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                              Culture
            Sex roles
                                                     Gender
Interests               Personal Experience
                                                             Politics
 RELIGION                        Behavior patterns
• The religious views box made its debut in 2006

• Political views follows suit.

• MySpace eg

• Since then, Facebook's beliefs box has generated a staggering
  number of entries. So exactly how many users put down "beer"
  as their religion? How many "Catholic"?
• Company spokeswoman Meredith Chin declined to answer
  such questions, citing user privacy.



• But she gave hints and not surprisingly, the most popular faith
  professed is "Christian". The category is so dominant that for
  this list, Facebook's statisticians insisted on combining such
  other designations as "Protestant," "Catholic" and "Mormon"
  under the label. As a result, the second most popular entry on
  the list is "Islam," followed by "Atheist."



• Jedi makes a grand entrance at No.10
• An excerpt from a recent New York Times Magazine article
  (Jacobs, 2007) simultaneously illustrates the central role that social networking Web sites have
   come to play in young people‟s self-presentation, and the inappropriateness that this age group attaches to an
                      Focusing on peer interactions among college
   overly religious self-disclosure.

  students, the article quotes a Harvard undergraduate who
  describes, what she portrays to be, a typical peer encounter:
• You might run into someone at a party, and then you Facebook
  them: what are their interests? Are they crazy-religious, is their
  favorite quote from the Bible? Everyone takes great pains over
  presenting themselves. It‟s like an embodiment of your
  personality” (p. 48).
• The Barna Group, a Christian ministry research and consulting
  firm (Kinnaman & Lyons, 2007).
• Given the importance of social networking Web sites to
  contemporary youth culture, and given the potentially complex
  relationship between religion‟s significance in the lives of
  young people and the accuracy of their self-disclosures about
  religion, this study aimed to address the following two research
  questions:
• 1) How accurately do religious young people express their
  religious identities in their Facebook profiles? and 2) To what
  extent does social desirability shape these young people‟s
  religious self-disclosures in these profiles?
• The panel of respondents was assembled using snowball
  sampling

• drawn from the membership of a campus organization affiliated
  with a conservative evangelical Christian denomination.

• Sunday services, campus ministry organizations.

• Used fb, once every other week to three to four times per day.
• I don‟t think I liked the choices that were up there, I think they
  had just … let‟s see … Religious Views … oh, it‟s a blank box
  … ok, I don‟t know to be honest … I guess, just „cause, like, I
  don‟t consider myself like Baptist or like Church of Christ or
  Catholic or anything specific, I kind of … I don‟t know … like,
  Christian would be just the basic overall thing … so I don‟t
  know why I haven‟t put that on there. I don‟t think that I‟ve
  ever really noticed the religious box.
• Jack, the 23-year-old political science major, said, “I wouldn‟t
  deny religion but I‟m not the sort of person to wear like a sign
  … I just don‟t feel the need to broadcast that sort of thing …
  I‟m not typically the type of person to be like, „Hi I‟m Jack,
  I‟m a Christian.
• Crystal said that she did not write anything in this field because
  she did not want her profile visitors to generate negative
  impressions of her based on this cue. She said that, for the
  same reason that she did not overtly identify herself as a
  Christian, she also changed the Political Views field on her
  profile from “Conservative” to “Moderate”:
• The resolve demonstrated by this study‟s respondents to self-
  disclose in a socially desirable manner reflects Goffman‟s
  (1959) classic observation that the presentation of self is a
  carefully controlled performance of one‟s character before an
  audience.

• The Internet allows its users to be less accurate in their self-
  disclosures, and influenced by social desirability to a greater
  degree, than many other communication venues.
• In one survey, young people said they perceived “a lot” or
  “some” of born-again Christians to be anti-homosexual (91%),
  judgmental (87%), hypocritical (85%), old-fashioned (78%),
  too involved in politics (75%), out of touch with reality (72%),
  insensitive to others (70%), boring (64%), not accepting of
  other faiths (64%), and confusing (61%).
So what does yours say? Are/were you willing




to go public with your religious views?
• Not religious: Abisek,agni,prajeeth,
  joylsna,agnostic,rhitwick,shino,sharhad,sandesh,vivek.

• Religious:avinii,bala
  murugan,fiyaz,Jason,juby,monisha,sabith,shafeek,sithara,Vishn
  u c,

• Neither:ahsan,amuda,ashwathi,boni,deepa,dileep,harsha,reality,
  john, sunnie,hasan,Naveen,nideesh,priyanka,ramin,
  sangeeta,mr.haneef,sumanth,teju,thulsi,varisha,Vishnu
• Three characteristics of young people‟s religious systems
  suggest that religion will not figure prominently in their
  Facebook profiles.

