It's a fact that businesses and B2B sites that blog get more web traffic and have higher conversion rates. This infographic provides some stats and facts that will help you understand the importance of business blogging. Sources: HubSpot, WordPress.org, Impact Branding & Design, Kivi Leroux Miller, Brandon Gaille, Mymarketingdept.com

1. Why Your Business Needs a Blog
Participate in your community.
Create great content and it
will be shared.
Blogging allows you to start
conversations on timely
topics.
Be#er
SEO
Regular
blogging
creates
more
indexed
pages.
Larger
digital
footprint
for
Google.
Business Reasons To Blog
True Fact:
Keywords in blogs drive
web traffic via search.
Blogging makes you think…about newsworthy topics and your industry.
Blogs are cost effective marketing vehicles.
Blogging creates new, dynamic content that the search engines love.
B2C companies that blog
generate 88% more leads
per month than those
that do not.
Frequency
is
important
-­‐
Blog
early
and
o:en
Frequency of Blog Posts
Blogging
Best
Prac:ces
Use
correct
headings
and
subheadings.
Companies that blog get
55% more website traffic.
57% of companies that
blog have acquired a
customer from their blog.
78% of companies that
blog DAILY have acquired
a customer from their
blog.
When blogging, the content you
really want your readers to have
is broccoli.
The content your readers want
to read about is cheese.
A good content strategy gives
your readers a healthy portion
of
Broccoli with Cheese!
Share Me!
128 Million people are
expected to read blogs in 2013.
Your
blog
should
be
your
most
important
inbound
marke?ng
component.
Thought
Leadership
Contribu:ng
to
a
blog
marks
you
as
trustworthy.
Showcase
your
exper:se.
Mul:ple
Times
a
Day
DailyWeeklyMonthlyLess
Than
Monthly
%
of
Bloggers
who
acquired
a
Customer
through
their
blog
92%
78%
66%
56%
43%
Source: HubSpot 2012
Convert
Leads
More
real
estate
for
Calls
To
Ac:on
(CTAs).
True Fact:
Amplifying your blog via
social media will
increase your web
traffic.
Solve
a
problem.
Include
a
Call
To
Ac:on
in
every
post.
Source:
Kivi
Leroux
Miller,
NonProfit
Marke:ng
Guide
©
Phil
Vickman
-­‐
Sources:
HubSpot,
WordPress,
Impact
Branding
&
Design,
NonProfit
Marke:ng
Guide,
My
Marke:ng
Dept,
brandongaille.com
Top
Business
Blogging
PlaWorms
by
market
share
Word
Press
Blogger
Tumblr
Typepad
Moveable
Type
5.
4.
3.
2.
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