Indian Social Media: MTV vs Channel V
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Indian social media study of google search trends for 2 majors of Indian entertainment Industry: MTV and Channel V. A comparison MTV vs Channel V. Watch how Roadies change the MTV fan following manifolds. amazing information for a case study
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Indian Social Media: MTV vs Channel V
- 1. VS Which channel is more hit Online? Courtesy: www.yindia.co.in Blog: www.socialyindia.wordpress.com Facebook: www.facebook.com/yindia4ever
- 3. MTV and Channel V are fighting it strong to connect with youth since many years now
- 4. Our research shows that on online search trends MTV is far ahead of Channel V
- 5. In last 3 years the gap between the search trends for the 2 brands have increased manifold and MTV has completely out written channel V
- 6. MTV average search in last 7 years is 7.5 times of Channel V and for last 1 year is 5 times
- 7. MTV reality shows are the major searches and completely out shadow channel V shows
- 8. In year 2007 and 2008 the successful introduction of sequence of reality shows Roadies, splitsvilla and stunt mania are the major reason for increased search
- 9. In last 1 year ever since roadies 8 started the online search trend for MTV shows a steep upward trend5 : 1
- 11. Mtvtrends last 1 year MTV is definitely the number 1 music channel for online audience The most impressive finding is that people from Orrisa, MP and Punjab are the highest searcher and not the ones from Delhi and Mumbai Roadies is definitely the most successful venture for MTV Following are the mtv activities that gained maximum online interest: ROADIES MTV splitsvilla MTV stunt mania The search for new concept “girls night out” is among the rising online searches about mtv
- 13. Channel V Trends last 1 year Channel V is not as popular among online search compare to Mtv A striking fact is that the online search zones for channel V are limited to only 5 states with Delhi, MP and Maharashtra as leading searchers Now the question for channel V is why they have these limited online search regions? Following is the list of channel V initiatives that gained high online rating Roomies TLC Dare to Date Love net Roomies definitely was channel V’s different initiative and as far as online search points it was successful in creating buzz among the viewers TLC the channel V reality show has also created considerable buzz among the online searchers
- 14. The Battle contd….. Courtesy: www.yindia.co.in Blog: www.socialyindia.wordpress.com Facebook: www.facebook.com/yindia4ever