Our Capabilities

Capabilities
Our
Capabilities

THE JNI ADVANTAGE

• Wide Range of Promotional Services
– Branded to Non-Branded Merchandise & Premiums
– Implementation of Branding Campaigns & Marketing Events
• A partner to help support your worldwide needs
• Purchasing-Power advantage
• Established in 1953 with billings over $60 Million
• We can reach every part of the world that you touch, because we have
offices in 20 major U.S. cities, London, Hong Kong, and Shanghai

The JNI Advantage

sam minster • samm@nadel.com • 310.400.0726

CLIENT PARTNERSHIPS

Clients


PROTECTING YOUR BRAND

Other companies in our industry will lose control of your brand
or they will try to change it to suit their needs.

Companies like Coke, Adobe, and Nike didn’t give us preferred
status because they like us. They did it because we know and
protect their brands.

Protecting Your
Brand


YOUR JNI TEAM

Sam Minster
VP National Accounts

Debbie Abergel Rona Levinsky
Senior VP Vendor Relations Account Coordinator

Toby Cowan Rick Dworkin
Creative Director VP Client Services

Your Team
Craig Reese Mark Hacker
Senior VP Western Region VP Logistics


DISTRIBUTION

Fulfillment Solutions and Kitting
 Main Los Angeles facility over 100,000 square feet
 Alarmed and Insured
 Integrated infrastructure
 Secure and accurate order processing via Internet, Phone,
Fax and mail
 Advanced inventory and accounting software
 Online real-time access 24/7
 Order status
 Tracking
 Administration
 Fulfillment management teams
 Dedicated kitting work stations
 Programs of all types and sizes
 99.9% accuracy
 Customer-service driven

Fulfillment &
Kitting


CHANNEL PROMOTIONS B2C On-pack Promotion

Kikkoman


CHANNEL PROMOTIONS B2C On-pack Promotion (con’t)

In Chinese culture, a red envelope
symbolizes good luck and is said to
ward off evil spirits....

Kikkoman (con’t)


CHANNEL PROMOTIONS B2C On-pack Promotion (con’t)

Kikkoman (con’t)


eProcurement Online Stores

Merchandise
• Inventoried
• JIT (Just-in-Time) Inventory
Special Order
• Apparel ordering sites

Online Stores


ECO-FRIENDLY SOLUTIONS

JNI is committed to fostering business partnerships that will improve the place we
live in and do business by implementing projects that benefit our community
environmentally, socially, economically and foster a sustainable future.

• Eco-friendly Products
• Employee Involvement
• Partners to get Involved Locally and to Share our Mission
• Innovative Eco Products NEW to Market

Louder than Words
• eOrders, eBilling, eTracking, eSamples
• Recycling Programs
• Education
• Socially compliant and environmentally aware

Eco-Friendly
Solutions


ECO-FRIENDLY SOLUTIONS (con’t)

This site (www.eco.nadel.com) is dedicated to promoting products that benefit our community
environmentally, socially, economically, and to help maintain a sustainable future.

Eco-Friendly
Solutions (con’t)


INTERNATIONAL EVENTS Meeting

Dell’s Meeting in Amsterdam
We provided the complete service, including:
 Graphics to match theme, venue & objectives
 Floor & seating plans
 Signage & badge design
 Production schedule
 Presentation design & assistance

International
Events - Meeting

Eco-Friendly Site


INTERNATIONAL EVENTS Movie Promotion

SEEING IS BELIEVING

International
Events – Matrix
Reloaded

Product launch for Warner Bros. at Vinopolis London,
introducing Matrix Reloaded. Set designed around The Matrix
with entertainment that included mock fights and actual
sequences from the movie.
Eco-Friendly Site


INTERNATIONAL EVENTS Movie Promotion (con’t)

International
Events –
Matrix
Reloaded
(con’t)

Many props where unique to the set, such as a
working phone booth and champagne flutes that
glowed when liquid was poured.

