2. You can’t follow all the advise
that you get – including mine
There are many ways of building companies
You must find the approach that works for you
Advise should help you gain insights and to experiment
It is the same for competitive athletes…
3. Speed is overrated!
What good is going fast in the wrong direction?
Move fast to discover the right direction
The better you understand where you need to go, the
faster you’ll get there
But, never stand still!
And, of course, once you have a course, use all your
resources to get there without distractions
4. Use Time to Manage Risk
Make one bold bet at a time. Don’t “hedge your bets”.
If your bet doesn’t work, make a new one.
Each bet might be risky, but over time, your chances of
success increase
This applies to start-ups, career decisions, and products
But it is OK to experiment with different things for a
while - until you decide what you want to bet big on.
Just don’t do it for too long…
5. Don’t believe what you Read
Most success “stories” are significantly “edited” after
the fact
It often takes time, e.g. StumbleUpon and Twitter were
no overnight successes
20/20 Hindsight gives great strategic vision. Realistically,
successes are built incrementally.
Don’t obsess over your world domination vision on day one.
Make sure you have a vision for a small success – from
which you will be able to build a larger one. To use a
baseball analogy, start by getting to 1st base.
6. Tips for Pitching
Who you pitch to is the most important thing
Do your homework to identify the best possible people.
Review their blog posts and tweets. Look at their
investment history and professional background
Don’t confuse product pitches (or sales pitches) with
company pitches
Key points often overlooked
Customer acquisition strategy
Unit economics
Take a look at bestofangel.com
It is not about checking boxes. It is about getting the
investor excited
7. "You are too early” and other excuses
Most investors do deals when they get excited. But they don't
like to say “I am not excited", so instead they use an easy
excuses, such as:
- You are too early
- The deal is too small
- I want to see more customers/revenues/technology
Be careful about trying to solve these issues, because once
you do they are likely to find others. Instead, figure out how to
get them excited. And focus on moving your business forward.
Investors like to keep their options open.
8. Help me Help You
Instead of “can you introduce me to a potential
investor” say “I believe so and so would be a great
investor because of x y z. I see you know him. Can you
please reach out to him with the attached email”…
Be Specific with your requests
Try to add value even while you are asking for help
@ariel