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Revenue Scenarios

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Ariel Poler
Ariel Poler
Economy & FinanceTechnology
1 of 6
Facebook App Financials Ariel Poler April 3, 2008
Revenue Scenarios Large Lightweight Small Very Engaging Medium Very Engaging Medium Targeted cpm $ 0.50 $ 1.00 $ 1.00 $ 5.00 daily actives 750,000 25,000 100,000 100,000 pages per visit 3 25 25 10 pageviews 2,250,000 625,000 2,500,000 1,000,000 daily revenue $ 1,125 $ 625 $ 2,500 $ 5,000 annual revenue $ 400,500 $ 222,500 $ 890,000 $ 1,780,000
Increasing Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Costs? ,[object Object],[object Object],[object Object],[object Object]
Planning for the end game ,[object Object],[object Object],[object Object],[object Object]
Financing Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Revenue Scenarios

  • 1. Facebook App Financials Ariel Poler April 3, 2008
  • 2. Revenue Scenarios Large Lightweight Small Very Engaging Medium Very Engaging Medium Targeted cpm $ 0.50 $ 1.00 $ 1.00 $ 5.00 daily actives 750,000 25,000 100,000 100,000 pages per visit 3 25 25 10 pageviews 2,250,000 625,000 2,500,000 1,000,000 daily revenue $ 1,125 $ 625 $ 2,500 $ 5,000 annual revenue $ 400,500 $ 222,500 $ 890,000 $ 1,780,000
  • 3.
  • 4.
  • 5.
  • 6.