• First, lack of conversations about religion. Smith (2005, p. 124)

• Second, inability to express personal religious beliefs(p. 131).

• And disapproval of excessive religious identification
• CHRISTIAN
• ChristianNetwork , Hisholyspace.com, Holypal.com, Imagine Yourself,
  Mypraize
• UltimateTube, Xianz
• INTERFAITH
• Beliefnet‟s Community is the social networking area of the largest interfaith
  website.
• PeaceNext is the social networking site of the Council for a Parliament of
  the World‟s Religions.
• ISLAMIC
• Muslimsocial.com, Muxlim, Naseeb
• JEWISH
• Shmooze is a general Jewish social networking site with an emphasis on
  relationships.
• NEO-PAGAN
• PaganSpace.net is a social networking site for followers of Earth-based
  religions, such as Wicca, Asatru, druidism and goddess-based faiths.
Most Engaging Pages on fb
                     Name                Fans               Interactions
1. Jesus Daily              5,034,761           2,127,067
2. The Bible                6,926,620           1,119,413
3. Justin Bieber            26,404,878          1,075,159
4. Lady Gaga                33,214,214          893,979
5. Manchester United        12,868,950          834,305
6. Real Madrid C.F.         12,774,646          822,342
7. Mario Teguh              3,939,097           775,420
8. FC Barcelona             13,912,175          771,775
9. Necip Fazil Kisakurek    920,057             529,674
10. Vin Diesel              22,758,954          464,003
11. The Twilight Saga       20,452,376          442,105
12. Avril Lavigne           18,372,875          422,470
13. We are Khaled Said      1,198,347           419,336
14. Jesus Christ            2,400,855           416,320
15. ILoveAllaah.com         5,432,763           373,575
16. Dios Es Bueno!          3,358,951           360,664
17. Lil Wayne               23,616,701          360,228
18. LA Lakers               7,941,899           333,084
19. NBA                     8,435,891           332,770
20. Müzik Keyfi             1,364,733           332,641
But You Can't Poke the Pope.
• A high-speed version of the way religion has moved into each
  new medium, from the days of print onwards, and tried to
  leverage it to drive ethical, social and political agendas.
• "We recognize that a church that does not communicate ceases
  to be a church.“
• Iran and Indonesian imams
• So has fb gotten religion????

• But today these moves leave room for amusement: The
  Vatican's Facebook app seems gently kitsch, and Indonesia's
  suggestion seems naïve.