Eco-Friendly Site


SOURCING

JNI Product Sourcing Advantage
• Products sourced from US, Europe, and the Pacific Rim
• More than 3,000 manufacturing partners
• Preferred vendor program with in-person meetings
• Product trend-tracking
• Multiple industry trade show attendance and research
• Internal collaboration and sharing
Overseas Partners
• SAI Socially Accountability International Compliant
(based on standard customs schedule)
• Product testing
• Experienced in US and European markets
• Certified by JNI’s Hong Kong and Shanghai offices
JNI Shop
A one-stop resource for thousands of products for any budget Sourcing

JNItrack™
• World Shipping and Tracking
• Shipments monitored through delivery
• Detailed communication
• Program and Factory production updates provided by account coordinators
• Feet on the ground
• Guaranteed delivery


CREATIVE CAPABILITIES

JNI is your single source for all creative services:
• In-house Art Director, Designers, and Interactive Team
• Branding Concepts
• Marketing Strategies
• Worldwide Sourcing
• Custom Design & Manufacturing
• Campaigns and Programs with Measurable Results
• History of Award-Winning Campaigns

Creative
Services


EXCLUSIVE TOOLS TO GROW YOUR BUSINESS

JNI solutions are based on your needs, not a formula. The
tools we develop are exclusive to JNI and to you.

• Channel Promotions B2B
• Consumer Promotions B2C
• Event Support
• Merchandise Selection
• eProcurement
• Eco-Friendly

Tools To
Grow Your
Business


CHANNEL PROMOTIONS B2B Sales Incentive Program

Client: Cisco
Project: Sales Incentive Program
Audience: 7,000 Resellers
Objective: Half of the 7,000 people were
not participating in previous
programs, so we were tasked
with increasing participation by
20%.
Solution: We created an online/offline
sales incentive program.
Results: We were able to meet Cisco’s
goal within the first 4 weeks of
the program.
By program’s end, we achieved
a 32% response rate.
Note: Cisco’s Ad Agency tried to get
the other 3,500 people to sign
up on a number of occasions but
were unsuccessful.
Cisco



Client: Cisco
Project: An internal sales incentive
program
Audience: 272 National Sales Reps
Objective: To increase renewal sales
Solution: We created an offline/online
sales incentive program where
they would register online to win
valuable prizes and for an all-
expense paid African Safari. The
announcement piece, when
opened, let out a loud lion’s roar,
combining the power of sound
and graphics.
Results: There was an 83% response
rate. Renewal sales greater than
$50K increased by an
astounding 222%. Renewal
sales less than $50K increased
by 68%.

Cisco



Client: Samsung
Project: Sales Incentive Program
Audience: 250 Resellers
Objective: To increase sales on particular
telephony products
Solution: We created a 4-piece mailing that
involved the use of a debit card
program.
Results: 85% response per kit mailed
33% increase in redemptions over
previous control promotion.

Note: Samsung initially asked us to
provide the magic 8-balls. Instead
of just writing up the order, we
asked the reason for them. The
client said they wanted to use
them to motivate their resellers to
sell more product. The client later
commented that they were very
Samsung
happy we were not just order
takers.


CHANNEL PROMOTIONS B2C GWP Promotion

Client: Activision Activision –
Guitar Hero
III
Project: Guitar Hero III Gift with Purchase Promotion

Audience: Gamers

Objective: To increase sales of the video game at Best Buy.

Solution: JNI created 40,500 guitar straps that fit within the client’s budget.

Results: It was one of the biggest GWP Programs in both Activision’s and Best Buy’s histories. Activision said,
“This GWP program was the biggest in Activision/Best Buy history. Sam really came through for us!”



Activision –
Tony Hawk
Project 8

Client: Activision
Project: Tony Hawk Project 8 Gift With Purchase Promotion

Audience: Gamers

Objective: To create a custom piece that would display the skatedeck on a wall.

