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Collaboration
John Smith, VP of Collaboration
Aligning ONE Cisco to Architectures



                                                                                  Sales
                                                                                 Services
                                                                                 Partners
                                                                                   CDO
                                                                                  CMO
                                                                                  IBSG
                                                                                Operations
                                                                               Cisco Capital
                                                                                 Finance
                                                                                  Legal
                                                                                   HR


       © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                   2
Aligning ONE Cisco to Architectures

   Market Segment                                 Architectural Plays                 Cross-Functional Alignment


  Service Provider                                            IG NGN                           Sales
                                                                                             Services
                                                       Collaboration                         Partners
     Enterprise                                                                                CDO
                                                        Data Center                            CMO
    Commercial                                                                                 IBSG
                                                  Borderless Network                       Operations
                                                                                          Cisco Capital
   Small Business                                   Small Business                            Finance
                                                                                               Legal
     Consumer                                                 Consumer                          HR


           © 20011 Cisco Systems, Inc. All rights reserved.      Cisco Confidential                                3
The Collaboration Market is
Moving Now



Presentation_ID   © 2009 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   4
―All of the books in the world
   contain no more information
 than is broadcast as video in a
  single large American city in a
            single year.‖




Carl Sagan




Presentation_ID   © 2009 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   5
Collaboration Momentum
Growth of the Internet & Video
In 2009 . . .




                                                                                          Video is about



                                                                                         33%
                                                                                    of consumer internet traffic




Source: Cisco VNI, 2008-2013
                © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                              6
Collaboration Momentum
Growth of the Internet & Video
In 2013 . . .




                                                                                        Video is expected to be


                                                                                        > 91%
                                                                                    of consumer internet traffic




Source: Cisco VNI, 2008-2013
                © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                              7
Collaboration Momentum

And . . .




                                                                                        The Internet will be


                                                                                        400%
                                                                                        larger!

Source: Cisco VNI, 2008-2013
                © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                          8
Collaboration Momentum
Drivers of Business Video

                                                                                               Less travel

                                                                                            Green imperative

                                                                                                 G ―Yers‖

           The Inflection
                                                                                        Mobile, dispersed workforce
           Point for Video
                                                                                             Growth of video

                                                                                        User driven IT and Web 2.0

                                                                                              Globalization


Source: Cisco VNI, 2008-2013
                © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                                 9
Collaboration Momentum
 Usage of Business Video




>50% of ITDMs use video
   for collaboration &
       surveillance




 Source: Datamonitor – The Network Pull-
 Through Impact of Business Video
                 © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   10
Collaboration Momentum
Usage of Business Video




50% of organizations
deploy >1 video app




Source: Datamonitor – The Network Pull-
Through Impact of Business Video
                © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   11
Collaboration Momentum
Usage of Business Video




Collaboration will be the
most prolific app in the
        future!




Source: Datamonitor – The Network Pull-
Through Impact of Business Video
                © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   12
Collaboration Momentum
Importance of the Network



        Top 3 Factors for a Better End-User Video Experience



                      1              Correct network architecture


                       2                                           QoS


                       3                         Greater bandwidth


Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe
                © 20011 Cisco Systems, Inc. All rights reserved.    Cisco Confidential   13
Collaboration Momentum
Importance of the Network



                                       Wait! . . . There’s more



                                While ~50% of respondents
                                   consider more advanced
                               network capabilities as important
                                             ...




Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe
                © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   14
Collaboration Momentum
Importance of the Network



                                       Wait! . . . There’s more




                                       Just 15% of ITDMs have
                                         conducted video network
                                              assessments!




Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe
                © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   15
Collaboration Momentum
Importance of the Network



                                       Wait! . . . There’s more




                                      . . . and only 19% plan to!




Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe
                © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   16
The Unified Consumer Device-to-Network Environment




          © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   17
IP Video

                                                                   RTMB                HNAP


                       At home                                                                                On the move



                    Distributed Media Intelligence
   Unleash new experiences at-home, on-the-go via Cisco IP Video Architecture
           The Unified Consumer Device-to-Network Environment

Telephones   Set-top Boxes     PC & Camcorders               Content Mgmt.          Remote              Smart Phones   Web Tablets   Off-Net Mobility
                                                                                  Device Mgmt.
                                                  Ethernet                                           802.1
RJ11                    DLNA, MoCA/HPNA                                                                1     WiFi




                                              IP Managed Service Gateways

                             © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                                                 18
GSDBD Organizational Chart
                                                        Denise Coley
                                                       Director, GSDBD



  Emily Martinez-Stein               Madison Gunter, III                             Rik Nelson              Nancy-Jo Nunez
  Business Dev PM                    Business Dev Mgr                                Business Ops Mgr        Strategic Ops Mgr




