Grateful 7 speech thanking everyone that has helped.pdf
Key issues in the development of publishing
1. Publishing Technology Trends Global Theatre: December 2007 David R. Worlock Chief Research Fellow Analyst Outsell, Inc. [email_address] Key issues in the development of Publishing: the age of information services and solutions
2. Information Industry $380 Billion in 2007 Source: Outsell’s Publishers & Information Providers Database
5. Online Ad Variations Pay-per-click search engine ads Contextual ads Mobile advertising Ad auctions Behavioral ads Cost-per-action, Cost-per-call Advertising widgets Virtual world, video game ads & placement In-text or in-line ads
6. Source: Outsell’s Ad Spending Database Base = 1,010 (Q12, A) 5.8% Total 2007 Forecast U.S. Ad Spending Growth Online Media Taking Share from Print
7. Search Engines in the Lead Online Source: Outsell’s Ad Spending Database Base = 1,010 (Q14, A) 17.9% Total 2007 Online Forecast Spending Growth
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10. Professional Networks Evolving Consumer Social Networks Collegiate Social Networks Sharing Networking Problem Solving Crowdsourcing Professional Social Networks Enterprise Networks