in the world • Accounts for about 20% of world consumption • India is the largest diamond cutting and polishing centre in the world • 60% value share, 85% volume share and 92% share of the world market by number of pieces • Third largest consumer of polished diamonds after USA and Japan SOURCE- GJEPC 10
  • 11. Cont.- The sector may be further categorized into the following sub-sectors based on characteristics, processing techniques, preciousness in terms of price range and marketability. 1. Gemstones ❑ Diamonds ❑ Colored Stones-precious, semi-precious, synthetic 2. Jewellery ❑ Plain gold Jewellery ❑ Studded Jewellery ❑ Silver Jewellery ❑ Costume Jewellery 3. Pearls 11
  • 12. Indian retail jewellery overview Yesterday Today Unbranded Branded Silver & Gold jewellery Gold & Diamond jewellery Investment Investment + Fashion Traditional design Fashionable & innovative design Marriage & festival is peak season Wearability and gifts Jewellery sold on commodity basis Jewellery being sold on a per piece with labour charges basis
  • 13. Conti… Major Players:  Vaibhav Gems Ltd.  Classic Diamond (India) Ltd.  Shrenuj & Company Ltd.  Goldiam international Ltd.  Su-raj Diamonds & Jewellery Ltd.  Rajesh Exports Pvt. Ltd  Gitanjali Gems Ltd
  • 14. GITANJALI GEMS LTD. Business Overview Established presence The company is one of India’s largest integrated diamond and jewellery companies Established in 1986. Sight holder status with DTC through a promoter group company Sophisticated and scalable diamond and jewellery manufacturing facilities Approximately 1,246 retail outlets in India and 143 outlets in the U.S. Leading brands
  • 16. Source: official website of Gujarat ,as on 17/12/08. www.vibrantgujarat.com/detailed-sector-profiles/gems-jewellery.pdf & KPMG ANALYSIS
  • 18. EXPORTS • Total export of gems & jewellery in the year April-March,2010 was 29081.11 with a 2.36% growth rate & 16.27% share in the total export. • Exports posted a modest growth of 1.45 per cent during 2008- 09 at US$ 21.1 billion, primarily driven by gold jewellery exports, including medallions and ornaments. • The country exported US$ 20.8 billion of gem and jewellery in 2007-08. • The United Arab Emirates (UAE) was the largest importer of gems and jewellery from India in 2008-09, with a share of 31 per cent followed by Hong-Kong(25%) and U.S.A(20%). SOURCE- GJEPC
  • 19. CONTD… • The sector accounted for 13 per cent of India’s total merchandise exports. • The export industry mainly comprises of small-to-large units based in various special economic zones (SEZs) supplying primarily diamond-studded jewellery
  • 20. EXPORTS DATA ITEMS 2005 2006 2007 2008 2009(APR-OCT) CUT & POLISHED 53892.02 48905.57 57117.17 58649.45 45365.09 DIAMOND GOLD JEWELLERY 16498.21 22567.44 11637.12 9406.49 5572.37 COLOURED 975.07 1062.27 1111.05 1197.55 834.80 GEMSTONES ROUGH DIAMONDS 1865.49 2388.26 2280.32 3474.93 1992.95 VALUE IN CRORES SOURCE- GPEC
  • 21. MAJOR EXPORTERS IN INDIA TO CHINA TO U.S.A TO ITALY • DVL JEWELS • DWARKA • ROSY BLUE PVT. LTD. • GEMS JEWELS • TANYA GEMS • ELEGANT IN INDIA • VENUS JEWELS COLLECTION • TAKAT GEMS IN • DIATRENDS INDIA JEWELLERY PVT. • FINE JEWELLERY LTD.
  • 22. Major Exporters in India • RAGHUNANDAN PRASAD & SONS • S. ZAVERI & SONS JEWELLERS • JAGDISH & SONS • RIBY GEMS AND FASHION JEWELRY • BN GHOSH & CO. • MARUTI JEWELLERS • MILLENIUM STAR • SILVER STONE • SHRI RADHEY CHAIN • DD JEWELLERS 22
  • 23. IMPORT DATA ITEMS 2005 2006 2007 2008 2009(APR-OCT) ROUGH DIAMONDS 40039.14 38401.09 40170.65 40877.24 21898.13 GOLD BAR 7034.52 7905.74 9734.41 10820.32 13062.77 CUT & POLISHED 16010.27 8832.61 17396.61 31209.45 27056.46 DIAMONDS RS. IN CRORES SOURCE- GPEC
  • 24. Major Importers • LEVIN HEALTH CARE • SUNSHINE CONSULTANCY SERVICES • KRISHNAM • HI INTERNATIONAL • SHREEJI GEMS & SILVERS • FAMMORE ENTERPRISES.PVT.LTD • SHIBINS • SARIT AXPORTS CONSORTIUM • SANJAY EXPORTS • MONTOSTONE 24
  • 25. Major Competitors in the global market
  • 27. News • KOLKATA, MARCH 17: • The All-India Gems and Jewellery Trade Federation (GJF) has gone on a three-day strike starting Saturday to protest against the Budget proposals announced on Friday. • Close to three lakh jewellers under the trade federation have joined the strike, shutting all jewellery establishments during March 17-19. • The Union Finance Minister, Mr Pranab Mukherjee, has proposed to bring unbranded precious jewellery under the excise duty net and raise customs duty on gold bars and coins. • There is also a proposal to increase import duty on gold from two per cent to four per cent. • This apart, the Government has also proposed to levy one per cent tax for cash purchase of jewellery worth more than Rs 2 lakh.