Solution: 4 companies could not get this job done. JNI not only created a functional piece, but we did it
within the client’s budget. 45,500 units were produced.

Results: Target Stores reported that this was a very successful promotion for them.


Custom Awards

Whether it’s bronzing an actual PlayStation
console, creating a custom-shaped acrylic
award, or anything in between, we can do
the project for you.
Custom
Awards


Custom Awards (con’t)

We Bring Ideas To Life

Custom
Digital layout Awards Actual award
(con’t)


CHANNEL PROMOTIONS B2B Dealer Promotion

Kyocera
Wireless

Client: Kyocera Wireless
Project: New Product Launch Kit Program
Audience: Carrier Executives, Retail Store Manager’s and Sales Reps
Objective: Develop a kit that emulates the brand, is unique, stands above
the competition and makes a lasting impression.
Solution: 40,000 custom-designed kits designed to give recipient the
feeling of discovering something very special and new.
Results: Response to Kyocera’s non-traditional launch kit has been
overwhelming. The kit accomplished all Kyocera’s objectives
and more. Customers are keeping the kits as a catch all and
Kyocera has re-ordered an additional 40,000 kits.


CHANNEL PROMOTIONS B2C Movie Launch

Client: MTV
Project: Jackass 2 Launch
Audience: Colleges/Universities
Objective: To generate interest in the film
among college students
Solution: 100,000 packs designed as a
giant condom-shaped blister
pack containing face markers,
bottle openers and other “off-
color” items
Results: MTV described this as the best
premium in MTV history

MTV –
Jackass 2


CHANNEL PROMOTIONS B2C On-Pack Promotion

Client: Alberto Culver
Project: TRESemme Download Program
Audience: Beauty Consumers
Objective: Gain valuable marketing data on
end consumer
Solution: Created an on-pack promotion that
drove the consumer to a micro site
to capture profile and contact info.
Results: 22% response rate and over 250,000
names and data collected

Alberto
Culver



Client: Sephora
Project: Getaway Kit with Purchase Promotion
Audience: Online Membership
Objective: Generate sales using gift with purchase
Solution: Delivered 75,000 checkpoint-friendly bags
Results: Increase in online sales

Sephora



Vitamin Water wanted to cross-promote their brand with
a pop singer who appealed directly to their target
audience, so they utilized a free digital download
offering an exclusive video and remixed song from Kelly
Clarkson’s new album.

A focus was placed on creating an interactive site to
promote the product and the artist. The free digital
downloads were offered with purchase of Vitamin Water
at Wal-Mart stores.

Vitamin
Water


CHANNEL PROMOTIONS B2C Social Media Marketing

Client: Staples

Project: Back to School Promotion

Audience: Target 13-18 year olds during summer

Objective: Increase sales during back to school promotion
period

Solution: “Geared4School” sweepstakes in-store signage
and targeted national ads prompted entry via
mobile or online July 16 to Sept. 17.

Daily & weekly prizes of hottest back to school
products.

Grand prize of $10K shopping spree in Los Angeles
with Ashley Tisdale, one of America’s hottest
young celebrities, and star of the Disney
Channel’s High School Musical and The Suite Life
of Zach & Cody.

Results: 50% entered via text
Average of 800 text entries DAILY Staples

Almost 60,000 entries!


MERCHANDISE SELECTION Custom Product Development

Client: Dooney & Bourke

Program: Product Development

Audience: Tweens to adult
women

Objective: Develop a price-point
driven tote for Dooney
& Bourke to sell in
their stores, online and
in their catalog.

Solution: JNI Created a whole
line of clear PVC &
leather tote bags in
different shapes and
sizes

Results: The collection has
become one of Dooney
& Bourke's best selling
collections of all time.