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Religious disclosure on FB

  • 2. Relationships Memory Occupational role Culture Sex roles Gender Interests Personal Experience Politics RELIGION Behavior patterns
  • 3.
  • 4. • The religious views box made its debut in 2006 • Political views follows suit. • MySpace eg • Since then, Facebook's beliefs box has generated a staggering number of entries. So exactly how many users put down "beer" as their religion? How many "Catholic"?
  • 5. • Company spokeswoman Meredith Chin declined to answer such questions, citing user privacy. • But she gave hints and not surprisingly, the most popular faith professed is "Christian". The category is so dominant that for this list, Facebook's statisticians insisted on combining such other designations as "Protestant," "Catholic" and "Mormon" under the label. As a result, the second most popular entry on the list is "Islam," followed by "Atheist." • Jedi makes a grand entrance at No.10
  • 6. • An excerpt from a recent New York Times Magazine article (Jacobs, 2007) simultaneously illustrates the central role that social networking Web sites have come to play in young people‟s self-presentation, and the inappropriateness that this age group attaches to an Focusing on peer interactions among college overly religious self-disclosure. students, the article quotes a Harvard undergraduate who describes, what she portrays to be, a typical peer encounter: • You might run into someone at a party, and then you Facebook them: what are their interests? Are they crazy-religious, is their favorite quote from the Bible? Everyone takes great pains over presenting themselves. It‟s like an embodiment of your personality” (p. 48). • The Barna Group, a Christian ministry research and consulting firm (Kinnaman & Lyons, 2007).
  • 7. • Given the importance of social networking Web sites to contemporary youth culture, and given the potentially complex relationship between religion‟s significance in the lives of young people and the accuracy of their self-disclosures about religion, this study aimed to address the following two research questions: • 1) How accurately do religious young people express their religious identities in their Facebook profiles? and 2) To what extent does social desirability shape these young people‟s religious self-disclosures in these profiles?
  • 8. • The panel of respondents was assembled using snowball sampling • drawn from the membership of a campus organization affiliated with a conservative evangelical Christian denomination. • Sunday services, campus ministry organizations. • Used fb, once every other week to three to four times per day.
  • 9. • I don‟t think I liked the choices that were up there, I think they had just … let‟s see … Religious Views … oh, it‟s a blank box … ok, I don‟t know to be honest … I guess, just „cause, like, I don‟t consider myself like Baptist or like Church of Christ or Catholic or anything specific, I kind of … I don‟t know … like, Christian would be just the basic overall thing … so I don‟t know why I haven‟t put that on there. I don‟t think that I‟ve ever really noticed the religious box. • Jack, the 23-year-old political science major, said, “I wouldn‟t deny religion but I‟m not the sort of person to wear like a sign … I just don‟t feel the need to broadcast that sort of thing … I‟m not typically the type of person to be like, „Hi I‟m Jack, I‟m a Christian.
  • 10. • Crystal said that she did not write anything in this field because she did not want her profile visitors to generate negative impressions of her based on this cue. She said that, for the same reason that she did not overtly identify herself as a Christian, she also changed the Political Views field on her profile from “Conservative” to “Moderate”:
  • 11. • The resolve demonstrated by this study‟s respondents to self- disclose in a socially desirable manner reflects Goffman‟s (1959) classic observation that the presentation of self is a carefully controlled performance of one‟s character before an audience. • The Internet allows its users to be less accurate in their self- disclosures, and influenced by social desirability to a greater degree, than many other communication venues.
  • 12. • In one survey, young people said they perceived “a lot” or “some” of born-again Christians to be anti-homosexual (91%), judgmental (87%), hypocritical (85%), old-fashioned (78%), too involved in politics (75%), out of touch with reality (72%), insensitive to others (70%), boring (64%), not accepting of other faiths (64%), and confusing (61%).
  • 13. So what does yours say? Are/were you willing to go public with your religious views?
  • 14. • Not religious: Abisek,agni,prajeeth, joylsna,agnostic,rhitwick,shino,sharhad,sandesh,vivek. • Religious:avinii,bala murugan,fiyaz,Jason,juby,monisha,sabith,shafeek,sithara,Vishn u c, • Neither:ahsan,amuda,ashwathi,boni,deepa,dileep,harsha,reality, john, sunnie,hasan,Naveen,nideesh,priyanka,ramin, sangeeta,mr.haneef,sumanth,teju,thulsi,varisha,Vishnu
  • 15. • Three characteristics of young people‟s religious systems suggest that religion will not figure prominently in their Facebook profiles. • First, lack of conversations about religion. Smith (2005, p. 124) • Second, inability to express personal religious beliefs(p. 131). • And disapproval of excessive religious identification
  • 16. • CHRISTIAN • ChristianNetwork , Hisholyspace.com, Holypal.com, Imagine Yourself, Mypraize • UltimateTube, Xianz • INTERFAITH • Beliefnet‟s Community is the social networking area of the largest interfaith website. • PeaceNext is the social networking site of the Council for a Parliament of the World‟s Religions. • ISLAMIC • Muslimsocial.com, Muxlim, Naseeb • JEWISH • Shmooze is a general Jewish social networking site with an emphasis on relationships. • NEO-PAGAN • PaganSpace.net is a social networking site for followers of Earth-based religions, such as Wicca, Asatru, druidism and goddess-based faiths.
  • 17. Most Engaging Pages on fb Name Fans Interactions 1. Jesus Daily 5,034,761 2,127,067 2. The Bible 6,926,620 1,119,413 3. Justin Bieber 26,404,878 1,075,159 4. Lady Gaga 33,214,214 893,979 5. Manchester United 12,868,950 834,305 6. Real Madrid C.F. 12,774,646 822,342 7. Mario Teguh 3,939,097 775,420 8. FC Barcelona 13,912,175 771,775 9. Necip Fazil Kisakurek 920,057 529,674 10. Vin Diesel 22,758,954 464,003 11. The Twilight Saga 20,452,376 442,105 12. Avril Lavigne 18,372,875 422,470 13. We are Khaled Said 1,198,347 419,336 14. Jesus Christ 2,400,855 416,320 15. ILoveAllaah.com 5,432,763 373,575 16. Dios Es Bueno! 3,358,951 360,664 17. Lil Wayne 23,616,701 360,228 18. LA Lakers 7,941,899 333,084 19. NBA 8,435,891 332,770 20. Müzik Keyfi 1,364,733 332,641
  • 18. But You Can't Poke the Pope. • A high-speed version of the way religion has moved into each new medium, from the days of print onwards, and tried to leverage it to drive ethical, social and political agendas. • "We recognize that a church that does not communicate ceases to be a church.“ • Iran and Indonesian imams
  • 19. • So has fb gotten religion???? • But today these moves leave room for amusement: The Vatican's Facebook app seems gently kitsch, and Indonesia's suggestion seems naïve.