BCCCA Google Analytics for Improved Lead Generation

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Philippe Taza

Formation Technologie Business

Google Analytics for Improved Lead Generation Presented by Monday, October 31, 2011

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Are you measuring? Source : http://startupquote.com/post/11697249030

Tools we use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Web Analytics? ,[object Object],Source : http :// en.wikipedia.org/wiki/Web_analytics

What is Google Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object],Source : http://www.google.com/analytics/

Lead Generation Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample Website Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measure your Website Conversion Rate ,[object Object]

How to Calculate Goal Values? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What can Google Analytics Measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook www.higher-education-marketing.com

Twitter www.higher-education-marketing.com

Sample KPI Dashboard: Monthly www.higher-education-marketing.com

Configuring Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google Analytics Tracking Code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exclude Internal Traffic with a Filter Aim to have better data. Remove your internal traffic with an exclude filter

Use the URL Builder Source : http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

Are you listening? www.higher-education-marketing.com

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact ,[object Object],[object Object],[object Object],[object Object],[object Object]

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BCCCA Google Analytics for Improved Lead Generation

1. Google Analytics for Improved Lead Generation Presented by Monday, October 31, 2011

3. Are you measuring? Source : http://startupquote.com/post/11697249030

10.

11.

12.

13. $ Index Example

14. Goal Funnels

15. Test with Website Optimizer

16.

17. Newspapers

18. Email Campaigns

19. Course Calendars

20. Google AdWords

21. Facebook www.higher-education-marketing.com

22. Twitter www.higher-education-marketing.com

23. Search Engine Optimization

24. Mobile Marketing

25. Sample KPI Dashboard: Monthly www.higher-education-marketing.com

26.

27.

28. Exclude Internal Traffic with a Filter Aim to have better data. Remove your internal traffic with an exclude filter

29. Setup Goals and Goal Values

30. Use the URL Builder Source : http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

31. Social Media Analytics

32. Facebook Insights

33. YouTube Metrics

34. LinkedIn InMaps

35. Blog: Post Rank Analytics

36. Are you listening? www.higher-education-marketing.com

37. Radian 6: Share of Voice Month

38. Radian 6: Social Media Trend

39. Radian 6 Conversation Cloud

40. Kwantlen: Positive vs. Negative

41.

42.