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ABOUT ME: JEFF ROSE
• CERTIFIED FINANCIAL PLANNER ™
• CEO of Alliance Wealth Management, LLC
  Good Financial Cents    Soldier of Finance
MORE ABOUT ME: THE FUN STUFF
 Why YOU need to Use Video
 Common Myths Preventing YOU
   From Using Video
 Ninja Tricks to Make YOUR
   Videos Look Professional
 Secrets to Sticky Videos – Get More Views
 BONUS Money Tip: How I Made $1200 in One Day
  Using Video
WHY VIDEO?

 Untapped Market


                        – Owned by Google
     3rd most visited website
     2nd largest search engine
     4 billion views per day
WHY VIDEO?



 Everyone is talking and no one is listening




 No one is talking and everyone is listening
WHAT IS BUILDING YOUR BRAND?

“Building Your Brand is
 the Equivalent of
 Building Relationships”
              -Pat Flynn, Smart Passive Income Podcast #41
LIGHTS – CAMERA – ACTION!
- Video Is Too Expensive

 Cameras and video editing can be super cheap
   Sony Bloggie
   Kodak PlayTouch
   Kodak Zi8
   iPhone
   Webcam
THE $147 SETUP

 Camera - $100
 Tripod - $40
 Mic {Zalman} - $7
 Editing Software – FREE
 High-End Camera Man - FREE
- I Don’t Have Time

 Filming and editing a 3 minute video should take you no
  longer than 45 minutes

 How long does it take
   you to write a 500-750
   word blog post?
- I’m Not A Professional Editor


 You DO NOT have to be a professional


 I spent 30   minutes watching a YouTube tutorial
 on how to use iMovie

 Editing Software
   {Free} iMovie, Windows Movie Maker, YouTube, CamStudio
   {Paid For} Camtasia, Screenflow, Sony Vegas, Adobe Premier
- I’m Uncomfortable in Front
                                of a Camera

 The 1st time is always uncomfortable – DO IT ANYWAY
 Getting in front of the camera freaks me out
 Screenshare to the rescue!
   CamStudio, Camtasia, Screenflow
VIDEO NINJA TIPS


     +
    = VIDEO NINJA
CUSTOMIZE YOUR CHANNEL
VIDEO NINJA TIPS
VIDEO NINJA TIPS
VIDEO NINJA TIPS
VIDEO NINJA TIPS
SECRETS TO STICKY VIDEOS
 Keep Them Short {2-3 Minutes}
 Editing
 Music
 The $5 Bumper
 Over act – Energy Needs to be 10X
 Be Engaging!
   Ask Questions
   Answer Questions
   Make Conversation
THE $5 {FIVERR} BUMPER
QUALITY VS. QUANTITY
 What Will Make Your Concept “Newsworthy”?




 Be Consistent on When You Post {at least once per week}
 Add Value by Creating: Entertainment, Inspiration,
 Information
HOW I MADE $1200 IN ONE DAY…
       AND SHOULD HAVE MADE MORE!
 Why YOU need to Use Video
 Common Myths Preventing YOU
   From Using Video
 Ninja Tricks to Make YOUR
   Videos Look Professional
 Secrets to Sticky Videos – Get More Views
 BONUS Money Tip: How I Made $1200 in One Day
  Using Video
How to Use Video to Build Your Brand - Jeff Rose

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How to Use Video to Build Your Brand - Jeff Rose

  • 1.
  • 2. ABOUT ME: JEFF ROSE • CERTIFIED FINANCIAL PLANNER ™ • CEO of Alliance Wealth Management, LLC  Good Financial Cents  Soldier of Finance
  • 3. MORE ABOUT ME: THE FUN STUFF
  • 4.  Why YOU need to Use Video  Common Myths Preventing YOU From Using Video  Ninja Tricks to Make YOUR Videos Look Professional  Secrets to Sticky Videos – Get More Views  BONUS Money Tip: How I Made $1200 in One Day Using Video
  • 5. WHY VIDEO?  Untapped Market  – Owned by Google  3rd most visited website  2nd largest search engine  4 billion views per day
  • 6. WHY VIDEO? Everyone is talking and no one is listening No one is talking and everyone is listening
  • 7. WHAT IS BUILDING YOUR BRAND? “Building Your Brand is the Equivalent of Building Relationships”  -Pat Flynn, Smart Passive Income Podcast #41
  • 8. LIGHTS – CAMERA – ACTION!
  • 9. - Video Is Too Expensive  Cameras and video editing can be super cheap  Sony Bloggie  Kodak PlayTouch  Kodak Zi8  iPhone  Webcam
  • 10. THE $147 SETUP  Camera - $100  Tripod - $40  Mic {Zalman} - $7  Editing Software – FREE  High-End Camera Man - FREE
  • 11. - I Don’t Have Time  Filming and editing a 3 minute video should take you no longer than 45 minutes  How long does it take you to write a 500-750 word blog post?
  • 12. - I’m Not A Professional Editor  You DO NOT have to be a professional  I spent 30 minutes watching a YouTube tutorial on how to use iMovie  Editing Software  {Free} iMovie, Windows Movie Maker, YouTube, CamStudio  {Paid For} Camtasia, Screenflow, Sony Vegas, Adobe Premier
  • 13. - I’m Uncomfortable in Front of a Camera  The 1st time is always uncomfortable – DO IT ANYWAY  Getting in front of the camera freaks me out  Screenshare to the rescue!  CamStudio, Camtasia, Screenflow
  • 14. VIDEO NINJA TIPS + = VIDEO NINJA
  • 20. SECRETS TO STICKY VIDEOS  Keep Them Short {2-3 Minutes}  Editing  Music  The $5 Bumper  Over act – Energy Needs to be 10X  Be Engaging!  Ask Questions  Answer Questions  Make Conversation
  • 21. THE $5 {FIVERR} BUMPER
  • 22. QUALITY VS. QUANTITY  What Will Make Your Concept “Newsworthy”?  Be Consistent on When You Post {at least once per week}  Add Value by Creating: Entertainment, Inspiration, Information
  • 23. HOW I MADE $1200 IN ONE DAY… AND SHOULD HAVE MADE MORE!
  • 24.  Why YOU need to Use Video  Common Myths Preventing YOU From Using Video  Ninja Tricks to Make YOUR Videos Look Professional  Secrets to Sticky Videos – Get More Views  BONUS Money Tip: How I Made $1200 in One Day Using Video