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Vi de o f or Soc i a l M di a
                        e
  Regi onal Foundat i on Cent er
 Fr ee Li br ar y of Phi l adel phi a
         Oct ober 2, 2012

     Pr esent ed by: M chael
                       i
          Schwei shei mer
     M chael @pwpvi deo. com
      i
            @pwpvi deo
              Copyr i ght 2012
I nt e r a c t i ve
     Pr e s e nt a t i on

Pl e a s e As k Que s t i ons

Not Soc i a l M di a 101
               e
W n i s Vi de o Soc i a l ?
     he

•   Shor t Run Ti mes

•   Fr equent Rel eases

•   Si ngul ar Messages

•   Shar ed by t he Audi ence
Evol ut i on of Onl i ne
                Vi de o
• I nexpensi ve Vi deo Equi pment
Evol ut i on of Onl i ne
               Vi de o
• Br oadband I nt er net
Evol ut i on of Onl i ne
               Vi de o
• Sm t phones and M
      ar           obi l e
  I nt er net
Evol ut i on of Onl i ne
               Vi de o
• Soci al Medi a
Soc i a l Vi de o i s St i l l
                 Vi de o
•    Tel l i ng a St or y Al l ows You t o
    Connect W t h Peopl e on a Per sonal
                i
    and Em i onal Level
            ot

•    Good f or Vi sual and Audi t or y
    Lear ner s

•     St i l l a Gr eat Suppl ement t o
    Ot her Cont ent

•    Par t of a M ket i ng
                 ar            and Soci al
Onl i ne Vi de o Toda y
• Thi s August Each Vi ewer W ched
                             at
 22. 25 hour s
Onl i ne Vi de o Tomor r ow
Be gi nni ng Que s t i ons

• W hat ar e You Tr yi ng t o
  Com uni cat e?
     m

• W  hat Pr obl em ar e You Tr yi ng
  t o Sol ve?

• W i s Your Audi ence?
   ho

•   What Message do You Want t o
Cont e nt i s Ki ng

•     Inf orm i onal :
              at
    W ks W l t o Pr om e Event s,
     or      el          ot
    Pr ogr ams, or Or gani zat i ons i n
    Gener al

•    St oryt el l i ng:
    W ks W l f or Fundr ai si ng,
     or     el
    Advocacy, and Br and Awar eness
I nf or ma t i ona l Vi de os
•     Capt ur e Behi nd- t he- Scenes
    Gl i mpses of Your Or gani zat i on and
    St af f

•     Use Text and St at i st i cs i n a
    Cr eat i ve W t o Engage and
                 ay
    Educat e - I nf ogr aphi cs

•    Cr eat e How- To Vi deos Rel at ed t o
    Your Cause

•    Docum  ent a Pr ogr am or Event f or
    Fut ur e Pr om i on
                  ot
St or y Dr i ve n Vi de os
• I ncr eases Audi ence Engagement

• Br i ng Cl i ent Needs, Successes and
  Gr at i t ude t o Donor s W t h Vi deo
                             i

• Accor di ng t o Deci si on Resear ch,
  St udi es have Shown That Donor s
  Respond M e t o Vi deos About One
             or
  Per son i n Par t i cul ar I nst ead of
  Two or M eor
St or y Dr i ve n Vi de os
•    Fund/ Fr i end Rai si ng
    A St or y of an I ndi vi dual W Has
                                    ho
    Been Di r ect l y I mpact ed by a
    Pr ogr am

•    Br and Awar eness
    A St or y About a Vol unt eer ' s
    Exper i ence

•     Com uni t y Advocacy
         m
    A St or y About a Ci t i zen t o
    I nspi r e Act i on
Di s t r i but i on
• YouTube
  – YouTube Channel
  – YouTube f or Nonpr of i t s
  – I ns i ght
  – Pr om ed Vi deos
           ot
  – Annot at i ons / Capt i ons
  – Tags
Di s t r i but i on

• Fac ebook: Li nk t o Your YouTube
  Vi deo

• Twi t t er : Li nk t o Your YouTube
  Vi deo

• Vi meo: Gr eat f or Embeddi ng
To DI Y, or not t o DI Y?
• Do You Have t he St af f ?

• Ski l l and I nt er est

• Ti me

• Com ni ng For ces
     bi
To DI Y, or not t o DI Y?

•      Begi nner – No Tr ai ni ng

    – Vi deo Bl ogs
    – Vi deo Di ar i es
    – Vi a Webcam or Fl i p Cam
To DI Y, or not t o DI Y?