                              GSDBD Cross Functional Partners



Garth               Ken                            Chris                    Heather                     Teresa          Nikki
Scully              Carter                         Marin                    Warren                      Lopez           Walker
RM Sales            AM Sales                       Fed Channel              Fed Channels                SMB             Director I&D
Canada—Fed Govt     QWEST                          Ops                      Ops                         Commercial      UK
                                                                                                        Sales




                    © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                                              19
Collaboration Buyers’ Priorities


                                                             3 Transform the Business


                          2 Increase Productivity
Value




             1 Reduce Costs

                                                                  Innovation


               © 20011 Cisco Systems, Inc. All rights reserved.    Cisco Confidential   20
Collaboration Buyers’ Priorities


          1 Reduce Costs
        Savings range from 25% - 60%
                                                            OPEX Cost Savings


          Long Distance                                               25%

            Connectivity                                                       30%

     Audio Conferencing                                                                42%

           Maintenance                                                                       52%

               Changes                                                                             60%


Source: Salire TCO Engagements Database; VTG CBT Analysis
               © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                     21
Collaboration Buyers’ Priorities


                 2 Increase Productivity

        ROI increases from >50% - >150%
                                                                                   ROI


                                         <1                                      61%
        Number of employees




                                       1-5                                                            111%
             (x1,000)




                                     5-10                                                             113%

                                   10-25                                                                            157%

                                     > 25                                                                    129%


Source: Salire TCO Engagements Database; VTG CBT Analysis
                              © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                        22
Collaboration Buyers’ Priorities


          3 Transform the Business

        The benefits are transformational
                                                        Annual Financial Benefits
                                                                   ($/user/yr)


         Increased Sales                                                                 $95,600

            Acceleration                                               $39,200

        Problem Solving                            $13,700

          Seamless Info’                  $4,200

              IT Savings                $3,300


Source: Unicomm Consulting, Voice Con 2008
                © 20011 Cisco Systems, Inc. All rights reserved.    Cisco Confidential             23
Collaboration Buyers’ Priorities


                                                             3 Transform the Business


                          2 Increase Productivity
Value




             1 Reduce Costs

                                                                  Innovation


               © 20011 Cisco Systems, Inc. All rights reserved.    Cisco Confidential   24
US & Collaboration Accelerates Sales




       1                                                           2                     3
      Route                                                      Listen                  Act

Sales and order fulfillment is a three-step process



              © 20011 Cisco Systems, Inc. All rights reserved.      Cisco Confidential         25
US & Collaboration Accelerates Sales




        1                                                            2                     3
      Route                                                        Listen                  Act

First, the request is routed to a phone
 Cisco’s unified application environment with single-number reach routes
 calls to desk and/or mobile phones.

                © 20011 Cisco Systems, Inc. All rights reserved.      Cisco Confidential         26
US & Collaboration Accelerates Sales




        1                                                            2                     3
      Route                                                        Listen                  Act

Next, the salesperson listens to the deal
  Even text is converted into speech.


                © 20011 Cisco Systems, Inc. All rights reserved.      Cisco Confidential         27
US & Collaboration Accelerates Sales




        1                                                            2                     3
      Route                                                        Listen                  Act

Finally, the approver takes action
 The phone’s numbers are used to approve, deny, defer, append a voice
 message, or speak to a previous approver.

                © 20011 Cisco Systems, Inc. All rights reserved.      Cisco Confidential         28
US & Collaboration Accelerates Sales




         1                                                             2                     3
       Route                                                         Listen                  Act

The value to the business is:
 • Faster recognition of revenue
 • Increased productivity ($30M in sales, $15M in partner revenue), and
 • A better customer experience

                  © 20011 Cisco Systems, Inc. All rights reserved.      Cisco Confidential         29
Vision




                                     TelePresence
         Next Generation Video Management




          © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   30
TMS                                                       • Monitor
                Device                                                     • Update firmware
              Management                                                   • Manage assets




    TMS         Network                                                                    Immersive
                                                Reporting                    Medianet                  User Portals
Device MGMT    Management                                                                  Help Desk



                   © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                              31
• Trace issues
               Network                                                     • Proactive & reactive
              Management                                                   • Predictive networks




    TMS         Network                                                                    Immersive
                                                Reporting                    Medianet                  User Portals
Device MGMT    Management                                                                  Help Desk



                   © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                              32
• Usage
              Reporting                                                   • Productivity
                                                                          • Green (eco’ friendly)




    TMS        Network                                                                    Immersive
                                               Reporting                    Medianet                  User Portals
Device MGMT   Management                                                                  Help Desk



                  © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                              33
• CAC-BW, user, schedule
              Medianet                                                    • Discovery
                                                                          • Media solutions




    TMS        Network                                                                    Immersive
                                               Reporting                    Medianet                  User Portals
Device MGMT   Management                                                                  Help Desk



