2. They’re the most important part of your article!
Blog visitors take 8 seconds to decide whether
they are going to stay or leave (LorelleOnWordpress.com)
Fact: On average 4 out of 5 people read a
headline, but only 1 out of 5 will read the rest
(copyblogger.com)
Great posts with bad headlines don’t get read
Well-written headlines greatly increase the odds of getting your post read
3. You never get a second chance to make a first impression!
4. Here are six recent blog headlines. Would you click
on any of these articles?
On Opportunity
Being Rich
Managing or Paying Off Debt
Stories of the Unemployed
We Have to Eat Healthier
Did You Know?
If your headline doesn’t communicate the benefit you’ll deliver to the
readers, most of them won’t bother to give you their time.
5. 1) MSN
New stunning images from Hubble
2) Space.com
Astronomers discover new spiral galaxy
3) Fox News
Hubble space telescope spies a UFO
9. Convey a message
Get out of debt fast, no matter how much you owe!
Are compelling
20 Ways to get richer in 1996 – without even trying!
Painless way to save thousand$ -- with ease!
Are specific
Cut mortgage payments IN HALF!
Cut income taxes IN HALF!
Take charge of your finances … TODAY!
Are intriguing
The secret fortune in your garage!
10. They build your authority as a blogger
They get right to the point
They’re usually quick and easy to read
They encourage dissenting opinions
Large lists dare the reader to verify your claims
They make a specific promise to the reader about
what they are going to learn
11. Like it or not, a headline
is a promise
If people think you can’t
deliver, then they won’t
read your post
Words like “almost” or
“some” increase
credibility
When it comes down to writing good headlines, credibility is king
12. “You are an idiot. You
had to use the lawn
three times in order to
get to 21 reasons.
Also, you say there is
no privacy, lots of
pedestrians and cars,
but then you go on to
say that it is more
vulnerable to
burglary? At least
have legitimate
reasons if you are
going to criticize. I just
wasted 3 minutes of
my life.” – Tim Sanders
13. The easiest way is to write a “How to”
headline
Remember, it’s virtually impossible to
write a bad “How to” headline
“How to” headlines work because
they focus on benefits the reader will
receive if they read the post
Examples:
How to Avoid Being Audited by the IRS
How to get the Most from Your Gym Membership
How I Save $1400 Annually by Eating Leftovers
How to Become a Millionaire in 28 Days!
14. Using “why” at the beginning of your posts (as a
declarative statement) allows the reader to focus
on the benefits of reading your article
Some Examples:
Why You Should Never Cosign a Loan for Anyone
Why Not All Debt Is a Four-Letter Word
Why Lazy People Shouldn’t Automate Their Finances
Why Miracle Whip Doesn’t Belong on a Tuna Sandwich
15. Good:
4 Truths You Must Learn Before You Can Be Rich
Better:
4 Surprising Truths You Must Learn Before You Can Be Rich
Good:
9 Financial Tips for Teens & Twentysomethings
Better:
9 Indispensable Financial Tips for Teens & Twentysomethings
Adjectives are a great way to make your headlines stand out in the crowd.
16. General words and vague phrases make for boring headlines
The more information you can convey in your headline, the
more interest you generate
Personal finance headlines with precise dollar figures perform
very well on my blog (but your mileage may vary)
Instead of “Save Money Eating Leftovers” try:
“How Eating Leftovers Saves Me $1400 Annually”
17.
18. My 5 All-Time Most Popular Black Coffee Columns…
1. Threesomes, Facebook Stock & Other Dubious Ideas
2. Why Sex and Personal Finance Don’t Mix
3. Why I Never Tweet Suze Orman
4. Kim Kardashian, the Federal Gov’t & Other, Um, Big Stuff
5. Shoplifting Tips, Poor Financial Decisions & Schweddy Balls
The moral: Sexy headlines sell – even in the world of personal finance.
19. Formula Headline Example
1. Say it simply and directly The Ultimate Tax Shelter
2. State the big benefit Get Out of Debt Fast
3. Appeal to the “how to” How to Make Money Working from
instinct Home
4. Pose a provocative Do You Make These 7 Common Tax
question Mistakes?
5. Bark a command Become a Famous Blogger in 60 Days!
6. Offer useful information The Best Kept Secrets in America
Source: Copyblogger.com, “9 Proven Headline Formulas That Sell Like Crazy” by Dean Rieck, 19 June 2009
20. Placing keywords in your headlines help search
engines help readers find your article
Long-tail keyword phrases often write themselves:
“How to Get a Free Credit Report”
Avoid minimalist keyword titles ( be specific!)
Instead of “Car Loans” try:
“Car Loans: How to Find the Lowest Rates”
It’s one thing for search engines to find you, but if you don’t write headlines
that grab the readers’ attention, your posts will never get read!
21. The headline is the most important part of your post; so spend at least 15 minutes on each one
Try to keep your titles to 65 characters or less
Pithiness counts; being concise is a virtue when it comes to writing headlines
Don’t be afraid to use a thesaurus
Speak the language of your audience
Don’t shy away from being provocative
Whenever possible, be painfully specific
Don’t be a bore! Use adjectives to your enhance headlines and make them stand out.
Like it or not, sex sells
Writing headlines for search engines gets you discovered, but writing headlines for readers gets
you page views – and hopefully, loyal fans!
Don’t feel pressure to hit a headline home run every time
Why should you care about headlines? Because their the most important part of your article, that’s why! Just because you wrote a great article doesn’t mean people are going to read it.That’s because, on average, blog visitors take just 8 seconds to decide whether they’re going to stick around – and they use headlines to make their decision. Four out of five people will read your headlines, but only 1 of 5 will click and read on. So … If nobody is going to bother reading your article, then why write it? That being said, while great headlines might get your article read, they still can’t guarantee your long-term writing success. That wholly depends on you consistently providing great content.