   •        I nt er medi at e
                - Som Tr ai ni ng Recom ended
                     e                 m
or Hi r e a Pr o


       – Test i moni al s
       – Event Cover age
       – Speaker s
To DI Y, or not t o DI Y?

• Advanced- Hi r e Pr o

  – For mal I nt er vi ews
  – Fundr ai si ng Vi deos
  – PSAs
Cont a c t
  I nf or ma t i on
M chael Schwei shei m
  i                     er
M chael @pwpvi deo. com
  i
    www. pwpvi deo. com
      215. 848. 0594
f acebook. com pwpvi deo
               /
       @pwpvi deo

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Video for Social Media

  • 1. Vi de o f or Soc i a l M di a e Regi onal Foundat i on Cent er Fr ee Li br ar y of Phi l adel phi a Oct ober 2, 2012 Pr esent ed by: M chael i Schwei shei mer M chael @pwpvi deo. com i @pwpvi deo Copyr i ght 2012
  • 2. I nt e r a c t i ve Pr e s e nt a t i on Pl e a s e As k Que s t i ons Not Soc i a l M di a 101 e
  • 3. W n i s Vi de o Soc i a l ? he • Shor t Run Ti mes • Fr equent Rel eases • Si ngul ar Messages • Shar ed by t he Audi ence
  • 4. Evol ut i on of Onl i ne Vi de o • I nexpensi ve Vi deo Equi pment
  • 5. Evol ut i on of Onl i ne Vi de o • Br oadband I nt er net
  • 6. Evol ut i on of Onl i ne Vi de o • Sm t phones and M ar obi l e I nt er net
  • 7. Evol ut i on of Onl i ne Vi de o • Soci al Medi a
  • 8. Soc i a l Vi de o i s St i l l Vi de o • Tel l i ng a St or y Al l ows You t o Connect W t h Peopl e on a Per sonal i and Em i onal Level ot • Good f or Vi sual and Audi t or y Lear ner s • St i l l a Gr eat Suppl ement t o Ot her Cont ent • Par t of a M ket i ng ar and Soci al
  • 9. Onl i ne Vi de o Toda y • Thi s August Each Vi ewer W ched at 22. 25 hour s
  • 10. Onl i ne Vi de o Tomor r ow
  • 11. Be gi nni ng Que s t i ons • W hat ar e You Tr yi ng t o Com uni cat e? m • W hat Pr obl em ar e You Tr yi ng t o Sol ve? • W i s Your Audi ence? ho • What Message do You Want t o
  • 12. Cont e nt i s Ki ng • Inf orm i onal : at W ks W l t o Pr om e Event s, or el ot Pr ogr ams, or Or gani zat i ons i n Gener al • St oryt el l i ng: W ks W l f or Fundr ai si ng, or el Advocacy, and Br and Awar eness
  • 13. I nf or ma t i ona l Vi de os • Capt ur e Behi nd- t he- Scenes Gl i mpses of Your Or gani zat i on and St af f • Use Text and St at i st i cs i n a Cr eat i ve W t o Engage and ay Educat e - I nf ogr aphi cs • Cr eat e How- To Vi deos Rel at ed t o Your Cause • Docum ent a Pr ogr am or Event f or Fut ur e Pr om i on ot
  • 14. St or y Dr i ve n Vi de os • I ncr eases Audi ence Engagement • Br i ng Cl i ent Needs, Successes and Gr at i t ude t o Donor s W t h Vi deo i • Accor di ng t o Deci si on Resear ch, St udi es have Shown That Donor s Respond M e t o Vi deos About One or Per son i n Par t i cul ar I nst ead of Two or M eor
  • 15. St or y Dr i ve n Vi de os • Fund/ Fr i end Rai si ng A St or y of an I ndi vi dual W Has ho Been Di r ect l y I mpact ed by a Pr ogr am • Br and Awar eness A St or y About a Vol unt eer ' s Exper i ence • Com uni t y Advocacy m A St or y About a Ci t i zen t o I nspi r e Act i on
  • 16. Di s t r i but i on • YouTube – YouTube Channel – YouTube f or Nonpr of i t s – I ns i ght – Pr om ed Vi deos ot – Annot at i ons / Capt i ons – Tags
  • 17. Di s t r i but i on • Fac ebook: Li nk t o Your YouTube Vi deo • Twi t t er : Li nk t o Your YouTube Vi deo • Vi meo: Gr eat f or Embeddi ng
  • 18. To DI Y, or not t o DI Y? • Do You Have t he St af f ? • Ski l l and I nt er est • Ti me • Com ni ng For ces bi
  • 19. To DI Y, or not t o DI Y? • Begi nner – No Tr ai ni ng – Vi deo Bl ogs – Vi deo Di ar i es – Vi a Webcam or Fl i p Cam
  • 20. To DI Y, or not t o DI Y? • I nt er medi at e - Som Tr ai ni ng Recom ended e m or Hi r e a Pr o – Test i moni al s – Event Cover age – Speaker s
  • 21. To DI Y, or not t o DI Y? • Advanced- Hi r e Pr o – For mal I nt er vi ews – Fundr ai si ng Vi deos – PSAs
  • 22. Cont a c t I nf or ma t i on M chael Schwei shei m i er M chael @pwpvi deo. com i www. pwpvi deo. com 215. 848. 0594 f acebook. com pwpvi deo / @pwpvi deo

