Foursquare for Nonprofits

Foursquare for Nonprofits
C.J. Lucke, Public Remix
January 05, 2011

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Wednesday, January 5, 2011

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• January 12, 2011
1: Innovations in Volunteering
2: YouTube for Nonprofits: 25 Strategies to Attract
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1: Nonprofit Boards & Effective Governance
2: DIY Community Engagement Metrics

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Foursquare for Nonprofits

Use Twitter Hashtag #npweb



Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it.

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Today’s Speakers

C.J. Lucke
Public Remix

Hosting: Sam Frank, Synthesis Partnership
Assisting with chat questions: April Hunt, Nonproﬁt Webinars


Foursquare for NonProﬁts


Agenda
What is Foursquare?
Why Use it?
How Can it be Used?
Fundraising
Membership
Public Awareness
Event Promotion
Volunteer Management
Step-by-Step Guide
Other Location Based Services


Introductions
C.J. Lucke
Worked with local government
and nonproﬁts for 20 years
Teach social media and govt.
admin. for local universities
CEO for Public Remix


What is Foursquare?

Location Based Service
People Share Where They Are
Leave tips and shout-outs
5 Million Foursquare Users
290 Million Mobile Phone Users


Cute Animated Video

http://www.youtube.com/watch?
v=DFXzyJ8mUh4


Smart Phone


Check-Ins
Smart phone check in
Text message check in
Alerting friends to your location
Person who checks in most is
Mayor


Check-Ins
Leaving Tips and Shout Outs
Sharing with Twitter and
Facebook (25% currently do)


To-Do’s

http://nonprofitorgs.wordpress.com/
2010/01/17/five-simple-and-fun-ways-to-
promote-nonprofits-on-foursquare/


Points

5 points for ﬁrst check in
5 points for adding a new venue
1 point for every check in,
increases by 1 for every check in.
2nd stop is worth 2 points


Badges
Badges are rewarded for
things like amount of check
ins, frequency, and to
speciﬁc type of venues.
Starbucks, Comic-con,
Swarm, On a Boat,
Birthday, 4 Square Day
Create your own (10K)


Specials = Event info!
Tiered Rewards
1st Check in Discounts
Multiple Checkin Discounts
Mayors
Time Conditional Specials
**You can use it to promote
events


Why Use It?
Inexpensive
“Be Everywhere”
Users inﬂuence their friends
People use it to discover new places
“Collectors” will compete for badges and
Mayorship
Experience and interaction


How Can It be Used by
Nonprofits?
Fundraising
Membership
Public Awareness
Event Promotion


Fundraising
Layer on top of your existing eﬀorts
Donor pays per check-in
Partnership with restaurant(s), sports teams
Have an event check-in that links to a donation web page

Get more people! Add a contest such as a random lottery
drawing of everyone who checks-in or a prize for the person with
the best "shout-out" when they check-in; advertise a swarm badge


Successful Case Study -
Big Love Little Hearts
• Big Love Little Hearts works to provide life-saving surgery to
children with congenital heart defects in developing countries.

• Used Foursquare for an advocacy, awareness and fundraising
campaign called #100X100 that raised $25,000 in 24 hours and
prompted more than 800 supporters to call their Congressmen

• A donor contributed $1 for every time someone checked-in (or
tweeted) with the hashtag #100X100 on a speciﬁc day

• http://philanthropy.com/blogs/social-philanthropy/guest-post-a-social-media-experiment-raises-big-money-for-small-charity/24431


Membership
Specials to bring in a friend - get prize/
discount
Loyalty program
Click on the proﬁle of each of your members
and see where they shop, dine and spend
their free time. These are the places you
want to look at to hold events or partner
with!
Use your check-in data to create events


Cincinnati Taft Art Museum
“In Cincinnati, the Taft Museum of Art uses
Foursquare as a membership loyalty program,
oﬀering increasing rewards as guests return again
Text

and again. The ﬁfth check-in gets a free dessert, the
10th earns a free membership and the 15th gets a
free poster or museum guidebook. It’s a great, easy
way for the Taft to increase repeat visits.”

Public Awareness

Leave tips at related venues ( see case study)
Cross promote on Twitter, Facebook
Recognize your “Mayor”
Add your own venue to all GPS sites
Create scavenger hunts with info


Johnny Appleseed Model
“Jeep has left tips at some of the country’s top
outdoor spots, including oﬀ-roading locations,
national parks, trails, mountains, lakes, and other
nature / outdoorsy locations that appeal to anyone
with an interest in outdoor adventures.”

A health related nonproﬁt could do the same thing at
hospitals, drug stores, gyms etc.
http://aboutfoursquare.com/jeep/


Event Promotion
Oﬀer badge: I’m on a Boat, Swarm, Holidays
Create special check-ins for events and oﬀer
prizes
Use the Foursquare Widget on your online
promotions to get people to download phone
app [http://www.placewidget.com/]


Successful Case Studies -
Pepsi and Best Buy
“Join Best Buy employees and customers at the
AIDS Walk this Sunday!” (Special message on
Best Buy check-in)

http://www.rositacortez.com/social-
media-101/using-foursquare-to-advance-
your-nonproﬁts-mission/


Volunteer Management
Volunteers check-in at certain locations
during events
Can track their hours as a “tip”
Non-profit creates it’s own profile so
volunteers can “friend” and then follow your
check-ins.
Click on the profile of each of your volunteers
and see where they shop, dine and spend their
free time. These are the places you want to
look at to hold events or partner with!
http://philanthropy.com/blogs/social-philanthropy/guest-post-how-nonprofit-groups-can-benefit-from-foursquare/
22264


Guide
Go to Foursquare.com and Sign up
Search for your organization - verify listing
or add
Apply to manage the venue (claim here)
Look at who has checked in (who’s your
crowd)
Set up specials
Monitor analytics


Guide


Guidelines

Privacy Concerns
Set up to exclude employees from check-ins
Edit your listing to make it correct and
eliminate duplicates
Specials need time to be approved


Other Location Based Services

Google Places
Facebook Places
Yelp
Gowalla


Add Your Location


Questions?

How will you use Foursquare for
your nonproﬁt?


Thank you!

CJ Lucke: Twitter: PublicRemix
Web: Publicremix.com


Upcoming Webinars

Register at NonprofitWebinars.com
Dates Topic

1/12/201 Innovations in Volunteering
1
1/12/201 YouTube for Nonprofits: 25 Strategies to
1 Attract Donors
1/19/201 Nonprofit Boards & Effective Governance
1
1/19/201 DIY Community Engagement Metrics
1

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Chris Dumas, Chris@NonprofitWebinars.com, 707-812-1234



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Chris Dumas
Chris@NonprofitWebinars.com
707-812-1234



Foursquare for Nonprofits

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