Your headline is the first – and maybe only – chance you’ll have to make an impression on the reader.If your headline doesn’t cut through the clutter, if it doesn’t stand out, if it doesn’t get the attention of your audience, then all the time and effort you spent writing your article won’t matter.
Talk about bad first impressions …Here are a few headlines I recently came across while perusing some of my favorite personal finance blogs. Some of you sitting here today may remember coming across these titles; the top two are from two of the largest personal finance blogs out there today. For the record, I didn’t click on any of these articles. Why should I? In all six examples, there is absolutely nothing compelling me to do so.
AUDIENCE PARTICIPATION:These were three Internet headlines gracing their respective sites in April 2012. If you could click on only one headline, which one would you choose? Why did you select the one you did? (I know which one I would select – because I did when I came across the headline!)
All three headlines linked to the exact same story based upon a NASA press release touting the latest Hubble telescope photo of the so-called “UFO Galaxy” that accentuated its shape in the form of a classic alien space ship.
When it comes to the real world, the headline editors Cosmopolitan really know how to get their readers’ attention too. In fact, they’ve got headline writing down to a science. There is another publication out there that is well known for its eye-catching headlines. Anybody care to guess?
Perhaps the best headline writers of all were the editors for Weekly World News. Look at these headlines! Even though the stories are, for the most part, pure fiction, the headlines implement key strategies and good headline practices used by advertisers, copywriters, and editors everywhere.
I bet you didn’t know that when they weren’t talking about aliens, bigfoot, and two-headed mommies, Weekly World News occasionally dabbled in personal finance. We could all take a lesson from them too because the editors of the Weekly World News knew what made a great headline better than most people. They had to because they knew they only had a few moments to grab shoppers’ attention while they were standing in line at the supermarket.Great headlines have four key characteristics, and they’re all illustrated here on this single edition of the Weekly World News…
List posts indicate to the reader that you really know what you’re talking about.Most people prefer to read an easy list article, as opposed to a long drawn out complicated piece with huge paragraphsTruculent people enjoy calling you on individual items in your list.There are lots of folks out there who might be thinking: 365 ways to save money? No way! Of course, the only way for them to be sure is to click and see for themselves!Perhaps most importantly, though, they’re an easy way for the reader to verify your promise. He said there were 5 reasons why it is important to start saving for retirement as early as possible – and he did!
Your headline is a guarantee. Whatever you promise in the title must be delivered in the article.So don’t make a promise you can’t keep; if you do, risk losing a reader for life.Of course, keep in mind you can’t make everybody happy. There will always be dissatisfied customers who think you sold them a bill of goods and wasted three minutes of their life.
There is a reason why 50 of my first 78 “100 Word” articles on Len Penzo dot Com start off with “Why” (Using it as a declarative statement, as opposed to a question.)Headlines that say “why” allow readers to quickly focus on the benefits of reading your article. Using “why” in the headline is one of the easiest ways to do that.
Adjectives are the “spice” that puts the life into language – so use them to make them stand out from the competition!Instead of "4 Truths You Must Learn Before You Can Be Rich," I added an adjective: "4 *Surprising* Truths You Must Learn Before You Can Be Rich”The first title is good, but not compelling. The adjective in the second title makes folks much more inclined to see what you are talking about. It dares us to click on the article just to see for ourselves whether or not we agree that the truths really aresurprising.
And here’s a couple more examples, courtesy of our friends at the Weekly World News.Notice they didn’t use “Couple’s Marriage On the Rocks” or “Married Couple Gets Divorced.” Also, they avoided “Moon Is Going to Explode.” They created a sense of urgency by telling us “Moon to Explode in 6 Months!”
Of course, “success” is a relative term.AUDIENCE PARTICIPATION. What is common to most of these articles?
Copyblogger has a terrific set of posts on how to write great headlines called the “Magnetic Headlnes” series. It included this set of proven headline formulas you can always fall back on when you’re having a frustrating bout of headline-writer’s block.
I’m not an SEO expert, so I will only briefly touch on keywords here. Yes, keywords are important, but they are designed to attract the attention of search engines, more than your readers. Rather than chasing keywords, you’ll have more success looking for key phrases. They lend themselves better to headlines because they’re more specific and do a much better job telling the reader what you’re promising to deliver.
I try to keep my titles to 65 characters or less (including spaces) -- and no more than 68. Most sites, including Google, seem to start truncating them at 69 or 70 characters. A few truncate at 60. Sometimes that's not possible though.As a result, be pithy and short wherever possible. Use a thesaurus to find shorter versions of longer words; for example, use “loan” instead of “mortgage” or “cash” instead of “money.” Provocative titles are always good. Although, IMO, they tend to lose their impact on your blog if you overuse them.Putting "sex" in the title will absolutely attract more readers than you would otherwise -- especially when you are just getting started. I have used the word "Sex" at least three or four times over the past few years in my titles and I always see a little bump in readership. I found those posts tend to have stronger staying power too in Google search term results.Titles that have explicit dollar amounts in them also draw more readers. Look at how many posts I have that do that. For example: "How Eating Leftovers Save Me $1400 Annually”Did you notice on your first guest post for me I also slightly modified your suggested headline?Instead of "4 Truths You Must Learn Before You Can Be Rich," I added an adjective: "4 *Surprising* Truths You Must Learn Before You Can Be Rich"The first title is good, but not compelling. The adjective in the second title makes me much more inclined to see what you were talking about. It dares me to click on the article just to see for myself whether or not I agree that the truths really are surprising.