NKBA Presentation on Hiring & Retaining Great Workers

1. Hiring & Retaining the Best People Laurie Ruettimann

2. Who Am I?

3. What We’re Talking About

4. Hiring

5. Best Hiring Practices Make sure the job is worth doing. Recruit (names, candidates, sources) from your customers. Use technology and social media where it makes sense. Don’t be so quick to accept employee referrals. Ask for references but don’t rely on them. Hire 60-80% fit. Employees are capitalists, too. They won’t be there forever. Be prepared.

6. Social Media Stats Twitter has 175m registered users. There are 95m tweets written each day. LinkedIn has over 100m professionals who use the platform worldwide. There were nearly 2bn people searches on Linkedin during 2010. Facebook is estimated to have 640m users worldwide. 50% are active—so this means at least 320m users log into Facebook every 24 hours. Flickr hosts more than 5bn images. There are more than 2bn video views on YouTube every 24 hours.

7. Social Media in Hiring Job Boards Craigslist Local Paper Facebook LinkedIn Twitter YouTube Flickr

8. Best Retention & Engagement Practices Make sure the job is worth doing. Re-recruit. Treat employees like customers. Use technology and social media where it makes sense. Communicate. Communicate. Communicate. Assume good intent. Move quickly to get rid of the dead weight. Train. Teach. Give hope.

10. Contact Information Laurie@StarrTincup.com http://thecynicalgirl.com @lruettimann 919.800.8533