                  © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                              34
• Real-time meetings
              Immersive                                                   • Executive help desk
              Help Desk                                                   • Managed service




    TMS        Network                                                                    Immersive
                                               Reporting                    Medianet                  User Portals
Device MGMT   Management                                                                  Help Desk



                  © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                              35
• User controls
              User Portals                                                 • Change management
                                                                           • Meeting calendar




    TMS         Network                                                                    Immersive
                                                Reporting                    Medianet                  User Portals
Device MGMT    Management                                                                  Help Desk



                   © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                              36
IT                          Help Desk                 Administrator       User




                                             TelePresence
                Next Generation Video Management




    TMS        Network                                                                    Immersive
                                               Reporting                    Medianet                  User Portals
Device MGMT   Management                                                                  Help Desk



                  © 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                              37
© 20011 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   38
01 cisco by p schmid

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01 cisco by p schmid

  • 1. Collaboration John Smith, VP of Collaboration
  • 2. Aligning ONE Cisco to Architectures Sales Services Partners CDO CMO IBSG Operations Cisco Capital Finance Legal HR © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
  • 3. Aligning ONE Cisco to Architectures Market Segment Architectural Plays Cross-Functional Alignment Service Provider IG NGN Sales Services Collaboration Partners Enterprise CDO Data Center CMO Commercial IBSG Borderless Network Operations Cisco Capital Small Business Small Business Finance Legal Consumer Consumer HR © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
  • 4. The Collaboration Market is Moving Now Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
  • 5. ―All of the books in the world contain no more information than is broadcast as video in a single large American city in a single year.‖ Carl Sagan Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
  • 6. Collaboration Momentum Growth of the Internet & Video In 2009 . . . Video is about 33% of consumer internet traffic Source: Cisco VNI, 2008-2013 © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
  • 7. Collaboration Momentum Growth of the Internet & Video In 2013 . . . Video is expected to be > 91% of consumer internet traffic Source: Cisco VNI, 2008-2013 © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
  • 8. Collaboration Momentum And . . . The Internet will be 400% larger! Source: Cisco VNI, 2008-2013 © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8
  • 9. Collaboration Momentum Drivers of Business Video Less travel Green imperative G ―Yers‖ The Inflection Mobile, dispersed workforce Point for Video Growth of video User driven IT and Web 2.0 Globalization Source: Cisco VNI, 2008-2013 © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
  • 10. Collaboration Momentum Usage of Business Video >50% of ITDMs use video for collaboration & surveillance Source: Datamonitor – The Network Pull- Through Impact of Business Video © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10
  • 11. Collaboration Momentum Usage of Business Video 50% of organizations deploy >1 video app Source: Datamonitor – The Network Pull- Through Impact of Business Video © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11
  • 12. Collaboration Momentum Usage of Business Video Collaboration will be the most prolific app in the future! Source: Datamonitor – The Network Pull- Through Impact of Business Video © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12
  • 13. Collaboration Momentum Importance of the Network Top 3 Factors for a Better End-User Video Experience 1 Correct network architecture 2 QoS 3 Greater bandwidth Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13
  • 14. Collaboration Momentum Importance of the Network Wait! . . . There’s more While ~50% of respondents consider more advanced network capabilities as important ... Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14
  • 15. Collaboration Momentum Importance of the Network Wait! . . . There’s more Just 15% of ITDMs have conducted video network assessments! Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15
  • 16. Collaboration Momentum Importance of the Network Wait! . . . There’s more . . . and only 19% plan to! Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16
  • 17. The Unified Consumer Device-to-Network Environment © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17
  • 18. IP Video RTMB HNAP At home On the move Distributed Media Intelligence Unleash new experiences at-home, on-the-go via Cisco IP Video Architecture The Unified Consumer Device-to-Network Environment Telephones Set-top Boxes PC & Camcorders Content Mgmt. Remote Smart Phones Web Tablets Off-Net Mobility Device Mgmt. Ethernet 802.1 RJ11 DLNA, MoCA/HPNA 1 WiFi IP Managed Service Gateways © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18
  • 19. GSDBD Organizational Chart Denise Coley Director, GSDBD Emily Martinez-Stein Madison Gunter, III Rik Nelson Nancy-Jo Nunez Business Dev PM Business Dev Mgr Business Ops Mgr Strategic Ops Mgr GSDBD Cross Functional Partners Garth Ken Chris Heather Teresa Nikki Scully Carter Marin Warren Lopez Walker RM Sales AM Sales Fed Channel Fed Channels SMB Director I&D Canada—Fed Govt QWEST Ops Ops Commercial UK Sales © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19
  • 20. Collaboration Buyers’ Priorities 3 Transform the Business 2 Increase Productivity Value 1 Reduce Costs Innovation © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20
  • 21. Collaboration Buyers’ Priorities 1 Reduce Costs Savings range from 25% - 60% OPEX Cost Savings Long Distance 25% Connectivity 30% Audio Conferencing 42% Maintenance 52% Changes 60% Source: Salire TCO Engagements Database; VTG CBT Analysis © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21
  • 22. Collaboration Buyers’ Priorities 2 Increase Productivity ROI increases from >50% - >150% ROI <1 61% Number of employees 1-5 111% (x1,000) 5-10 113% 10-25 157% > 25 129% Source: Salire TCO Engagements Database; VTG CBT Analysis © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22
  • 23. Collaboration Buyers’ Priorities 3 Transform the Business The benefits are transformational Annual Financial Benefits ($/user/yr) Increased Sales $95,600 Acceleration $39,200 Problem Solving $13,700 Seamless Info’ $4,200 IT Savings $3,300 Source: Unicomm Consulting, Voice Con 2008 © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23
  • 24. Collaboration Buyers’ Priorities 3 Transform the Business 2 Increase Productivity Value 1 Reduce Costs Innovation © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24
  • 25. US & Collaboration Accelerates Sales 1 2 3 Route Listen Act Sales and order fulfillment is a three-step process © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25
  • 26. US & Collaboration Accelerates Sales 1 2 3 Route Listen Act First, the request is routed to a phone Cisco’s unified application environment with single-number reach routes calls to desk and/or mobile phones. © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26
  • 27. US & Collaboration Accelerates Sales 1 2 3 Route Listen Act Next, the salesperson listens to the deal Even text is converted into speech. © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27
  • 28. US & Collaboration Accelerates Sales 1 2 3 Route Listen Act Finally, the approver takes action The phone’s numbers are used to approve, deny, defer, append a voice message, or speak to a previous approver. © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28
  • 29. US & Collaboration Accelerates Sales 1 2 3 Route Listen Act The value to the business is: • Faster recognition of revenue • Increased productivity ($30M in sales, $15M in partner revenue), and • A better customer experience © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29
  • 30. Vision TelePresence Next Generation Video Management © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30
  • 31. TMS • Monitor Device • Update firmware Management • Manage assets TMS Network Immersive Reporting Medianet User Portals Device MGMT Management Help Desk © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 31
  • 32. • Trace issues Network • Proactive & reactive Management • Predictive networks TMS Network Immersive Reporting Medianet User Portals Device MGMT Management Help Desk © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32
  • 33. • Usage Reporting • Productivity • Green (eco’ friendly) TMS Network Immersive Reporting Medianet User Portals Device MGMT Management Help Desk © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 33
  • 34. • CAC-BW, user, schedule Medianet • Discovery • Media solutions TMS Network Immersive Reporting Medianet User Portals Device MGMT Management Help Desk © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34
  • 35. • Real-time meetings Immersive • Executive help desk Help Desk • Managed service TMS Network Immersive Reporting Medianet User Portals Device MGMT Management Help Desk © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 35
  • 36. • User controls User Portals • Change management • Meeting calendar TMS Network Immersive Reporting Medianet User Portals Device MGMT Management Help Desk © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 36
  • 37. IT Help Desk Administrator User TelePresence Next Generation Video Management TMS Network Immersive Reporting Medianet User Portals Device MGMT Management Help Desk © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 37
  • 38. © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 38

