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Adding value to visitors (Paul Goad)

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A presentation given by Paul Goad, Managing Director of Tacoda, at the Publishing Technology Trends event in London, December 2007.

TechnologieDesign
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Adding Value to Visitors December 2007
About TACODA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Source: comScore October 2007
Transparent network of premium publishers
Publisher benefits ,[object Object],[object Object],Audience Access Inventory Provider Audience Provider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why advertisers pay more ,[object Object],[object Object],[object Object]
Attracting big brands
Extending your sales team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exclusive audience profiling ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Off-Site Insight ™ Report On Site Audience Off Site Audience News site on TACODA’s Network This site’s audience was 4.2X more likely to view TV Entertainment than average In March, 88% of this site’s 310,000 users were also seen on TACODA’s network
About TACODA behavioural targeting How we do BT and why advertisers use us
Networked behavioural targeting COLLECT ,[object Object],[object Object]
Networked behavioural targeting COLLECT QUALIFY ,[object Object],[object Object],Auto Intender Retail Warrior Avid Golfer Career Watcher Family Chef Style Maven Gadget Geek Money Minder Movie Goer Traveler Photo Bug Active Gamer Health Seeker Real Est. Intend
Networked behavioural targeting COLLECT QUALIFY DEFINE ,[object Object],[object Object]
Networked behavioural targeting COLLECT QUALIFY DEFINE DELIVER ,[object Object]
Networked behavioural targeting COLLECT QUALIFY DEFINE DELIVER REPORT ,[object Object],[object Object]
TACODA: a summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Adding value to visitors (Paul Goad)

  • 1. Adding Value to Visitors December 2007
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  • 3. Transparent network of premium publishers
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  • 9. The Off-Site Insight ™ Report On Site Audience Off Site Audience News site on TACODA’s Network This site’s audience was 4.2X more likely to view TV Entertainment than average In March, 88% of this site’s 310,000 users were also seen on TACODA’s network
  • 10. About TACODA behavioural targeting How we do BT and why advertisers use us
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