Notes de l'éditeur

  1. Show PICPA – I Learned it from Watching You http://www.youtube.com/watch?v=5hH30PQYnXc&list=PLA5EAFE2E3936CE70&index=1&feature=plpp_video Then show DIY – Orphan Support Africa - http://www.youtube.com/watch?v=CXIDr_ssEqY&list=PLA5EAFE2E3936CE70&index=2&feature=plpp_video
  2. How did we get here? Gear got cheaper.
  3. How did we get here? 2. Web got faster.
  4. How did we get here? 3. Web got mobile.
  5. How did we get here? 4. Web got social.
  6. Value of an emotional connection Different Types of learners. Social Video doesn’t exist in a vacuum. Works in conjunction. Works best when part of a larger marketing and social media strategy or plan.
  7. It’s not just U.S. internet users watching. It’s the world. Almost a full day’s worth of video in 1 month? Ask audience who has watched an online video on their television from their couch. That’s a game changer.
  8. It’s not just U.S. internet users watching. It’s the world. Almost a full day’s worth of video in 1 month? Ask audience who has watched an online video on their television from their couch. That’s a game changer.
  9. Beginning questions for planning a video. What are we trying to communicate? What challenges does your organization face? Who is the audience? Do you already have a visual style in mind? What are some of the more visual aspects of what you do? Who might make good interview subjects or what visual events do you have upcoming? What can we do to make this video different and more interesting than other videos you have had made in the past and other videos you have seen? What methods of distribution might we be using, where might this video be shown and how? What is the budgetary range we have to work in so that we may determine what kind of limitations we have? Is there a specific deadline that needs to be met for completion of the video or a ballpark of when it will be needed, or do we have a bit of flexibility? If there is flexibility, what would be a reasonable goal for completion for your schedule?
  10. Behind the Scenes is Mutter Museum - https://www.youtube.com/watch?v=9Yn6exPCTTA&list=PL77F94712CADD2AD7&index=7&feature=plpp_video Can explore follow up as well. Infographic on playlist. Video Revolution 2.0 http://www.youtube.com/watch?v=0LTPTt1wT3Y&list=PLA5EAFE2E3936CE70&index=4&feature=plpp_video Our infographic video next. Video for Social Media - http://www.youtube.com/watch?v=xGbvIKaV7aU&list=PLA5EAFE2E3936CE70&index=5&feature=plpp_video PWP How to shoot a video testimonial. http://www.youtube.com/watch?v=ZTfWt1zdejQ&list=PLA5EAFE2E3936CE70&index=6&feature=plpp_video Do a YouTube search for “How to (watch autofill) volunteer. Why isn’t their video in that search? Can also search for “How to give blood” and ask why the Red Cross isn’t the first listed. NCC “It’s Education Nation week at the National Constitution Center - https://www.youtube.com/watch?v=GFLsZgyRYqE&feature=bf_prev&list=PLA0DEE4B7A411EC9B
  11. Show StoryCorps “She was the One” http://www.youtube.com/watch?v=QgGQAr5hmRI&list=PLA5EAFE2E3936CE70&index=8&feature=plpp_video
  12. Community Advocacy example – ACLU Viviette - http://www.youtube.com/watch?v=Z6oetIv0tec&list=PLA5EAFE2E3936CE70&index=10&feature=plpp_video
  13. http://www.youtube.com/nonprofits
  14. http://www.youtube.com/watch?v=oZ0LMrqpFeE&list=PLA5EAFE2E3936CE70&index=10&feature=plpp_video