Notes de l'éditeur

  1. Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  2. We can help reduce costs, because IT TCO pays for itself.Salire demonstrated OPEX savings ranging from 25% to 60% on everything from decreasing long distance charges to minimizing moves, changes and edits.
  3. We can help increase productivity through collaboration and efficiency gains.Salire demonstrated ROI ranging from greater than 50% to more than 150% for companies with from one to more than twenty-five thousand employees. A maximum ROI of 157% was seen for companies with ten to twenty-five thousand employees.
  4. And by helping with the first two priorities:by reducing costs and increasing productivity, we enable business priorities.This means transformational benefits as seen by financial gains of almost $40,000 per user per year through accelerating collaboration.Even more, Unicomm demonstrated sales increases via better contact management of more than $95,000/user/year!
  5. By driving value and innovation, let’s help our clients reduce costs, increase productivity and transform their businesses.
  6. UC &amp; Collaboration accelerates sales!Sales order fulfillment is a three-step process consisting of:RoutingListening, andAction
  7. First, the approval request is routed a phone.Cisco’s unified application environment with single number reach routes calls to desk- and/or mobile phones.
  8. Next, the salesperson listens a description of the deal. Even text is converted into speech.
  9. Finally, the approver takes action.The phone numbers are used to approve, deny, defer, append voice message, and speak to previous approver.
  10. The value to the business is:Faster recognition of revenue,Increased productivity, and A better customer experience
  11. Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  12. Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  13. Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  14. Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  15. Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  16. Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses
  17. Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses