some social media ideas for zee tv. Hope they use it some day. If not then hope some other tv channel use these ideas

1. Social Media Ideas

2. IDEA 1

3. Idea: #AskMyStar
PREMISE
It’s a Dream for a fan to meet or talk to favorite Film or TV Star. The best way for 2 way communication
between a star and fan can be via social media
OBJECTIVE
Fans to become Brand Loyalists through an emotional connect with the celebrity Character
Concept
 Every week we will name one celebrity TV character who
will answer fans questions
 Fans can ask questions on Facebook or twitter using
#AskMyStar
 3 most interesting questions will be picked and shared
with the celebrity
 A VIDEO REPLY will be created with the celebrity
addressing fans and their question
 Zee social media platform will bring Fans and their
favorite celebrity stars closer
 This ongoing campaign will make fans to attach more
emotionally with their stars and follow them more
loyally
 These videos will act as virals and motivate others also to
ask questions and engage with Zee TV celebrity
characters
 This campaign will increase : ENGAGEMENT,
VIRALITY, LOYALTY

4. IDEA 2

5. Zee Mera Dialogue
PREMISE
Fans identify their own surrounding in these TV characters. Saas, Bahu, Beti, Bhai, Father etc. Via social
media we can make their connection with these Characters even stronger by providing them their Dialogues
OBJECTIVE
High Engagement , Connection with TV Characters and Increase in viewership
Concept
 Every week/Month we will give users a scene
from next week/ month script
 Fans will have to add their own entertaining
and interesting dialogues to that scenario
 The most interesting and appropriate dialogue
will be used in the real show
 This will increase engagement and page
participation level
 Participants will watch the episode to check
whose dialogue finally got used as winner will
not be declared before the episode
 This campaign will target: UGC and
Increase Viewership

6. IDEA 3

7. ZeeTv Weekly: Social Reader
PREMISE
Loyalist is a small population who regularly follows a TV program. They have
ample time to watch TV. This majorly includes housewives, retired population
Loyalist
and children
Switcher are people who regularly watches TV, have ample time to spend on
Switchers
watching it but are not loyal to any channel or program therefore keep
switching.
Irregular viewers Irregular viewers forms the biggest chunk of the viewers. They have time
constraint and are not loyal to any channel or brand because of lack of
background story and connection with the characters. This category majorly
involves the working population and they spend a lot of time online
Loyalist forms a very small part of overall viewers and therefore For a brand its very important to convert
the switchers and irregular viewers into loyalist. The disconnect happens when viewers miss certain
episodes , then they loose track and interest. This results in being irregular or switching.
OBJECTIVE
To retain viewership and increase loyalists viewers. Increase brand engagement and virality.

8. ZeeTv Weekly: Social Reader
Concept
 A digital magazine of all popular serials and programs of
Zee TV, covering the snap shot of the story in last 1 week
 This social reader can be subscribed by adding to Facebook
timeline
 The viewers who missed the last weeks episodes and
actions can stay updated through this reader just in few
minutes
 This will retain their interest in program. Example: its who
got eliminated in last week DID and what all happened.
 This social reader will be highly viral and everytime a user
reads a story a notification will go in ticker.. Xyz is reading
about “ How abhishek got eliminated after a power pack
performance in DID? “ and also gets published in timeline
 This social publishing via open graph will make it viral and
brand will reach out to higher number of audience
 It will help to reach out to the first timer audiences as well
and increase viewership
 The Digital Magazine can drive people from textual
experience to a video experience on YouTube and from
their to the TV viewership
 Promote upcoming shows and events as ads on the
magazine
 Utilize ad space for Revenue

9. IDEA 4

10. Zee TV : YouTube webisodes
PREMISE
TV watching trend is going down in the fast paced work culture and being replaced by online or web video
trend. TRPs are going down resulting in lower revenue. Its time to earn revenue through online viewership
OBJECTIVE
Increase in alternate Revenue, overall viewership and managing copyright content
Concept
 Content is the strength of Zee TV
 One of the largest video content
 Create a branded YouTube Channel with a
partnered model
 Launch webisodes of all programs
 Remove and report all duplicate content
from Youtube through proper listening and
by reporting copyrights
 Make your channel as the only content
provider of ZeeTV
 Place advertisement on your content and
earn revenue ( CPM)
 Example: UTV earns more $10000-$15000
p/mnth through their YouTube channels
 Cross Promote webisodes via Facebook,
Pinterest, social reader

11. IDEA 5

12. Content Campaign: Zee Flash Back
PREMISE
There was a time when apart from Doordarshan there was only Zee TV and few more channels. Viewers were
hooked to Zee TV totally. There are so many memories that each one of them have attached with that phase.
Its time to remind viewers the long standing relationship we share by giving them a flash back journey and
taking them to the time of Zee Horror Show, Hum Panch, Tara, antakshari etc
OBJECTIVE
Increase in Engagement and Revenue
Concept
 More content lead engagement campaign
 Share images and trivias related to the Zee TV
in 90s
 Create a small campaign of THEN and NOW
comparing their favorite character in 90s with
current favorites example: Kajal Dada vs
Hitler Didi
 Ask people to share their memories of all
these hits of 90s
 Mini Campaign where fans are asked to share
images, videos, paper cuttings and anything
related to 90s with us and may be they get a
chance to meet their favorite 90s star
 Create a special YouTube channel for these
90s hit serials and earn revenue through
partnered ad program or rent ing these
episode on YouTube movies

13. IDEA 6

14. #ZeeLive
PREMISE
Fans are very much interested in knowing behind the scenes stories of their Stars. If we can provide the live
dopes of behind the scenes activities from there favorite shows and favorite stars it will drive a lot of interest
and followership from fans. Making our engagement more real time and exclusive through live behind the
scene coverage . Twitter is more real time and realistic
OBJECTIVE
Increase in Followership and Engagement
Concept
 Once a week/ fortnight a behind the
scene live tweet from the shoot venue of
popular show
 #ZeeLive will become a popular
hashtag (destination) for all fans
interested in more real time behind the
scene coverage
 #ZeeLive will work like popular zoom
tv shows or news channel shows that
gives fans an insight from the shooting
venue and gain high TRPs
 Every time we pre announce about
#ZeeLive it will create a buzz among
the follower for exclusive images,
videos and insights from their favorite
stars and shows
 Fans will await for #ZeeLive