This is second assignment from venture lab course, Stanford University. done by Smita Prakaitip

1. ASSIGNMENT 2
OBSERVATION LAB
By Smita Prakaitip
www.facebook.com/smita.puk

2. ASSIGNMENT 2
1. McDonald’s

3. ASSIGNMENT 2
Before entering the store
The
Electroni
c
slide doo
r
was clos
ing
An International And The Sm
ell Of French
t iv e -
ttrac
fried Came T
gA Well- Known Logo hrough The
A Bi ascot
Closing Doo
r
M
Opinion:
The store exposes it’s international marketing standard which make
customers feel good and want to get into every time they pass by.

4. ASSIGNMENT 2
Environment •High Ceiling
•3 Zoning (play/ ea
t/
Café)
•10 Merchandise
s
•Warm and Bright
ly
Yes!!!! There Has Its Area (Dimension)
!!!
Distinctive Smell! is Comfortable
Thai Top-Hit Pop
Song by McRadio
Have
4 CCTVs
In the store
0.25
!!!!!!
Hour I Want
3 Vivid Colors Securities Stay In The
Scheme Are Used Store Cause It
Is Too Noisy!!!

5. ASSIGNMENT 2
Personnel & Customers yee :
l Emplo
Genera
niform
• Brown U cdonald’s Logo Image.
• Ha t with M w ith Store
e Match
• Doe sn’t quit le (7:3).
them are fema
• Most of r:
Manage m
n Unifor
•S lide Brow !!!
• No Hat
art!!!!
• He is Sm
ickly,
te, qu t?
ustra n
I’m fr o you wa
d
wh a t
Custom
ers
• Most Of The Customers Are Children,
age between 7- 10 years old, With Their
Family.
• Around 5 Families in the store.

6. ASSIGNMENT 2
Other Observation
Tempting Adve
rtisement
For promoting
Thai new menu
.
in it!!! nd
I’ m lov ee Chilli a
d Fr !!
it ed an Ketchup!
Unlim erican
Am
Special Service
Birthday Party for Kids!!!

7. ASSIGNMENT 2
2.NITTAYA-KAI-YANG
(Local Thai Food Restaurant)

8. ASSIGNMENT 2
Before entering the store
The Use
small door Transparent
was Wall
closing
I can see
with
te logo iting
While there is a big What other eat.
Cu
dwr area inside.
Own er Han
Opinion:
All of these tell me only that they sell local Thai food
(papaya pok pok and Thai roasting chicken.)

9. ASSIGNMENT 2
Environment •High Curve Ceilin
g
(cause much of no
ise
reflection)
•More than 10 wa
iters
and waitresses
•Warm and Bright
ly
Yes!!!! There Has
!!! Their layout is very high
Distinctive Smell!
utilize.
Don’t play music, But
there are 4 speakers.
Doesn’t have
Any
Securities
In
1
The Hour I Want Stay
Restaurant In The Store
Cause
3 Soft Colors The food is
Scheme Are Used Securities
delicious enough.

10. ASSIGNMENT 2
Personnel & Customers slack)
nd black
Trainee
: e shirt a
(whit
•Schoo l uniform
ith Logo
•Apron w yee :
l Emplo rm
Genera e unifo .
• Lig ht Orang re Image
atch with Sto )
• Super M m are male (7:3
the
• Most of r:
Manage
l Shirt
• Colorfu
ith Logo
•Apron w
t op
non-s so
zing
Ama . We are
ce
servi tic.
e
energ
Custom
ers
• Group of 4-7 Person.
• Average Age around 20 -30.
• The Restaurant can contain about 20 groups.

11. ASSIGNMENT 2
Other Observation
rs
5 Ventilato
isement
Attra ctive Advert
n and No.
For S erving Spoo
Table
Menu Sorted by
Food Categories
Hund
Usele red of
ss L i
ghts

12. ASSIGNMENT 2
3.BLACK CANYON
(Thai International restaurant and café)

13. ASSIGNMENT 2
Before entering the store
The Use
small door Transparent
was Wall
closing
Classic Country
The inside area is small Design
y Logo
Countr too
Opinion:
All of these make me perceive how premium of their products are.

