Higher Education Marketing founder Philippe Taza discusses the increasingly important role that Google Analytics plays in today’s education marketing. The presentation includes an in-depth presentation of what Google Analytics can measure, best practices and tips to configure Google Analytics. It focuses on helping colleges improve their ROI and increase the number of leads generated from their websites and online marketing initiatives, such as social media.

1. Google Analytics for Improved Lead Generation Presented by Monday, October 31, 2011

3. Are you measuring? Source : http://startupquote.com/post/11697249030

13. $ Index Example

14. Goal Funnels

15. Test with Website Optimizer

17. Newspapers

18. Email Campaigns

19. Course Calendars

20. Google AdWords

21. Facebook www.higher-education-marketing.com

22. Twitter www.higher-education-marketing.com

23. Search Engine Optimization

24. Mobile Marketing

25. Sample KPI Dashboard: Monthly www.higher-education-marketing.com

28. Exclude Internal Traffic with a Filter Aim to have better data. Remove your internal traffic with an exclude filter

29. Setup Goals and Goal Values

30. Use the URL Builder Source : http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

31. Social Media Analytics

32. Facebook Insights

33. YouTube Metrics

34. LinkedIn InMaps

35. Blog: Post Rank Analytics

36. Are you listening? www.higher-education-marketing.com

37. Radian 6: Share of Voice Month

38. Radian 6: Social Media Trend

39. Radian 6 Conversation Cloud

40. Kwantlen: Positive vs. Negative