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SEO 101 Get Site #1 Google
1.
SEO 101 Get Your
Site to #1 in Google By Deacon Hayes at WellKeptWallet.com © 2013 Well Kept Wallet, LLC
2.
What is Search
Engine Optimization? © 2013 Well Kept Wallet, LLC
3.
The process of
maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. © 2013 Well Kept Wallet, LLC
4.
Key Elements of
SEO • Research & Analysis • Identify Keywords • On Page Optimization • Site performance (speed) • Off Page Optimization • Link Building © 2013 Well Kept Wallet, LLC
5.
Research & Analysis Use
tools to analyze: • Google Keyword Planner • Market Samurai © 2013 Well Kept Wallet, LLC
6.
Identify keywords to
use • Low competition • High traffic volume • Relevant © 2013 Well Kept Wallet, LLC
7.
Keyword Research Example ©
2013 Well Kept Wallet, LLC
8.
Analyze the Competition “Getting
out of Debt” © 2013 Well Kept Wallet, LLC
9.
On Page-Optimization • URL
Structure • Heading Tags • Content • Images • Meta Data • Social Media © 2013 Well Kept Wallet, LLC
10.
URL Structure • Contains
main keywords • Do not use underscores instead use hyphens © 2013 Well Kept Wallet, LLC
11.
Heading Tags • Contains
main keywords • Only one <H1> tag • 15 - 65 characters © 2013 Well Kept Wallet, LLC
12.
Content • Important data
“above the fold” • Original content - Check using Copyscape.com • Make it sharable • Link to authority websites like: - Wikipedia, Gov. sites, etc. • “Nofollow” links when appropriate © 2013 Well Kept Wallet, LLC
13.
Images • Include ALT
tag • Keyword in description • Keyword in image name © 2013 Well Kept Wallet, LLC
14.
Meta Data • Titles
– 60 characters • Description – 160 characters • Keywords – No more than 10 © 2013 Well Kept Wallet, LLC
15.
Meta Data Example ©
2013 Well Kept Wallet, LLC
16.
Helpful Wordpress Plug-in’s •
All in One Seo • Yoast © 2013 Well Kept Wallet, LLC
17.
Social Media • Link
from/to social media • Have a profile picture • Consider Dlvr.it to automate • Link to Google Authorship © 2013 Well Kept Wallet, LLC
18.
Site Performance (page load
speed) • Delete unnecessary plug-ins • Fix Syntax errors – W3C Validation • Update Deprecated HTML – Woorank.com © 2013 Well Kept Wallet, LLC
19.
Off – Page
Optimization & More © 2013 Well Kept Wallet, LLC
20.
Create a Sitemap •
For Wordpress use “XML Sitemaps” © 2013 Well Kept Wallet, LLC
21.
Authenticate with Search Engines •
Authenticate Bing and Google • For Wordpress use All In One SEO plug-in © 2013 Well Kept Wallet, LLC
22.
Set up Google Analytics •
Track search queries to your site • Track users pages per visit • Visitor Duration on site © 2013 Well Kept Wallet, LLC
23.
Link Building • Write
guest posts for credible blogs • Link love – Link to other bloggers • Submit to credible blog directories: - Technorat.com - Wisebread.com - PTMoney.com © 2013 Well Kept Wallet, LLC
24.
Quality Links • High
Pagerank - Chrome Extension • Domain Authority • Page Authority - Check at Moonsy.com © 2013 Well Kept Wallet, LLC
25.
What to stay
away from with SEO • Avoid using Flash • Keyword stuffing • Broken links -Use Broken Link checker plug-in © 2013 Well Kept Wallet, LLC
26.
Q&A © 2013 Well
Kept Wallet, LLC
27.
Resources Mentioned Wellkeptwallet.com/seo101 © 2013
Well Kept Wallet, LLC
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