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Parle Swotanalysis forchocolate inour country STRENGTH 1 Verycheapprice easilyavailable atsmall grocery stores 2 FASTmovingproduct’ 3 Fat free goodfordiabetic patients 4 highproteincontents’ 5 customised chocolates ondemand WEAKNESS 1 Qualityissue becauseof low price 2 complaintregardingbrokenpiece inbiggerpacks 3 lackingreplacementpolicy 4 lagginginresearchandtechnology 5 brandname not recognisedglobally Opportunities 1 AsEthiopiaissecond largestpopulatedcountry in Africacontinentprofitscanbe maximum 2 Technologyisboomingitsgettingmore easierto tap the marketand advertise 3 betterscope forotherproductslike snacks 4 Bigtime to getgloballyrecognised 5 Targetlowerincome groups Threats 1 increasingcompetition fromglobal,market 2 Corruption at bureaucratslevel 3 price war fromlocal manufactures 4 slowingeconomy 5 tax and legal aspect

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Parle

  • 1. Parle Swotanalysis forchocolate inour country STRENGTH 1 Verycheapprice easilyavailable atsmall grocery stores 2 FASTmovingproduct’ 3 Fat free goodfordiabetic patients 4 highproteincontents’ 5 customised chocolates ondemand WEAKNESS 1 Qualityissue becauseof low price 2 complaintregardingbrokenpiece inbiggerpacks 3 lackingreplacementpolicy 4 lagginginresearchandtechnology 5 brandname not recognisedglobally Opportunities 1 AsEthiopiaissecond largestpopulatedcountry in Africacontinentprofitscanbe maximum 2 Technologyisboomingitsgettingmore easierto tap the marketand advertise 3 betterscope forotherproductslike snacks 4 Bigtime to getgloballyrecognised 5 Targetlowerincome groups Threats 1 increasingcompetition fromglobal,market 2 Corruption at bureaucratslevel 3 price war fromlocal manufactures 4 slowingeconomy 5 tax and legal aspect