14. ASSIGNMENT 2
Environment •High Ceiling
•6 waiters and
waitresses
•Super Cold!!!!!
• Dim
en’t
No!!!! There Hav
e
got any Distinctiv Their layout is very high
Smell!!!! utilize.
English pop song
With no noisy sound.
4 CCTVs
1-5
Hour I Want Stay
In The Store.
3 Soft Pastel Colors Great place to do
Scheme Are Used Securities your work.

15. ASSIGNMENT 2
Personnel & Customers
niform. ck
nly 1 type of u irt with black sla Image.
•O
rown T- Sh grade t he Store
• Black B ing enough to up
ok (5:1)
• Good lo are male
them
• Most of
king
Goo d-Loo
rs
waite
Custom
ers
• Group of 2-5 Person.
• Average Age around 25-35.
• The Restaurant can contain about 10 groups.

16. ASSIGNMENT 2
Other Observation
Have
A
Small
Amplifier ditions !!!!
2L a rge aircon
That’s why I
don’t smell any
Distinctive
Country
Design
But
Decorate
d by
Venice
Menu Sorted by
Food Categories
picture
And Fish Steak in the most
expensive menu
Fortunate
ly, they
offee both use p
Funny C astel
ign color them
Cup Des e.

17. ASSIGNMENT 2
4. AMEZON CAFÉ
(Thai café)

18. ASSIGNMENT 2
Before entering the store
The
small door
was
closing
With Transparent
Logo
The inside area is small
Wall and Green design
Bird as too
Opinion:
The shop concept is focused on nature.

19. ASSIGNMENT 2
Environment
•Very High Ceilin
g
•2 waiters and
• Brightly and war
m
en’t
No!!!! There Hav
e
got any Distinctiv Their layout is very high
Smell!!!! utilize.
English pop song
No CCTVs
1-5
Hour I Want Stay
In The Store.
Great place to do
3 forest Colors your work.
Scheme Are Used Securities

20. ASSIGNMENT 2
Personnel & Customers
niform.
• Only 1 type of u Green Collar.
hirt with .
lack T-S e image
•B
t ch with stor
• Just ma shop
en in the
• only 2 m
dly
U nfrien
rs
waite
Custom
ers
• Group of 2-5 Person.
• Average Age around 25-35.
• The Café can contain about 10 groups.

21. ASSIGNMENT 2
Other Observation
Don’t
Have
Menu use of
Suitable ions
In form of aircond
it
book
Zone
Outdoor
I Can’t fin
d anything
out of con
cept.

22. ASSIGNMENT 2
5. KRUA TON SHAI
(Thai restaurant)

23. ASSIGNMENT 2
Before entering the store
Don’t
Have
An y
Door
The inside area is Outdoor Style with
al Lo go contained about 10 canvas (to decrease the
AP lain Loc tables heat from the sun)
Opinion:
The restaurant expose its local.
Actually, I’m a little anxious about the restaurant cleanness.

24. ASSIGNMENT 2
Environment Yes,
• 6 waiters and
There have waitresses
Many • Dim
Distinctive • Very hot
Smell
Garlic/Basil/etc. Their layout is very high
utilize.
English pop song
No CCTVs
0.5
Hour I Want Stay
In The Store.
At least, the food
Can’t Identify the is dilicious.
color scheme No Securities

25. ASSIGNMENT 2
Personnel & Customers
e card.
ave a uniform. w their employe
• Do not h hey have to sho
r, t
• Howeve e image
.
• Match with stor le (5:1)
them are fema
• Most of
ctive
nd A
K ind a
Custom
ers
• Group of 5-20 Person.
• Average Age around 25-45.
• The restaurant can contain about 10 groups.

26. ASSIGNMENT 2
Other Observation
Concrete Floor
oor S afety
Every P
Street Paint For
Recommended Menu
2 fans per
table

27. ASSIGNMENT 2
Thank you for Watching