Dooney &
Bourke


MERCHANDISE SELECTION Custom Product Development

Client: Paramount/Dreamworks

Project: Madagascar II Movie Launch

Audience: Motion picture press

Objective: Create a movie-themed gift
to be sent to the press

Solution: We suggested and created a
“jack in the box” using a
vinyl King Julian in a shipping
crate style box using art from
the film poster. A custom
sound-chip plays “I Like to
Move it” when opened.

Results: 8,000 units shipped 3 weeks
before film opening.

Paramount/D
reamworks



Client: Electronic Arts
Project: NASCAR Collector’s Edition Gift
Audience: Gamers
Objective: Client wanted to create added value
to the Special Edition version of
their NASCAR title through Wal-Mart.
Solution: A collectible metal piece that was
packed under the shrink-wrap.
Results: The program was a huge success.
The client initially ordered 118,000
units, and they needed another
75,000 a week later to cover the
high demand.

Electronic
Arts -
NASCAR


CHANNEL PROMOTIONS B2C Event Support

Event Staff Guerrilla Services Field Support
Brand Ambassadors Street Marketing Outdoor Postering Program Management
Field Market Managers Campus Activation Guerrilla Projections Custom Reporting
In-Store Demonstrators Mobile Media Chalk Stenciling Event Photo Gallery
Street Teams Hand-to-Hand Sampling Flyer Distribution Location Scouting
Costumed Characters Publicity Stunts Pull-Tab Posters Program Portal
Bilingual Talent Wearable Media Hotel Key Cards Program Scheduling
Photographers Video Projection Branded Cups & Sleeves Fulfillment
Samplers Flash Mobs Mock Protests Data Collection

Warner Bros.
Records –
Green Day


CHANNEL PROMOTIONS B2C Event Support (con’t)

Challenge
Warner Brothers’ Records needed to increase excitement and build awareness of
Green Day’s latest album, 21st Century Breakdown, prior to release.

Winning Strategy
Street teams stenciled large, biodegradable stencils and distributed 3,000
posters around NYC.

Guerrilla projectionists played Green Day footage on open building walls in
busy areas of the city, while speakers streamed clips from the new album.

Testimonials
“… Warner Brother Records is happy, Green Day is happy, and JNI is my hero.
Thank you for an amazing job well-done!”
Mikael Mossberg, Warner Brother Records

Highlights
 3,000 posters distributed
 250 stencils sprayed
 20ftx30ft Guerrilla Projections

Warner Bros.
Records –
Green Day
(con’t)



Client: Warner Bros. Records

Project: Taking Back Sunday’s New Again Release

Audience: Their Fan Club & All Loyal Band Listeners.

Objective: The client wanted to offer a special limited
edition pack. They also wanted the pack to
promote sales of the new CD, create PR virally
via the internet, and give the fans a “true fan
package” of the band.

Solution: We created the Taking Back Sunday Car Kit,
which contained a 1956 DeSoto model car, a 2
GB DeSoto key-shaped USB drive, dice air
freshener, mini dice, and band member
driver’s licenses.

The band featured the kit on all their social
media pages at the time – Facebook, MySpace
and in e-mail blasts to their fans about the Warner Bros.
Records –
album release and tour announcements. Taking Back
Sunday

Results: 5,000 kits were ordered and were sold out in
the first month.



Client: Warner Bros. Records

Project: Danger Days – The True Lives of the
Fabulous Killjoys Gift with Purchase
Promotion

Audience: My Chemical Romance fans

Objective: To increase record sales

Solution: Upon pre-ordering the album, the
consumer received a box kit that had 1
of 4 different 12” collectible ray guns
made out of poly resin (each gun had a
different color scheme representing
each band member’s gun with a clear
acrylic stand and placard for display, a
matching mask, an exclusive EP, 1 “bad
luck beads” wooden bracelet, and a 48-
page photo booklet entitled, “Art Is The
Weapon”.

Results: The promotion led to record pre-orders.

Warner Bros.
Records – My
Chemical
Romance


THE ADVANTAGES ADD UP!

Final Slide


Our Capabilities

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